ASO keys important if you want your food app to appear in first position
Being at the top is everyone’s dream in the digital world, so you need to learn how to position your food app. You need to work with app SEO, that is, ASO (App Store Optimization).
More and more brands are choosing to create their own apps to offer better services to their customers and a quality experience. But it has become a market with high competition, especially in this high consumer demand area.
Pandemic saw an increase in apps with different options so that people could eat at home. Given this boom, it is critical to work on a strategy that gives you the opportunity to position your food app at the top of the list.
The importance of ASO for your food app
Keep in mind that app store optimization should be fundamental in your marketing strategy to position your food app. Also, you should consider that this helps you a lot in acquiring new potential customers.
If you have a successful ASO, you will have a steady stream of new users finding your app in search results. It should be noted that these are organic users who are free and are usually more interested. This means they are more loyal than those who discover the app through a paid campaign.
You will get a better conversion rate which will benefit your paid campaigns, social marketing and other user acquisition efforts. When you have a high rate, you can get more downloads from all your traffic channels, resulting in a greater return on your invested spend.
Tips for positioning your food app
Knowing the importance of positioning your food app and how it can benefit your business, it is time for you to learn how to do it. For this, it is of great importance that you know the best ASO techniques you can implement in your positioning strategy:
1.- Find relevant keywords for your app.
The first thing you should do is to create a list of keywords, think about your product, and find suitable keywords. In this process you can rely on tools such as TheTool’s “Suggest Keywords” that works with Stores’ autocomplete feature.
You can consult colleagues, friends and family members, as they may be thinking more like a consumer. The goal is to find at least four or five keywords per category. Once you have the results, use them as a basis for finding more keyword ideas.
Synonyms can also help you, as these are terms with the same or similar meaning to your ideas. You can also check media coverage and user reviews, so you can find out which keywords contain comments.
You should see what terms users use when they talk about competing applications. And if you want, use the autocomplete feature whereby you only have to type one of your words into the search field and check what terms the tool suggests.
2.- Add your main keywords in the name and title of the app.
One of the most valuable aspects when positioning your food app is the name and title, that is, the name and title of the app. This is one of the fields that carries the most weight for ASO, so you need to make sure there is a keyword related to the theme of the app you are launching.
In the case of using the App Store, it only supports a maximum of 30 characters and in a Google Play allows 50 characters as a limit. Remember that the app title carries the most weight for the algorithm, so if yours contains the keyword in the name, it will outrank others with the same keyword in another position.
3.- Find keyword combinations
When finding keyword combinations you have to consider that the best ones are the simple ones and lots of traffic. But if you are going to start in this market, it is better to work with simple ones and low medium traffic.
The idea is that you can increase your visibility, so you should combine general keywords and create medium- and long-tail keywords. For example, general ones can be “restaurant” and “food,” and if you combine them you can form a long-tail word like “Chinese cuisine restaurant.”
Something you should consider if you are going to launch your app in iOS is that it has a specific field for keywords. Therefore, do not use spaces or repeat keywords that you have already placed in the app name or subtitle.
4.- Place your keywords in the right places
In order to position your food app correctly, you need to be clear that app store keywords are indexed differently in stores. For example, in Google Play you have to place them in all fields: Title, Short Description, Long Description.
It should be noted that your app can also be ranked by the keywords included in the developer’s name and URL. But not only in those spaces, user reviews are also of great relevance to get a good ranking.
On the App Store, on the other hand, you have to be much more precise, because you have less space to include keywords. You only have the name of the app, subtitles and keywords (field). Although they are also important in the name of in-app purchases (IAP), developer name, and subscriptions, they are not ASO-managed fields.
5.- Take advantage of the promotional text (iOS) or description (Google Play).
As you already know, each platform works differently, if you use iOS you should take advantage of the Promotional Text field. It is true that keywords in this space do not index or serve to position your food app as such. But it would help you generate a 35 percent increase in conversion.
You should use short words and simple phrases that can be easily understood. This is to do a good promotion of your food app on iOS.
But in the case of Google Play there is one really powerful field and that is the description. There you should put your main keywords in the first and last paragraphs. Evaluate what the keyword density is so you can decide if you need to give more weight to some words than others.
6.- Include screenshots
Consumers today have made it clear how important the visual part is to them. These elements have a great impact on the conversion rate. Therefore, if you want to position your food app, it is important to add screens or screenshots.
How so? This is something that users pay attention to when searching for an app that interests them. Here you should avoid unnecessary messages and you should use a clear background in case you want to include text or short messages in addition to the image. And it is important to keep the vertical format that fits the devices.
This is the ideal space to highlight all the benefits of your mobile application. Just be sure to use an eye-catching and different design that will catch users’ attention.
7.- Use short videos
Continuing with visual content, another good alternative to attract users is to add short videos. In case you work with this format, you need to make sure it lasts about 12 seconds. It is a brief look at your food app that can help you position yourself.
Consider that in Google Play you can only include one YouTube video, while in iOS you can use up to 3 videos. Currently, most apps include this format, so don’t forget about it.
