A new year is coming and with it come the new digital marketing trends of 2022, and it is critical that you know them. Keep in mind that these anticipations will be of great help as you can think about and work on the next strategy for your business.
It is important to remember that the world has had a huge turnaround since the pandemic. This forced companies and brands to restructure their marketing strategies. They have had to adapt to the needs of the moment, in which digital channels are undoubtedly the leading players.
The Internet and new technologies have been essential elements in connecting people and reactivating businesses. Consider that these two channels will continue to be key, so you need to be clear and defined about the digital marketing trends of 2022. So that you can continue to grow your business.
Learn about digital marketing trends in 2022
Being up-to-date is the key to success in planning the strategies you will apply. That is why it is so important that you already know all the 2022 digital marketing trends you should be working with:
1.- Artificial Intelligence
It is true that artificial intelligence (AI) is not new, but it is increasingly used and will be much more popular in 2022. Different market sectors have found an excellent ally in this technology, which is mainly used in marketing automation.
AI gives you the ability to automate basic tasks such as reporting website traffic. It also recommends keywords that help you optimize your business’ organic search results.
It also helps you understand what customers are likely to buy in the future. This is based on previous purchases and browsing history. You just have to incorporate artificial intelligence in combination with SEO and other digital marketing strategies and you will see results.
2.- Virtual assistants or chatbots.
One of the advances offered by AI are virtual assistants or chatbots. Although they will be part of the digital marketing trends of 2022, they are not new, as many companies use them to automate customer service. They do this through social media, email marketing and other online platforms.
There are many benefits chatbots can offer you if you use them in the right way, for example:
- They can help you answer consumer questions without company intervention.
- Thanks to AI, virtual assistants have a different personality, which enlivens the customer experience.
- It increases customer interactions, as you can provide a personalized and pleasant experience.
- This service makes customers feel listened to and cared for, as well as fulfilling their expectations quickly and effectively.
3.- Virtual and augmented reality
Another of the digital marketing trends of 2022 that you will see a lot of is virtual and augmented reality. It gives you the ability to provide an immersive experience that is tied to the deep, internal feelings of the consumer. It is a way for brands to get closer to their customers.
Everything is aimed at providing more intense, personalized and meaningful experiences for people. A good example is facility tours through the creation of interactive 3D products. So that consumers can carefully examine them before making a purchase decision.
4.- Voice search
Continuing with technology trends is voice search, which has brought with it virtual voice assistants such as Siri, Cortana, Google Home or Alexa. And use is expected to increase exponentially in the years to come.
In fact, Juniper Research’s Market: Player Strategies, Monetization & Market Size 2020-2024 study indicated that by 2025 the number of voice assistant devices worldwide will reach 13.5 billion. This shows that this is a growing trend.
Therefore, it is important to consider integrating these tools into future actions. There are many possibilities to connect with your audience, for example, with formats such as audio or podcasts.
Also keep in mind that your website content must be optimized to be visible to voice searches. So that you can continue to attract traffic by using more conversational and direct language that aligns with queries made by users.
5.- Alternatives to third-party cookies.
Currently, users are demanding more protection when it comes to privacy and control over their data. That said, Google has announced its plan to phase out the use of third-party cookies. In principle, this rule should have started to be implemented in 2022, however, they will do so in 2023.
But it is important that you start thinking about this reality as one of the digital marketing trends of 2022. It’s about considering a world where you don’t have to depend on third parties to build your audience and segment it.
We recommend that you invest in data collection or first hand cookies. Also, in tools and strategies that give you the ability to find those people interested in your business and buying your products or services.
A good idea can be a CRM and marketing automation, as it will allow you to get real and instant data on your leads’ behavior. As well as their preferences, likes or needs and this in turn will help you offer them hyper personalized content.
You can also implement collection strategies via surveys or use tools such as Google’s privacy sandbox or FLoC. Any of these alternatives will help you achieve personalization and consumer orientation without invading their privacy.
6.- Hyper personalization of content
There is no doubt that content is the king of strategies, which is why you need to be hyper-personalized in the coming year. Keep in mind that with the elimination of third-party cookies, you will have to rethink the way you create ads. Which will make contextual marketing regain its relevance.
This type of marketing is a clear and direct invitation to think in the context of your consumers. So it helps you provide products or services related to that context that they are so interested in. This way you will position yourself in the places you think are relevant.
That’s why both content and keywords remain key elements of any digital strategy. But in the face of so much competition comes the need for more real, personalized content. All information is relevant, from an email to a social media post.
So it is of utmost importance that in 2022 you make a good investment in content marketing. But in addition, you also need to invest in creative. Just remember to focus on hyper personalization to attract more users.
