The 5 most successful brand communities in the automotive industry

Brand communities in the automotive industry are becoming increasingly popular, and many companies have decided to go further. This means that they are not just looking for spot customers, but are looking for loyal customers to establish a solid, long and fruitful relationship.

Keep in mind that social networks are a virtual space for getting consumer opinion. In addition to the insights that are essential for decision making, you have opportunities to recruit a group of people who share interests and behaviors.

These brand communities in the automotive industry work with marketing strategies based on customer needs and expectations. This allows them to build communication and maintain a closer connection with loyal consumers.

Benefits of automotive brand communities

It is important to know about some of the top automotive brand communities. But before that, it can be helpful to know the positive aspects that can benefit your community activity, so pay attention:

They represent a source of information and learning, as members share all brand-related knowledge with new users .
They engage consumers more through comments and recommendations. This in turn raises awareness of the company.
They help grow visits and brand relevance on the Internet.
Communities are ideal for initiating word of mouth, both online and offline.
It is the ideal strategy for increasing trust and brand loyalty .
They provide valuable information about brands , useful for developing better products.

Learn about automotive brand communities
Now that you know the benefits you can gain, it is time for you to discover the most relevant brand communities in the automotive industry. That way, you’ll get an idea of the strategies they use to reach their target audiences:

1.- Kia

One of the most popular brands in the industry is “Kia Motors,” which has now simplified its name to just “Kia.” And this year the Korean company celebrated the transformation with a new logo, slogan, design, business approach, and branding. A total makeover that invites you to create sustainable mobility solutions for your community.

The new logo has elements of “symmetry” and “rhythm” that relate to the privacy and commitment Kia maintains with its brand. While its slogan is “Movement that inspires.” Thus demonstrating a leadership position in the mobility industry of the future by renewing facets of the business.

Kia is distinguished by the fact that movement is at the genesis of human development. Enabling people’s progress by providing innovative spaces in the car, new products and services. The strategy is based on responding to and shaping these changing expectations to meet the needs of customers in markets around the world.

Their social networks are the best evidence of why automotive communities are part of the brand. On Instagram alone it has more than 670,000 followers, while on Twitter it exceeds 240,000. And the Facebook community is over 4 million followers.

2.- Volkswagen

Who doesn’t know Volkswagen? Years of history that has established itself in the market as one of the best reference brands. It recently created “The Originals” platform, which offers owners of the brand’s vans personalized service and exclusive experiences.

All you have to do is register on the web to be part of the online community. With this customer experience strategy, the brand has the potential to create compelling harvests. It was launched in the summer of 2021 and already has more than 1,100 people.

Users who register can submit and view vehicle information, store and keep all your documents up-to-date. You will also be able to access contact information for the brand, dealers or workshops; receive alerts when a document is taken over when it is renewed. Finally, participate in exclusive contests for community members.

On its social networks it has a large audience, for example on Facebook it has more than 33 million de fans, despite being a profile that is no longer as active. On Instagram, on the other hand, it has more than 9 million followers and on Twitter it has more than 200 thousand. It shows that it continues to be a brand with a very loyal and engaged community.

3.- Nissan

Last year the automotive brand Nissan unveiled the redesign of its logo. It took advantage of the launch of the new Nissan Ariya to unveil it and retains the brand name, but has a much more stylized design.

It retains the features of Alfonso Albaisa, the brand’s senior vice president of Global Design. He began with the development of this new emblem in 2017, with the idea of making a “thin, light and flexible” logo to achieve a distinguishable design both in cars and in digital and print media.

But beyond its identity, it should be noted that Nissan is part of the brand communities in the automotive industry. The best evidence of this is in their social networks. On Facebook alone it has nearly 22 million fans. While on Instagram it has 5.9 million followers and on Twitter it reaches 762 thousand.

4.- Renault

It is no coincidence that many automotive brands have decided to refresh their image, a way to stay in the minds of consumers. Renault, too, has joined the logo change, saying goodbye to the three-dimensional rhombus and opting for a more minimalist design.

It uses the rhombus but in a two-dimensional pattern with a well-defined outline. This represents the rebirth of the brand as it moves away from the image of a simple automotive brand to become a modern, cutting-edge, technological company. The image change is part of their strategy called “Renaulution.”

But it goes beyond a simple logo change; there are also a series of new products and renovations that will focus on efficiency. It means there will be more hybrids, plug-in hybrids and even electric cars. The famous Renault R4 and R5 will also return, only with electric propulsion and mass approach.

All these renewals, both in image and in products and strategy, keep the community of this brand active. Especially on digital platforms, which is why it has more than 18 million fans on Facebook. On Instagram it has 149K and on Twitter with 135 thousand followers.

5.- Jaguar

Undoubtedly, advances in cars are making automotive brand communities more consolidated. This is because they are increasingly adapted to the needs and demands of consumers. A good example is Jaguar, and it is estimated that in 2025 it will become a 100% electric brand.

This will not change its signature luxury or any of its intrinsic values, just that it will be a different format. So much so that the brand has indicated that the XJ will not be operated in this new phase, or at least in the way it was originally planned.

It should be noted that the approach to electric will also be seen in its sister brand Land Rover, although it will not be as intense. By 2024 it plans to have one 100 percent electric car and six new electric models in the next five years.

Each change is part of the new strategy the brand has called “Reimagine.” Jaguar and Land Rover’s long-term goal is to have a completely revamped business by 2039.

As for its community, on Facebook it has more than 17 million fans who follow its page on this platform. On Twitter, on the other hand, it has more than one million followers and on Instagram with 12.4.

Get inspired by automotive brand communities
You have discovered 5 of the top automotive brand communities in the industry. However, it’s important to know that others like BMW make it onto this list: in 2018 it got over 212,250 users per month. And in the same year Audi (195,000), Mercedes (195,000) and Tesla (143,333) were also in that statistic.

There are many automotive brands that can be mentioned, and the most surprising thing is that each of them has millions of followers. But in addition to having fans on social networks, they have a really solid community that makes them dominate in the market.

If you want to follow the example of these big brands, then you will need our help. At Antevenio we can help you by proposing a tailored community generation strategy to differentiate you from your competitors. You will be able to build your community so that your brand has a better image and brings you closer to your loyal customers.