If you have a restaurant business, it is important to know very well what inbound marketing for the restaurant industry is that will increase sales. Inbound marketing for the restaurant industry is critical to achieving all the goals outlined in a brand’s marketing plan.
This plays a key role because it is what will allow potential customers to approach the products and services being offered. The world of catering is very broad, and being able to reach potential customers in the best way possible is crucial.
Knowing inbound marketing for the restaurant industry will make it easier to penetrate the market with a clear and concise message with a specific offer. In fact, companies that use this strategy produce better results than those that do not.
Inbound marketing for the restaurant industry: important data
Inbound marketing for the restaurant industry is the entire methodology behind digital marketing and advertising strategies. The goal is to be able to establish smooth and quality communication with the end user.
Within the restaurant industry, Inbound Marketing plays a central role in promoting valuable content to customers. It also serves to provide personalized offers within the buying process.
It is through inbound marketing for the restaurant industry that new leads will be generated with useful and relevant content. This will serve to attract customers who can find the brand through different platforms that can be search engines, blogs, and social networks.
Facts about inbound marketing and added value for brands
There are many experts on inbound marketing for the restaurant industry who are betting on this strategy as a means to acquire customers. Some data support this such as the following:
40% of marketers say inbound marketing generates significant ROI.
Inbound marketing can be up to 11 times more effective than other strategies such as outbound.
It generates up to 4 times more customers than traditional marketing.
Nearly 92% of customers prefer truly authentic brands in their social media posts.
Inbound marketing for the restaurant industry has an added value not to be overlooked, such as being a fairly stable strategy. Customers also prefer it to other strategies because it offers long-term value and is an authentic method of communicating products and services.
Inbound Marketing Strategies for the Restaurant Industry.
It has been proven that good Digital Marketing for the restaurant industry can greatly help the industry to revive the entire business. The passage of the coronavirus pandemic has led brands and customers to migrate to digital spaces. It is there that inbound marketing for the restaurant industry prevails the most.
1.- Improve the website
It should be kept in mind that customers will no longer just visit a physical space in business premises. It is proven that people before going to a place to eat prefer to get to know it through social networks or the Internet. The showcase of a business is its website. It is the place where it will make itself known and therefore must be of quality and interesting.
Consumers today connect first with digital spaces before they connect with a physical space. Many judge and analyze a company’s trust and credibility through its web portal. If a website leaves something to be desired, the chances of it being visited decrease as a business.
A website must be of quality and have content that meets the needs of customers. Potential customers must have a website that is fast, easy to use, and intuitive. Likewise, a website must be optimized for mobile devices, which are the most used by customers.
2.- Focus on local SEO: inbound marketing for the restaurant industry.
One of the most important steps in inbound marketing for the restaurant industry is to perfect optimization in different search engines. SEO is all about attracting quality traffic to the brand. For example, when someone types “paella restaurants” into the search engine, it is based on SEO and ranking where the restaurant will be found.
So you have to try to turn SEO into local access point. There are several actions you can take to increase SEO:
Make sure your business website contains keywords for local use.
Create a blog with unique and interesting content so that customers or potential customers will take notice.
Use quality images along with videos. The better the resolution, the better the ranking.
Create a Google My Business account.
Leave the contact address of social networks, web pages and the physical address of the venue in digital media.
3.- Get followers on social networks.
Using a Web site is ideal for getting potential customers, but the reality is that most people are on social media.
Having an inbound marketing strategy for the restaurant industry without the use of social media is simply unacceptable if getting customers is the goal. One of the advantages is that social media provides networking opportunities. Another plus is that you have more options for organic and paid advertising campaigns.
Examples are the contests you can hold on social networks for free invitations, dinners for two, etc. All of these no-cost benefits easily allow you to quickly increase the number of followers. The key is to encourage people to participate.
4.- Influencer Marketing
If what you are looking for is to have a very large number of people on social networks or if you want to spread the message of your product or services, Influencer Marketing is a good alternative. Inbound marketing for the restaurant industry can take advantage of these social media stars.
Influencers are those people who have achieved a certain acceptance among a very large audience of people in digital media. They are also those who have very important credibility, many may have thousands or millions of followers.
5.- Email Marketing: inbound marketing for the restaurant industry.
For inbound marketing for the restaurant industry, email marketing is a very effective way to communicate with customers. The most important thing is to have a very well-oiled database to send bulk emails to. Customer data can be received through landing pages or by providing them with valuable content in exchange for their data.
Once the person has signed up through these methods, valuable information about the company such as products, promotions, discounts, rewards, and offers can be sent from time to time. Emails should be of high quality and contain an appropriate message that can capture the attention of interested people.
This method is very effective for people who have already visited the restaurant and know or know the business.
6.- Online opinions
At this point, reviews are a very important factor that can change many people’s minds about whether or not to attend a dining venue. Inbound marketing for the restaurant industry works a lot with customer reviews.
7.- Alliances with local businesses
Alliances that can be made on the fly play a central role in this strategy. Building relationships with related companies is very important. You can post on blogs as a guest, which can be effective in getting new customers. It can be associated with other food, hotel or tourism businesses that in turn promote the service and product offered.
8.- Enhancing sentiment: inbound marketing for the restaurant industry
Many of a company’s customers say they act more on the emotional side than the rational side. Therefore, have a central role in having inbound marketing strategies for emotional catering. In this way, you preempt feelings that will affect a sale one way or another.
9.- Control of metrics
Analyzing the results of various strategies is important to determine which ones work and which do not. Having control will allow you to know how to act at the right time. There are several programs to learn about the development of the KPIs of an inbound marketing strategy such as Google Analytics.
If you want to apply an Inbound Marketing strategy for your restaurant business, don’t worry. At Antevenio we are specialists in creating Inbound Marketing strategies with which to identify and connect with users to convert them into customers of your brand. Attract, convert, care and delight your customers.
