The positioning of companies today has to do with the examples of reputation marketing. Being in the minds of users has to do with the reputation of these brands in the market. The best examples of reputation marketing are those that succeed in meeting customer needs, but at the same time provide added value that sets them apart from the competition.
Examples of reputation marketing are everywhere and in companies. It is not enough to generate large amounts of sales or profits to be among the best positioned brands. Building truly authentic businesses is a matter of time, work and perseverance.
If a reputation marketing strategy is implemented positively, it offers a strengthening of the relationship between the customer and the brand. Likewise, it strengthens the perception of the company and can even protect the company from possible future crises. The best examples of reputation marketing are those that can bring together not only good sales, but also good customer perception.
Learn more about examples of reputation marketing
Reputation marketing can be defined as the set of actions that are totally focused on meeting and exceeding stakeholder expectations. This applies to any type of activity, theme or company. Examples of reputation marketing are those that employ techniques to develop and maintain a good position in the minds of customers.
Establishing a conversation with customers, responding to doubts they have about a product or service are some of the things that add extra value and are well valued. The ultimate goal is to add value to the company.
Customers are willing to invest their money in companies that are unique and have shown exemplary behavior. Among questEs you can find companies committed to the environment, climate change, animals, etc.
Benefits of reputation marketing
Among the advantages of reputation marketing examples is that they provide good performance for the company in terms of sales and positioning. One of the main benefits is to make the company more attractive and profitable.
This happens because it is the customers themselves who start recommending the brand in their circle of friends. With this, the brand stands out far beyond the sales it may have. Organic advertising that can create this kind of benefit attracts many more consumers.
Organizations with a strong reputation have many more opportunities to focus on growth and innovation of new products or services. These can be considered significant returns and created responsibly. Organizations that listen to their audience can innovate much faster.
A company that has a good reputation in front of its consumers or potential customers tends to retain and, in turn, attract the best human talent for its employee training. This happens because of new generations looking for jobs that can generate positive impacts in their communities.
Most common steps for starting reputation marketing
The following are 4 very important factors to consider when putting reputation marketing examples into practice.
A.- Audit content
Inventories and auditing are nothing new in companies, but to know whether a company has good examples of reputation marketing you should check whether its content communicates what its values, mission and vision are. You should review all comments left by customers and analyze the brand’s editorial content.
B.- Follow-up on conversations.
Once customers have an experience with the brand, they get an idea that can be good or bad. The company needs to keep track of all conversations to understand how the company is perceived and to find leads. Marketing and communications teams play a clear role in getting good examples of reputation marketing.
C.- Experts in reputation marketing
Every company should have a meaningful communication plan in place to enable feedback between stakeholders and the company. This is where experts need to step in to get the best reputation results.
You need someone to measure, analyze, manage and monitor examples of reputation marketing. Reputable marketers must have authority within organizations to integrate information to convey the content of a particular brand.
D.- Consistency: examples of reputation marketing.
Good communication is essential. All members of a company must know the mission and purpose of a particular brand. They also need to know what individual role they play within the brand. Knowing the reputation of a brand by members is important to make every effort to make it grow even more.
The best examples of reputation marketing
These are some examples of reputation marketing, the most important ones for understanding how reputation works in companies.
1.- Apple: examples of reputation marketing innovation
Apple is one of the most innovative brands in the world today. Its products are very well positioned for their quality, durability, and efficiency in their functions.
In one of its most recent advertising videos, Apple shows what it means to have a good reputation. At no point does the company show important copy or anything like that, nor does it show purchase information. It’s enough to show a video that bursts with innovation. It is the company’s new Ipad that is comparable to a desktop computer.
2.- Samsung
The truth is that this is not the case with Samsung, as it has a history of quality and good products behind it that support it against the competition.
It is no accident that Samsung’s Android phones are the best-selling phones in the world. Only in the United States, France, and Australia does Apple dominate the mobile market; in the rest of the planet Samsung leads.
3.- Apple Tracking Service
As with its innovative products, Apple is also working on the issue of security. The American company founded by Steve Jobs now competes inch by inch with Facebook and Google for the security and privacy of data stored on its devices.
Apple has no secrets and has revealed everything that is working to help the user keep a secret profile in the world. This makes the user feel safe and important.
4.- Lacoste: examples of reputation marketing
The luxury clothing brand announced in 2018 the launch of a new campaign in favor of the environment and endangered animals. In this case, it released its T-shirts without the famous lizard logo. The clothing brand was literally losing its logo and identity.
Everything that happened was part of a marketing plan in which they wanted to encourage care for endangered species by replacing the lizard with other animals in their clothing. Animals that appeared included the California Gulf seal, Burmese tortoise, rhinoceros, parrot, California condor, Sumatran tiger, etc.
This move positions the brand ahead of the competition by offering extra value or a bonus for the services offered. People now see Lacoste as a company committed to the environment and animals, something anyone would be willing to relate to.
5.- Burger King
During LGBT Pride Week in the city of San Francisco, Burger King invited several people to try a burger wrapped in a multicolored paper like the LGBT flag. When guests asked why the food was wrapped in the colorful paper, employees told them it was all the same inside.
In other words, it is the same burger wrapped in a very different paper. What changes is the packaging. This campaign ended up generating nearly 1.2 million interactions on social media and was also number one on Twitter and Facebook. It is one of the best examples of reputation marketing.
