It is no secret that the eSports industry is expanding more and more, which is why you need eSports marketing strategies. The idea is that you are up-to-date with the trends present in this industry and can successfully apply them in your plan.

Over the past few years and especially during the period of confinement motivated by the pandemic, this sector has experienced a great increase. Consumers have found spaces for entertainment and distraction in video games.

For this reason, if you work in the gaming industry, it is very important to know the best eSports marketing strategies. Many brands have integrated the different techniques existing around e-sports into their designs to reach younger audiences.

Learn about some eSports marketing strategies
There are many successful examples of brands that have applied eSports marketing strategies. But before you get to know them, it is a good idea to know some of the techniques you can use to create your own strategy, and thus be able to reach your target audience:

A.- Select your audience

If you want to succeed in this world, the first thing you need to do is to know and understand the community that makes it up. This way, you will be able to design eSports marketing strategies focusing on the target audience. Keep in mind that eSports audiences can be classified into many different genres.

In fact, they are usually categorized by the type of games you like, among them are:

• Player versus player (PvP).
• First-person shooter (FPS).
• Real-time strategy (RTS).
• Multiplayer online battle arena (MOBA).
• Massively multiplayer online role-playing games (MMORPG).

By knowing who you are targeting, you have the ability to create content that is appropriate. It also helps you communicate with the eSports teams your target audience might be interested in. If they coincide with your goals, you can make a lasting and mutually satisfying partnership.

B.- Identify the appropriate channels
The next thing you need to do is look for where your audience spends most of their gaming time. Next, you will look for the most popular eSport teams that offer good sponsorship opportunities. It should be noted that gamers tend to be more on video game streaming platforms such as:

• Twitch.
• Hitbox.
• Azubu.
• YouTube Gaming.
• Bigo Live.
• Gosu Gamers.

C.- Choose the perfect game.

Another key step in eSports marketing strategies is to select the right game for your type of audience. It is important to know that there are currently more than 30 video games with professional tournaments. It should be noted that each of them has its own audience.

Nowadays, trends and the environment change very quickly as they advance as new titles are released. So you need to thoroughly analyze the audiences of different tournaments and determine which ones best suit your ideal audience.

D.- Work with content marketing
Content is the king of any strategy, and in the case of eSports, it is no exception. Therefore, you need to include a good content marketing plan as it can help you get your brand known in the gaming industry. Blogging is a good idea because you can post valuable information about video games and this can help you gain a loyal following.

You can also get your influential partners in this industry to create exclusive content for your site and promote it through their channels. You can leverage social media and in-stream ads to publicize your posts. Don’t forget that you should always include a compelling call to action at the end of each post.

As long as your content is up-to-date and of high quality, there is a great chance that it will go viral in gaming communities. You can also take advantage of video content dedicated to eSports, the important thing is that everything you share brings real value to your audience.

F.- Apply collaborations with influencers.

Leveraging the influence of certain people on digital platforms is one of the foolproof eSports marketing strategies. In this area, the possibilities may be more interesting, since these celebrities are experts at enhancing their digital image.

But it is essential that you distinguish between two types of potential influencers: streamers and professional gamers. The most followed accounts in eSports are not those of professional players, but those of streamers. The latter broadcast and comment on their games through channels such as Twitch and YouTube.

G.- Sponsoring events and teams
You need to think about using event and team sponsorship in your strategy. In the first case, it is essential to consider the following factors that will determine its effectiveness:

• Visibility: it is important that before signing a sports sponsorship, agreements to ensure brand/product visibility are clear.
• Engagement: you need to explore opportunities for interaction, because this is what will allow you to increase brand memory in the minds of your audience.
• Price: while sponsorships help cover costs, eSport organizations will be open to long-term relationships.
• Segmentation: although most eSport audiences are young and tech-savvy, you have to study and segment the audience according to each video game.

When it comes to sponsoring an eSport team through an agency or even starting a team from scratch. You should also rely on visibility but it will be associated with the team’s results. So it is important that you know the industry well to choose the players with the most potential.

H.- Organize events through your team
Working on organizing events can also give your brand more visibility and recognition. In fact, you can visit nearby pubs and gaming venues to find companies that might be interested in being a co-sponsor. You have the opportunity to start developing these events on Twitch through your team:

• Mini tournaments: here you can manage your team, promoting the activity on your social channels. You can organize a prize so that more people can see the tournament.
• Multicast events: by collaborating and interacting your team will gain more viewers.
• Podcast / Webinar – You have the opportunity to host a weekly or biweekly show. Invite your team members to share trade secrets and sports tips with viewers.
• Team meetings: a space to exchange ideas to improve your broadcast. You can create a Discord server to better connect with your team, and users will be able to post questions and exchange notes using the dedicated server.

Examples of eSports marketing strategies.
Since you know the key techniques for creating your plan, it is time for you to see examples of the best eSports marketing strategies. The idea is that they can serve as inspiration and incorporate them so you can be more successful:

1.- Influencer marketing – Ninja and Drake

A good example of influencer marketing is that of Ninja, the biggest YouTube streamer with 19 million and 14 million followers on Twitch. This eSports influencer has played Fortnite with the famous rapper Drake.

Fans of these live broadcasts love these kinds of collaborations. Also, you can unite two types of audiences on the same channel, the streamer and the singer. What can generate greater reach and visibility for your brand.

2.- Association with influencers – Shroud with JINX

Outside the gaming arena, you can also play with the influence of streamers. You just need to find one that has the same audience as yours and is active on the platforms of your choice. A good example is Shroud’s association with the clothing brand JINX.

3.- Create fantastic tournaments – Rocket League

Another of the eSports marketing strategies that adds to this list is the creation of large tournaments. A good example is PepsiCo subsidiary Brisk, 7-Eleven and Twitch, which organized an off-season sports tournament for the game Rocket League.

What are they good for? They help create a highly competitive atmosphere for all the popular eSport teams. It also offers a greater opportunity to be recognized by major sponsors as well.

4.- Start an eSports team – Gen.G

As you know, eSports teams can be another good option, and, for example, the Twitch platform can have any number of members. And the best thing is that even if you are a small brand you can form your own eSports team.

There are many eSports marketing strategies that you can apply and not only can you leverage good techniques. You also have successful examples that can be a good push to develop your plan within this industry.

If you are looking for a specialized agency to help you throughout the process, at Antevenio we are specialists in creating strategies in Esports and Gaming through which you can generate experiences that will help you connect with younger audiences.

The post Marketing strategies for eSports: 4 successful examples appeared first on Noodrestans.com.

Being able to retain customers to your brand is one of the fundamental steps of any Digital Marketing strategy. The teams in charge of this task in companies pay all their attention to getting customers to choose the products and in the services they offer. When the competition is fierce in the market, that is when you have to pay full attention to keeping customers loyal to your brand.

The digital world is constantly changing, so you need to be aware of new trends and marketing strategies that are emerging. Getting content interesting to people is a good way to keep customers loyal to your brand.

It is not enough to serve just one customer, various actions must be applied to achieve the goals set by marketing teams. Keep in mind that dealing with customers is not an easy task. To keep customers loyal to your brand, you must understand that people have different tastes, interests, and personalities.

A very important point to keep in mind is that every satisfied customer, will recommend the brand to 2 or 3 other people. On the contrary, another statistic says that a dissatisfied customer will not recommend a brand up to 9 times more, so you have to be careful.

The value of retaining customers to your brand

Taking care of existing customers is very important for brands and is more profitable than trying to acquire new customers. Investing time and resources in the people who are already part of a brand is one of the smartest decisions you can make.

Company loyalty and recommendations play a central role in the long-term success of a business. This is key for a brand that wants to stand out and achieve all its marketing goals such as generating sales.

Social networks and the Internet are two important channels to effectively convey a message to customers. In fact, the data speaks for itself when it comes to customers and brands. And the relationship between the two parties has become closer, so applying a good content strategy can be the key to keeping customers loyal to your brand.
The relationship between the brand and customers
The relationship a customer may have with a company is critical to the goal of getting more sales of a product or service. To attract this type ei customer, brands must follow a trend of appropriate and interesting content. This task is not easy, as it must go through a process of studying and analyzing the behaviors, interests and needs of each user.

The truth is that there are some data that speak for themselves when it comes to measuring the importance of keeping customers loyal to your brand. Among them you can find the following:

A brand’s existing customers are up to 52 percent more likely to try new products and spend nearly 32 percent more than new customers. Hence the importance of retaining existing customers.
Forty-five percent of companies base their marketing strategy on trying to acquire new customers, while only 17 percent of brands try to retain existing customers.
Most customers look for companies that are proactive in achieving goals, generating new opportunities, and leading the way. 96% of customers want a brand to be or act proactively.
Nearly 80% of customers will look for a company that provides them with a stable and efficient loyalty program.
Most millennials prefer personalized customer service. This occurs in almost 91% of cases.
To retain customers to your brand there are several strategies that can be used to generate an enjoyable user experience that is in line with the results you want to achieve in terms of Branding.

Know your customers to keep them loyal to your brand.

Before applying a strategy that generates sales and reaches all individuals, you need to know how customers behave. It is worth investing in getting to know your customers better. One method of obtaining some data is the RFM method.

This method evaluates three important variables which are timeliness, frequency and money. The first aspect has to do with how much time has passed since the first purchase was made. Frequency has to do with the average number of purchases made in a period of time. Regarding money, it has to do with the purchases the customer has made in the given period.

Depending on each score per customer, you get important data such as frequency of consumption, money spent by each, etc. This is all key data to then apply strategies to retain customers to your brand.
Marketing strategies to build customer loyalty to your brand
Retaining a customer’s loyalty can help companies get much more value for the products or services they offer. This will foster loyalty and positive sentiment to keep these customers making purchases. Similarly, encouraging them to generate positive comments on social media can attract new customers.

Below are some marketing strategies that can work very well to keep customers loyal to your brand:

1.- Personalize message and offers

Achieving segmentation will allow one to know who is who within the mass of a company’s customers. In this way you can personalize messages that can be sent via Email Marketing, Newsletters, social networks or SMS Marketing, which will multiply the chance of being well received by these people.

To increase purchase presence you can do a 2×1 or 3×2 promotion. These are promotions that are not lacking when it comes to sales. Conversely, if you want to reactivate a customer who has time without doing anything, you can promote the purchase of some of the products purchased last time.

2.- Proactivity in customer service

In business it is very important to be able to anticipate possible scenarios, and having efficient customer service is key. It is better to deal with a problem at the beginning than to deal with a bigger one intensified. It is normal for a customer to have a problem with a product or service, and that is when the brand needs to be there to help.

An educated, open-minded, friendly, empathetic, and problem-solving customer service team is key to meeting a person’s needs and keeping customers loyal to your brand.

3.- Ask customers what they need.
Before launching a new product or service, it is a good option to know what the brand’s audience needs. This increases the chances of a successful launch and will make customers feel part of the entire business process.

Another strategy widely used by companies is to select groups of people to test products. This is what video game company Capcom did with its latest release, Resident Evil Village. They invited various people called ambassadors to test the game and give their opinions before releasing the final product to the market.

4.- Use social media

Social media is a good place to keep customers loyal to your brand. Most have lives on the Internet and networks. Therefore, it is a good option to contact them this way.

For example, with each passing day more and more people use Instagram or Twitter for information, so it is a good option to communicate with customers and position the brand in the minds of consumers.

5.- Communicate transparently

Communication is essential to building trust between the customer and the brand. Sincere, value-added and inspiring communication is essential to keeping customers loyal to your brand.

Efficient reporting is critical in handling any brand-related issues. This is why it is important to have an action protocol.

6.- Surprise customers

Surprises have been shown to work very well in improving personal relationships as well as business-client relationships. The surprise factor carries a lot of weight in content marketing because it is an action that takes people out of the routine and invites them to take action.

A good strategy might be to surprise customers with a significant discount or by inviting them to an event, getting free tickets, etc. To keep customers loyal to your brand, this is one of the best strategies for its effectiveness. It also strengthens the relationship between the customer and the brand as well as the connection.

Do you want to keep customers loyal to your brand? In Antevenio we have the solution for you. We offer you a Loyalty Marketing service through which you can build effective communication with which to maintain strong relationships with your customers.

The post 6 key points that will help you keep customers loyal to your brand appeared first on Noodrestans.com.

There is no doubt that social networks have become brands’ best allies, as in the case of LinkedIn Pulse. A new alternative offered by this professional platform so that users have the opportunity to continue building closer relationships.

In the business world, this social network is widely used, as it is possible to find valuable profiles. It is not intended for a specific industry, there is quality content for every niche market, which is why it is a great opportunity for businesses.

So if you use this digital platform or are interested in getting started with it, you need to know everything LinkedIn Pulse offers. The idea is that you can create a much more robust inbound marketing strategy based on this new offering.

Learn more about LinkedIn Pulse
Surely you have already heard about LinkedIn Pulse, it is a new feature that allows users of this social network to write their own articles. As well as being able to share the result with your contacts and also with the entire community.

This new proposal is very interesting, as people will have the opportunity to demonstrate their professional knowledge. Not only that, but it is also great for getting important insights for others. It should be noted that companies can use it, this can help them establish authority.

For example, if you post good content on LinkedIn Press about the company’s business area, it will help you reinforce the image of professionalism and mastery of the subject matter. This will attract users and make them want to learn more about your company and what you post.

Keep in mind that this new LinkedIn feature functions as a tool for applying content marketing strategies. It is also called inbound marketing in this social network, so it can end up being the best ally in your strategy.

Why use LinkedIn Pulse?

It is always important that you are clear about what a new tool can offer you, know it thoroughly before you use it. Because this will help you know what you will find along the way and what it can contribute to your marketing strategies:

It will help you increase your reputation on LinkedIn, because by publishing your articles you will be working with differential, high-value action. Long content allows you to amply demonstrate your knowledge, which makes your industry see your potential.
By having a good reputation you become a reference in your industry and this in turn will grow sales.
It generates more visibility for your article, which is why the social network decided to give Pulse a special section to highlight them.
Ideal for improving your social sales index: this index takes care of your positive results on the platform. It is one of the most important metrics of this social network, so it is necessary to make it high.
It will help you rank well in Google. Therefore, articles posted on Pulse are a solid starting point to rank well in SERPs.

Use LinkedIn Pulse in your inbound marketing strategy

LinkedIn Pulse is undoubtedly ideal for those seeking a position in the professional marketplace. It is a way to demonstrate your potential to potential stakeholders through quality content. It also works for companies, but there is no dedicated version for them.

In that case, what you should do is to position your company’s employees as representatives within LinkedIn. They will be in charge of making publications on behalf of the company, that is, they will be the official spokespersons. So they must have certain characteristics such as:

They must be prominent employees within your company. For example, a post written by the sales manager may have a greater impact than an article published by a sales assistant.
The person you choose must have a high degree of involvement with your business. Remember that they will be working with content that represents the brand within their personal social network profile.
The employee’s profile should be easy to associate with the company itself, so it should always be up-to-date.
It is essential that in the “Experience” section, company name, position, date of entry. In addition to the position, job description and at least one link leading to your company’s website.
The keys to success on LinkedIn Pulse
You already know the essentials of LinkedIn Pulse, whether you are a professional user or want to use it as a business. But it is also important that you know some techniques you can apply to be successful using this new feature:

1.- Define your content

The first thing you need to do is to define what content you will publish. Make sure there is consistency between the articles you post on this social network and your marketing strategy. This means that the content on LinkedIn and the content on your Web site or blog must be consistent.

You should also know that it cannot be a copy of the content posted on your blog. Keep in mind that this can negatively affect your page’s search engine rankings-remember that this is one of the principles of SEO.

If you want to publish the same content on both channels, what you can do is work on the same topics in both, but with different perspectives. Just keep in mind that on LinkedIn it will be shorter, while on the blog it will allow a deeper dive.

2.- Create an editorial calendar
It’s important that you get organized; it’s not just a matter of defining the guidelines you will post on LinkedIn, but creating an editorial calendar. But keep in mind that this also requires you to be aligned with the editorial calendar of your blog and other social networks.

This will give you the opportunity to present interesting and valuable content to different audiences. Most importantly, it can be disseminated through various channels.

3.- Work with a structure that makes an impact
Think about the structure that best suits your needs; remember that each space is managed differently. In the case of LinkedIn Pulse, high-performing long-form content has been shown to use the words: who, what, when, where and how in headlines.

It should be noted that the list format also shows excellent results. In addition, you can also work with trends in your industry, as they have also found that they work well. This is because users are interested in learning more about the industries.

4.- Use an interesting title

The title is the first thing readers will see, so you need to write one that grabs their attention. It should be able to reflect the topic you are about to discuss so that users are encouraged to read the article. Consider that the optimal length for LinkedIn post titles is 80-120 characters.

If you want to make sure your headlines are really effective, you can test them in CoSchedule. Another option is the Advanced Marketing Institute’s Headline Analyzer; both tools are completely free.

5.- Write extended publications
Users who consume content on this platform are usually professionals. Therefore, they are looking for much more in-depth articles, as currently the most read, linked and shared blog posts are the longest.

Today, articles can contain 1,600 words, but LinkedIn posts need to be even longer. Keep in mind that those that receive the most views, likes, comments and shares average between 2,000 and 2,500 words.

6.- Create content that is easy to read
Since this is more extensive content, it is essential to make it pleasing to the eye. Think readers scan it in advance, so you should focus on making it easy to read. To do this, you can apply bulleted lists and shorter paragraphs.

You should also use subtitles that give a proper preview for the paragraphs that follow them. In this case it works the same way as for headings-the shorter and clearer they are, the more successful they will be.

7.- Add images that encourage participation.

Not everything is pure text, remember that today’s consumer opts for more visual content. This is why it is so important to add images, as they are able to capture attention and generate more shares, likes and views on LinkedIn.

We recommend that you use a new image every three to five paragraphs. Remember that these are much longer articles and this visual element helps to lighten the reading, as it makes a very aesthetic cut in the text.

All in all, Linkedin Pulse is just one of the digital channels that supports your Inbound Marketing efforts. Not sure where to start? At Antevenio, we help you create an Inbound Marketing strategy that turns your potential customers into enthusiastic promoters of your products.

The post Learn how LinkedIn Pulse helps you with your inbound marketing strategy appeared first on Noodrestans.com.

If you have a restaurant business, it is important to know very well what inbound marketing for the restaurant industry is that will increase sales. Inbound marketing for the restaurant industry is critical to achieving all the goals outlined in a brand’s marketing plan.

This plays a key role because it is what will allow potential customers to approach the products and services being offered. The world of catering is very broad, and being able to reach potential customers in the best way possible is crucial.

Knowing inbound marketing for the restaurant industry will make it easier to penetrate the market with a clear and concise message with a specific offer. In fact, companies that use this strategy produce better results than those that do not.

Inbound marketing for the restaurant industry: important data

Inbound marketing for the restaurant industry is the entire methodology behind digital marketing and advertising strategies. The goal is to be able to establish smooth and quality communication with the end user.

Within the restaurant industry, Inbound Marketing plays a central role in promoting valuable content to customers. It also serves to provide personalized offers within the buying process.

It is through inbound marketing for the restaurant industry that new leads will be generated with useful and relevant content. This will serve to attract customers who can find the brand through different platforms that can be search engines, blogs, and social networks.

Facts about inbound marketing and added value for brands
There are many experts on inbound marketing for the restaurant industry who are betting on this strategy as a means to acquire customers. Some data support this such as the following:

40% of marketers say inbound marketing generates significant ROI.
Inbound marketing can be up to 11 times more effective than other strategies such as outbound.
It generates up to 4 times more customers than traditional marketing.
Nearly 92% of customers prefer truly authentic brands in their social media posts.
Inbound marketing for the restaurant industry has an added value not to be overlooked, such as being a fairly stable strategy. Customers also prefer it to other strategies because it offers long-term value and is an authentic method of communicating products and services.

Inbound Marketing Strategies for the Restaurant Industry.
It has been proven that good Digital Marketing for the restaurant industry can greatly help the industry to revive the entire business. The passage of the coronavirus pandemic has led brands and customers to migrate to digital spaces. It is there that inbound marketing for the restaurant industry prevails the most.

1.- Improve the website

It should be kept in mind that customers will no longer just visit a physical space in business premises. It is proven that people before going to a place to eat prefer to get to know it through social networks or the Internet. The showcase of a business is its website. It is the place where it will make itself known and therefore must be of quality and interesting.

Consumers today connect first with digital spaces before they connect with a physical space. Many judge and analyze a company’s trust and credibility through its web portal. If a website leaves something to be desired, the chances of it being visited decrease as a business.

A website must be of quality and have content that meets the needs of customers. Potential customers must have a website that is fast, easy to use, and intuitive. Likewise, a website must be optimized for mobile devices, which are the most used by customers.

2.- Focus on local SEO: inbound marketing for the restaurant industry.
One of the most important steps in inbound marketing for the restaurant industry is to perfect optimization in different search engines. SEO is all about attracting quality traffic to the brand. For example, when someone types “paella restaurants” into the search engine, it is based on SEO and ranking where the restaurant will be found.

So you have to try to turn SEO into local access point. There are several actions you can take to increase SEO:

Make sure your business website contains keywords for local use.
Create a blog with unique and interesting content so that customers or potential customers will take notice.
Use quality images along with videos. The better the resolution, the better the ranking.
Create a Google My Business account.
Leave the contact address of social networks, web pages and the physical address of the venue in digital media.

3.- Get followers on social networks.

Using a Web site is ideal for getting potential customers, but the reality is that most people are on social media.

Having an inbound marketing strategy for the restaurant industry without the use of social media is simply unacceptable if getting customers is the goal. One of the advantages is that social media provides networking opportunities. Another plus is that you have more options for organic and paid advertising campaigns.

Examples are the contests you can hold on social networks for free invitations, dinners for two, etc. All of these no-cost benefits easily allow you to quickly increase the number of followers. The key is to encourage people to participate.

4.- Influencer Marketing

If what you are looking for is to have a very large number of people on social networks or if you want to spread the message of your product or services, Influencer Marketing is a good alternative. Inbound marketing for the restaurant industry can take advantage of these social media stars.

Influencers are those people who have achieved a certain acceptance among a very large audience of people in digital media. They are also those who have very important credibility, many may have thousands or millions of followers.

5.- Email Marketing: inbound marketing for the restaurant industry.

For inbound marketing for the restaurant industry, email marketing is a very effective way to communicate with customers. The most important thing is to have a very well-oiled database to send bulk emails to. Customer data can be received through landing pages or by providing them with valuable content in exchange for their data.

Once the person has signed up through these methods, valuable information about the company such as products, promotions, discounts, rewards, and offers can be sent from time to time. Emails should be of high quality and contain an appropriate message that can capture the attention of interested people.

This method is very effective for people who have already visited the restaurant and know or know the business.

6.- Online opinions

At this point, reviews are a very important factor that can change many people’s minds about whether or not to attend a dining venue. Inbound marketing for the restaurant industry works a lot with customer reviews.

7.- Alliances with local businesses
Alliances that can be made on the fly play a central role in this strategy. Building relationships with related companies is very important. You can post on blogs as a guest, which can be effective in getting new customers. It can be associated with other food, hotel or tourism businesses that in turn promote the service and product offered.

8.- Enhancing sentiment: inbound marketing for the restaurant industry

Many of a company’s customers say they act more on the emotional side than the rational side. Therefore, have a central role in having inbound marketing strategies for emotional catering. In this way, you preempt feelings that will affect a sale one way or another.

9.- Control of metrics

Analyzing the results of various strategies is important to determine which ones work and which do not. Having control will allow you to know how to act at the right time. There are several programs to learn about the development of the KPIs of an inbound marketing strategy such as Google Analytics.

If you want to apply an Inbound Marketing strategy for your restaurant business, don’t worry. At Antevenio we are specialists in creating Inbound Marketing strategies with which to identify and connect with users to convert them into customers of your brand. Attract, convert, care and delight your customers.

The post Inbound marketing strategies for the restaurant industry to look out for appeared first on Noodrestans.com.

Brand communities in the automotive industry are becoming increasingly popular, and many companies have decided to go further. This means that they are not just looking for spot customers, but are looking for loyal customers to establish a solid, long and fruitful relationship.

Keep in mind that social networks are a virtual space for getting consumer opinion. In addition to the insights that are essential for decision making, you have opportunities to recruit a group of people who share interests and behaviors.

These brand communities in the automotive industry work with marketing strategies based on customer needs and expectations. This allows them to build communication and maintain a closer connection with loyal consumers.

Benefits of automotive brand communities

It is important to know about some of the top automotive brand communities. But before that, it can be helpful to know the positive aspects that can benefit your community activity, so pay attention:

They represent a source of information and learning, as members share all brand-related knowledge with new users .
They engage consumers more through comments and recommendations. This in turn raises awareness of the company.
They help grow visits and brand relevance on the Internet.
Communities are ideal for initiating word of mouth, both online and offline.
It is the ideal strategy for increasing trust and brand loyalty .
They provide valuable information about brands , useful for developing better products.

Learn about automotive brand communities
Now that you know the benefits you can gain, it is time for you to discover the most relevant brand communities in the automotive industry. That way, you’ll get an idea of the strategies they use to reach their target audiences:

1.- Kia

One of the most popular brands in the industry is “Kia Motors,” which has now simplified its name to just “Kia.” And this year the Korean company celebrated the transformation with a new logo, slogan, design, business approach, and branding. A total makeover that invites you to create sustainable mobility solutions for your community.

The new logo has elements of “symmetry” and “rhythm” that relate to the privacy and commitment Kia maintains with its brand. While its slogan is “Movement that inspires.” Thus demonstrating a leadership position in the mobility industry of the future by renewing facets of the business.

Kia is distinguished by the fact that movement is at the genesis of human development. Enabling people’s progress by providing innovative spaces in the car, new products and services. The strategy is based on responding to and shaping these changing expectations to meet the needs of customers in markets around the world.

Their social networks are the best evidence of why automotive communities are part of the brand. On Instagram alone it has more than 670,000 followers, while on Twitter it exceeds 240,000. And the Facebook community is over 4 million followers.

2.- Volkswagen

Who doesn’t know Volkswagen? Years of history that has established itself in the market as one of the best reference brands. It recently created “The Originals” platform, which offers owners of the brand’s vans personalized service and exclusive experiences.

All you have to do is register on the web to be part of the online community. With this customer experience strategy, the brand has the potential to create compelling harvests. It was launched in the summer of 2021 and already has more than 1,100 people.

Users who register can submit and view vehicle information, store and keep all your documents up-to-date. You will also be able to access contact information for the brand, dealers or workshops; receive alerts when a document is taken over when it is renewed. Finally, participate in exclusive contests for community members.

On its social networks it has a large audience, for example on Facebook it has more than 33 million de fans, despite being a profile that is no longer as active. On Instagram, on the other hand, it has more than 9 million followers and on Twitter it has more than 200 thousand. It shows that it continues to be a brand with a very loyal and engaged community.

3.- Nissan

Last year the automotive brand Nissan unveiled the redesign of its logo. It took advantage of the launch of the new Nissan Ariya to unveil it and retains the brand name, but has a much more stylized design.

It retains the features of Alfonso Albaisa, the brand’s senior vice president of Global Design. He began with the development of this new emblem in 2017, with the idea of making a “thin, light and flexible” logo to achieve a distinguishable design both in cars and in digital and print media.

But beyond its identity, it should be noted that Nissan is part of the brand communities in the automotive industry. The best evidence of this is in their social networks. On Facebook alone it has nearly 22 million fans. While on Instagram it has 5.9 million followers and on Twitter it reaches 762 thousand.

4.- Renault

It is no coincidence that many automotive brands have decided to refresh their image, a way to stay in the minds of consumers. Renault, too, has joined the logo change, saying goodbye to the three-dimensional rhombus and opting for a more minimalist design.

It uses the rhombus but in a two-dimensional pattern with a well-defined outline. This represents the rebirth of the brand as it moves away from the image of a simple automotive brand to become a modern, cutting-edge, technological company. The image change is part of their strategy called “Renaulution.”

But it goes beyond a simple logo change; there are also a series of new products and renovations that will focus on efficiency. It means there will be more hybrids, plug-in hybrids and even electric cars. The famous Renault R4 and R5 will also return, only with electric propulsion and mass approach.

All these renewals, both in image and in products and strategy, keep the community of this brand active. Especially on digital platforms, which is why it has more than 18 million fans on Facebook. On Instagram it has 149K and on Twitter with 135 thousand followers.

5.- Jaguar

Undoubtedly, advances in cars are making automotive brand communities more consolidated. This is because they are increasingly adapted to the needs and demands of consumers. A good example is Jaguar, and it is estimated that in 2025 it will become a 100% electric brand.

This will not change its signature luxury or any of its intrinsic values, just that it will be a different format. So much so that the brand has indicated that the XJ will not be operated in this new phase, or at least in the way it was originally planned.

It should be noted that the approach to electric will also be seen in its sister brand Land Rover, although it will not be as intense. By 2024 it plans to have one 100 percent electric car and six new electric models in the next five years.

Each change is part of the new strategy the brand has called “Reimagine.” Jaguar and Land Rover’s long-term goal is to have a completely revamped business by 2039.

As for its community, on Facebook it has more than 17 million fans who follow its page on this platform. On Twitter, on the other hand, it has more than one million followers and on Instagram with 12.4.

Get inspired by automotive brand communities
You have discovered 5 of the top automotive brand communities in the industry. However, it’s important to know that others like BMW make it onto this list: in 2018 it got over 212,250 users per month. And in the same year Audi (195,000), Mercedes (195,000) and Tesla (143,333) were also in that statistic.

There are many automotive brands that can be mentioned, and the most surprising thing is that each of them has millions of followers. But in addition to having fans on social networks, they have a really solid community that makes them dominate in the market.

If you want to follow the example of these big brands, then you will need our help. At Antevenio we can help you by proposing a tailored community generation strategy to differentiate you from your competitors. You will be able to build your community so that your brand has a better image and brings you closer to your loyal customers.

The post The 5 most successful brand communities in the automotive industry appeared first on Noodrestans.com.

The positioning of companies today has to do with the examples of reputation marketing. Being in the minds of users has to do with the reputation of these brands in the market. The best examples of reputation marketing are those that succeed in meeting customer needs, but at the same time provide added value that sets them apart from the competition.

Examples of reputation marketing are everywhere and in companies. It is not enough to generate large amounts of sales or profits to be among the best positioned brands. Building truly authentic businesses is a matter of time, work and perseverance.

If a reputation marketing strategy is implemented positively, it offers a strengthening of the relationship between the customer and the brand. Likewise, it strengthens the perception of the company and can even protect the company from possible future crises. The best examples of reputation marketing are those that can bring together not only good sales, but also good customer perception.

Learn more about examples of reputation marketing

Reputation marketing can be defined as the set of actions that are totally focused on meeting and exceeding stakeholder expectations. This applies to any type of activity, theme or company. Examples of reputation marketing are those that employ techniques to develop and maintain a good position in the minds of customers.

Establishing a conversation with customers, responding to doubts they have about a product or service are some of the things that add extra value and are well valued. The ultimate goal is to add value to the company.

Customers are willing to invest their money in companies that are unique and have shown exemplary behavior. Among questEs you can find companies committed to the environment, climate change, animals, etc.

Benefits of reputation marketing

Among the advantages of reputation marketing examples is that they provide good performance for the company in terms of sales and positioning. One of the main benefits is to make the company more attractive and profitable.

This happens because it is the customers themselves who start recommending the brand in their circle of friends. With this, the brand stands out far beyond the sales it may have. Organic advertising that can create this kind of benefit attracts many more consumers.

Organizations with a strong reputation have many more opportunities to focus on growth and innovation of new products or services. These can be considered significant returns and created responsibly. Organizations that listen to their audience can innovate much faster.

A company that has a good reputation in front of its consumers or potential customers tends to retain and, in turn, attract the best human talent for its employee training. This happens because of new generations looking for jobs that can generate positive impacts in their communities.

Most common steps for starting reputation marketing

The following are 4 very important factors to consider when putting reputation marketing examples into practice.

A.- Audit content
Inventories and auditing are nothing new in companies, but to know whether a company has good examples of reputation marketing you should check whether its content communicates what its values, mission and vision are. You should review all comments left by customers and analyze the brand’s editorial content.

B.- Follow-up on conversations.
Once customers have an experience with the brand, they get an idea that can be good or bad. The company needs to keep track of all conversations to understand how the company is perceived and to find leads. Marketing and communications teams play a clear role in getting good examples of reputation marketing.

C.- Experts in reputation marketing
Every company should have a meaningful communication plan in place to enable feedback between stakeholders and the company. This is where experts need to step in to get the best reputation results.

You need someone to measure, analyze, manage and monitor examples of reputation marketing. Reputable marketers must have authority within organizations to integrate information to convey the content of a particular brand.

D.- Consistency: examples of reputation marketing.
Good communication is essential. All members of a company must know the mission and purpose of a particular brand. They also need to know what individual role they play within the brand. Knowing the reputation of a brand by members is important to make every effort to make it grow even more.

The best examples of reputation marketing
These are some examples of reputation marketing, the most important ones for understanding how reputation works in companies.

1.- Apple: examples of reputation marketing innovation

Apple is one of the most innovative brands in the world today. Its products are very well positioned for their quality, durability, and efficiency in their functions.

In one of its most recent advertising videos, Apple shows what it means to have a good reputation. At no point does the company show important copy or anything like that, nor does it show purchase information. It’s enough to show a video that bursts with innovation. It is the company’s new Ipad that is comparable to a desktop computer.

2.- Samsung

The truth is that this is not the case with Samsung, as it has a history of quality and good products behind it that support it against the competition.

It is no accident that Samsung’s Android phones are the best-selling phones in the world. Only in the United States, France, and Australia does Apple dominate the mobile market; in the rest of the planet Samsung leads.

3.- Apple Tracking Service

As with its innovative products, Apple is also working on the issue of security. The American company founded by Steve Jobs now competes inch by inch with Facebook and Google for the security and privacy of data stored on its devices.

Apple has no secrets and has revealed everything that is working to help the user keep a secret profile in the world. This makes the user feel safe and important.

4.- Lacoste: examples of reputation marketing

The luxury clothing brand announced in 2018 the launch of a new campaign in favor of the environment and endangered animals. In this case, it released its T-shirts without the famous lizard logo. The clothing brand was literally losing its logo and identity.

Everything that happened was part of a marketing plan in which they wanted to encourage care for endangered species by replacing the lizard with other animals in their clothing. Animals that appeared included the California Gulf seal, Burmese tortoise, rhinoceros, parrot, California condor, Sumatran tiger, etc.

This move positions the brand ahead of the competition by offering extra value or a bonus for the services offered. People now see Lacoste as a company committed to the environment and animals, something anyone would be willing to relate to.

5.- Burger King

During LGBT Pride Week in the city of San Francisco, Burger King invited several people to try a burger wrapped in a multicolored paper like the LGBT flag. When guests asked why the food was wrapped in the colorful paper, employees told them it was all the same inside.

In other words, it is the same burger wrapped in a very different paper. What changes is the packaging. This campaign ended up generating nearly 1.2 million interactions on social media and was also number one on Twitter and Facebook. It is one of the best examples of reputation marketing.

The post The 6 best examples of reputation marketing appeared first on Noodrestans.com.

Being at the top is everyone’s dream in the digital world, so you need to learn how to position your food app. You need to work with app SEO, that is, ASO (App Store Optimization).

More and more brands are choosing to create their own apps to offer better services to their customers and a quality experience. But it has become a market with high competition, especially in this high consumer demand area.

Pandemic saw an increase in apps with different options so that people could eat at home. Given this boom, it is critical to work on a strategy that gives you the opportunity to position your food app at the top of the list.

The importance of ASO for your food app

Keep in mind that app store optimization should be fundamental in your marketing strategy to position your food app. Also, you should consider that this helps you a lot in acquiring new potential customers.

If you have a successful ASO, you will have a steady stream of new users finding your app in search results. It should be noted that these are organic users who are free and are usually more interested. This means they are more loyal than those who discover the app through a paid campaign.

You will get a better conversion rate which will benefit your paid campaigns, social marketing and other user acquisition efforts. When you have a high rate, you can get more downloads from all your traffic channels, resulting in a greater return on your invested spend.

Tips for positioning your food app
Knowing the importance of positioning your food app and how it can benefit your business, it is time for you to learn how to do it. For this, it is of great importance that you know the best ASO techniques you can implement in your positioning strategy:

1.- Find relevant keywords for your app.

The first thing you should do is to create a list of keywords, think about your product, and find suitable keywords. In this process you can rely on tools such as TheTool’s “Suggest Keywords” that works with Stores’ autocomplete feature.

You can consult colleagues, friends and family members, as they may be thinking more like a consumer. The goal is to find at least four or five keywords per category. Once you have the results, use them as a basis for finding more keyword ideas.

Synonyms can also help you, as these are terms with the same or similar meaning to your ideas. You can also check media coverage and user reviews, so you can find out which keywords contain comments.

You should see what terms users use when they talk about competing applications. And if you want, use the autocomplete feature whereby you only have to type one of your words into the search field and check what terms the tool suggests.

2.- Add your main keywords in the name and title of the app.
One of the most valuable aspects when positioning your food app is the name and title, that is, the name and title of the app. This is one of the fields that carries the most weight for ASO, so you need to make sure there is a keyword related to the theme of the app you are launching.

In the case of using the App Store, it only supports a maximum of 30 characters and in a Google Play allows 50 characters as a limit. Remember that the app title carries the most weight for the algorithm, so if yours contains the keyword in the name, it will outrank others with the same keyword in another position.

3.- Find keyword combinations

When finding keyword combinations you have to consider that the best ones are the simple ones and lots of traffic. But if you are going to start in this market, it is better to work with simple ones and low medium traffic.

The idea is that you can increase your visibility, so you should combine general keywords and create medium- and long-tail keywords. For example, general ones can be “restaurant” and “food,” and if you combine them you can form a long-tail word like “Chinese cuisine restaurant.”

Something you should consider if you are going to launch your app in iOS is that it has a specific field for keywords. Therefore, do not use spaces or repeat keywords that you have already placed in the app name or subtitle.

4.- Place your keywords in the right places
In order to position your food app correctly, you need to be clear that app store keywords are indexed differently in stores. For example, in Google Play you have to place them in all fields: Title, Short Description, Long Description.

It should be noted that your app can also be ranked by the keywords included in the developer’s name and URL. But not only in those spaces, user reviews are also of great relevance to get a good ranking.

On the App Store, on the other hand, you have to be much more precise, because you have less space to include keywords. You only have the name of the app, subtitles and keywords (field). Although they are also important in the name of in-app purchases (IAP), developer name, and subscriptions, they are not ASO-managed fields.

5.- Take advantage of the promotional text (iOS) or description (Google Play).
As you already know, each platform works differently, if you use iOS you should take advantage of the Promotional Text field. It is true that keywords in this space do not index or serve to position your food app as such. But it would help you generate a 35 percent increase in conversion.

You should use short words and simple phrases that can be easily understood. This is to do a good promotion of your food app on iOS.

But in the case of Google Play there is one really powerful field and that is the description. There you should put your main keywords in the first and last paragraphs. Evaluate what the keyword density is so you can decide if you need to give more weight to some words than others.

6.- Include screenshots

Consumers today have made it clear how important the visual part is to them. These elements have a great impact on the conversion rate. Therefore, if you want to position your food app, it is important to add screens or screenshots.

How so? This is something that users pay attention to when searching for an app that interests them. Here you should avoid unnecessary messages and you should use a clear background in case you want to include text or short messages in addition to the image. And it is important to keep the vertical format that fits the devices.

This is the ideal space to highlight all the benefits of your mobile application. Just be sure to use an eye-catching and different design that will catch users’ attention.

7.- Use short videos
Continuing with visual content, another good alternative to attract users is to add short videos. In case you work with this format, you need to make sure it lasts about 12 seconds. It is a brief look at your food app that can help you position yourself.

Consider that in Google Play you can only include one YouTube video, while in iOS you can use up to 3 videos. Currently, most apps include this format, so don’t forget about it.

The post ASO keys important if you want your food app to appear in first position appeared first on Noodrestans.com.

The Internet giant is always innovating for its users, and one example is Google Web Stories. This is one of the latest experiences offered by the most prestigious search engine and one that is of great help in giving visibility to your website.

Stories have become the favorite feature not only for digital platforms, but also for users. This could be because they tend to be more viewed than the feed posts themselves. This gives the company or brand a greater reach and, of course, makes it more visible.

And as if this option is not enough on the different social networks, Google Web Stories has come to show that you can get it through the search engine as well. So you should know all about this new feature that will revolutionize online searches.

Immerse yourself in Google Web Stories

Surely you have already heard of Google Web Stories. It is a content format similar to Instagram stories. They have a carousel style and are usually viewed by users using Google on their smartphones. It should be noted that they are supported by the search engine’s AMP (Accelerated Mobile Pages) technology.

Google has bet on this type of content to compete with social networks and applications such as Instagram, Snapchat or TikTok. Because these three digital platforms are currently the queens when it comes to content.

It gives you the ability to create temporarily shared content, just like the traditional stories you know. If you use your creativity, you will be able to tell a complete story across several pages. You can add images that take up the entire screen and text. You can slide your finger horizontally to navigate between screens.

You also have a mixture of colors and words, so you have the opportunity to design more interesting and surprising content.

If you want to view Web Stories on your smartphone, you have to open the Google app, which will direct you to the “Discover” tab. Because the content that the search engine considers and that you might be interested in is shown there, but if you go down, you will find the “Stories” section.

How do web stories benefit you?
This is certainly not new in the digital world, since many social networks have had the story format for years. But undoubtedly for content creators and marketers it is very interesting because they can gain several advantages.

One clear example is that you can attract organic traffic to your Web site in a much more powerful way than any other story. How so? Because with Google Web Stories you will appear in sites like Google News, Discover and in SERPs as any result of your website.

But not only that, the Internet giant suggests creating your own Stories with a WordPress plugin. And it is useful since this is the content manager for a large number of web pages and blogs. Think about how many people use their smartphones to view stories from platforms. The same can happen with Google.

Another advantage to note is that this is a content format that is quickly consumed. And photos or images make it easy to understand without requiring the person to pay much attention. Therefore, if you use Google Stories strategically, you are more likely to engage your audience.

How do Google Stories work?
How Google Stories work.
The first thing you should know is that you can locate them among the Google SERPS, which means they appear in search results. You can also find them within the Google Discover platform, which is dedicated to content discovery.

Google has also developed a story carousel to show this kind of content. But it should be clarified that it is currently only in beta for the United States, India, and Brazil. This format works like its social media namesake, however, there are some differences, such as its duration.

For example, Google Web Stories gives you the ability to determine how long you want your content to be displayed. Unlike other platforms that are only governed for 24 hours. In addition, this format is powered by AMP technology, which optimizes Web pages for faster loading on mobile devices.

All this, along with the variety of creative tools that the integration of this new format brings, shows a new landscape. i know This is a very interesting and positive future for web visibility.

Learn how to create web stories

Want to incorporate Google Stories into your strategy? You can do it through programming, but there are tools to help make the process easier and faster. For example, if you install the Google Web Stories plugin in your WordPress, you just need to download it from its official page and follow these steps:

Once you are logged into the admin panel, select the “Plugins” option and click on “Add New.” Then, in the digital search field, mark “Web Stories.” Then click on “Install Now” and “Activate.”

When you have already installed and activated it, the process is the same as any other plugin you have previously installed. You just need to enter it via the menu found in the left column and start creating your Stories.

In this plugin you will find several available templates that will inspire you, they have a predefined creativity that you can use to create your own Google Web Stories. Even if you wish, you can create your own.

That is why the plugin gives you access to all the videos and photos you have uploaded to your platform, and you can also upload new media content. In addition, you have the ability to insert text and shapes. Keep in mind that you can create stories of up to 30 pages, this allows you to design stories that capture interest through valuable content.

Other options
You should know that there are many tools that can help you create your stories such as Canva and MakeStories. It should be noted that creating Google Web Stories works quite intuitively and, with these allies, much more so.

The best way to design a story is to start with an idea that you think has potential, such as when creating images and videos. If you have already chosen a project, you can go ahead and create your stories using the WordPress plugin or the tools mentioned above.

Once you have created your story, you just need to share it, that is, you can publish it on your website. Keep in mind that this not only helps you generate organic traffic, but you will also be able to get much more visibility.

The success of Google Web Stories in figures

Although this feature of the Internet giant is fairly new and perhaps tested by only a few users, the results have been really positive. This is shown by a study conducted by Semrush, so now you will see the main data:

• Since February 2021, stories have been activated in 2,423 search results.
• The average position in search results is between 5 and 6.
• Based on the average, a story URL appears in 5 different results.
• 11% of all pages in Google stories have no text.
• On average, the number of pages containing images is 84%, while with videos 13% and with text only 3%.
• The average length of a Google Web Stories video is 12 seconds.
• The most popular topic in terms of keywords for story generation is related to the travel niche. The keywords of recipes, fashion and video games also produce different stories.

The post Google Web Stories, how to leverage this format to give your site visibility appeared first on Noodrestans.com.

Before launching any product in the market you need to do an analysis to determine the way forward. To do anything you need to know what customers want and meet their needs. Whether it is a marketing campaign or a new product, it is ideal to know various data about the market and consumers.

In fact, only consumers can help the brand get this valuable information. Doing a market analysis is the key to determining how far you want to go and what the opportunities are. For example, you need to understand what the buying habits of potential customers are.

Likewise, this allows you to generate growth in your target market. By means of a market analysis you can discover valuable information that is used to estimate the prices of products or services and find the meeting point between customer and company.

Learn more about market analysis

Market analysis is a technique used to gather data on any aspect you want to know about, to be analyzed and interpreted to make the right decisions about your company, products, and services.

It is also a way to know relevant data to make the best marketing and sales decisions. Knowing the consumer is everything in a marketing strategy that aims to get good results nowadays.

The industry is changing and consumers have new wants and needs. So you have to know them very well, and market analysis allows you to focus efforts and resources. You have to consider statistical and analytical methods to do market analysis.

Objectives of market analysis

To learn more about how to manage a market analysis, it is necessary to consider some key aspects such as the following, especially the 3 existing types of objectives:

A.- Administrative
Market analysis objectives serve to improve brand development by planning, organizing and controlling human and material resources. In this way, the specific needs of the market are covered within the planned time frame.

B.- Social
Meeting customer needs through a product or service. In other words, the service must meet the customer’s requirements.

C.- Economic
Determine the degree of success or failure of a new project in the market. You can apply this strategy if you want to launch a new product or service to know for sure what decisions to make.

Surveys: a powerful tool of market analysis

Market analysis has several advantages when handled in an orderly manner. Different tools can be used to achieve a goal to gather information and make it possible to compare results. Surveys are the best way to obtain important information.

Surveys are one of the best ways to obtain key data, as they have the ability to provide comprehensive information due to the different formats supported. They are also an inexpensive way to obtain data for comparison.

Among the advantages of surveys in market analysis are the following:

• Large amount of information in a short time.
• They do not require dedicated staff to manage.
• Data collection, processing and analysis are easy.
• Internet surveys have a much lower cost and offer more coverage.

Advantages of market analysis in current affairs
In the world of digital marketing, market analysis is essential for launching a new product or strategy that reaches more people. Benefits for companies or brands include the following:

• It provides real and accurate information that helps solve future problems.
• You have more information to make confident decisions about digital marketing or about products or services.
• You can easily increase visibility, reach and engagement with good market analysis
• You can really know the market you want to address.
• You can determine the right sales system depending on what the market is asking for. Marketing improves.
• It helps to know how consumers perceive the brand.
• It is a good investment for any business since through it you get important information to manage sales

Steps for doing a proper market analysis
In the world of digital marketing doing a market analysis is essential. But to do it in the best way you need to find key objectives such as defining the problem, studying it, implementing it, collecting data, analyzing and reporting it to make decisions.

1.- Define the problem

This is the first step in making a good decision. Defining the problem exactly will help guide you in the right direction. Similarly, planning incorrectly for a problem triggers a loss of resources.

You can also make incorrect decisions. Problems usually appear from customer needs. To do a good market analysis you need to define the problem. Objectives must be identified precisely.

You can start by asking yourself why a market analysis is necessary. For example, determining the needs of the target audience and choosing the appropriate products to cover them, as well as the return they generate.

In market analysis, industry studies, competition and consumer profile are included. A well-defined problem regarding the marketing plan is the best guide you can have.

2.- Define the sample

Defining the meaningful sample is essential to any market analysis. In other words, a sample is a small number of people that reflects as accurately as possible a larger target group. Resources cannot be wasted by working on the wrong target.

It is important that the characteristics of the data to be analyzed are present in the chosen sample. It must be considered that sourcing data is always problematic, because there are those who may fill out the survey incorrectly. Regarding the size of the sample, the larger it is, the more likely it will be representative.

There are two types of samples which are the probability sample and non-probability sample. The former is based on a random sample, which ensures that every member of the population has the same probability of selection. The non-probabilistic sample tries to find different types of people to get a more balanced sample.

3.- Data collection

Here we group all the data obtained from different resources such as:

A.- Interviews
This is one of the most common methods of data collection. You have to be careful about the questions you ask and whether it is a live, telephone or email interview. Interviews are not cheap and are one of the most expensive tools for data collection.

B.- Observation
It is considered to be the most exact and inexpensive method of studying people’s behavior. Observation can be done on the spot directly or through a people counter. It is recommended to rely on other supplementary methods.

C.- Surveys
This is the first choice for marketing teams wishing to initiate market analysis. They have several advantages since they are versatile and useful for any context.

But it is not all positive in this methodology, since if the interviewer does not have a proper brief, he/she may misanalyze the results during collection.

The disadvantages of this method have been solved by online interviews. They have a lower cost and better results are obtained.

The post Market analysis: where to start before launching a product appeared first on Noodrestans.com.

Some companies sometimes face difficult situations, so you need to know what to do in a reputational crisis. It doesn’t hurt that you know the correct techniques you could apply if such a case arises in your company.

Keep in mind that a company’s online reputation is the rating it achieves through the proper use and management of resources in digital media. But also outside of them, because if you have a store or office and you generate bad experiences, you expose yourself to bad comments that can reach the platforms.

Faced with a world where competition is growing more and more, companies try to take care of their reputation, because their continuity in the market will depend on it. However, if you encounter problems, you should know what to do and also what to avoid.

Find out what to do in the event of a reputational crisis

Think that the slightest mistake, lack of communication or poor service can seriously damage your business. That’s why you need to be clear about what to do in a reputational crisis; it’s about knowing the strategies you need to put in place right away:

1.- Study the situation

Although it is difficult to predict this kind of situation, you should not panic. The first thing you should do is to analyze how serious the crisis your company is involved in is. A good idea is to ask your team to clarify what happened. And also see how the press and the general public interpret it.

You can rely on media monitoring tools, as they provide a broad and quick view of how consumers are responding on social media. Many of them give you the ability to see the most talked about topics, as well as social influencers.

What aspects do you need to evaluate? Whether sentiment about your company has changed dramatically or whether mentions of your brand have skyrocketed. With these two indicators you can determine how viral the crisis is and whether users are talking about it positively or negatively.

You need to make sure that negative coverage is coming from a single source or multiple locations. Because in some particular cases it is more appropriate to respond directly to those who are dissatisfied than to make a public statement.

2.- Assign tasks to selected personnel to communicate
Knowing exactly what has happened, the next step is to communicate it to all your employees. Do not hide anything from them and show them what the company will do to try to get out of the crisis. That done, you need to start assigning tasks and determine who is the chosen one to communicate with the press.

You should rehearse the possible answers to the initial questions as you prepare your official statement. At this point, you need to take care of every detail, so it is advisable that your employees do not discuss the crisis publicly without first knowing your opinion.

Then you must decide who will be responsible for presiding over crisis management and handling public relations. You need to keep the entire executive team informed, you need to be the bridge between stakeholders, i.e. partners, customers, employees … And don’t forget to record every detail, decision, external response and resolution.

3.- Offer a specific solution for your audience

In your strategy on what to do in the event of a reputation crisis, you need to have another very clear point. And that is that you cannot give a generic solution to a specific problem. So before you offer an official response, you need to think about who will impact the crisis and focus on what you need to worry about.

Think that if your problem was caused by a campaign that was offensive to some people, customers will want a response to that issue. And if the public response has been really negative before, the prudent thing to do would be to eliminate it with a statement of apology.

The key is to provide direct solutions to the problems that have occurred, otherwise people will feel ignored by their statement. And to make this job easier, you can use tools that help you keep track of the most used keywords about your company at that time. This will give you clues as to what the audience’s initial concerns are.

4.- Define the means you will use to respond
At this point you already have a detailed understanding of the situation you face, so it is time to respond to the crisis. Based on how this may affect your stakeholders, decide which is the best channel to respond. You have several effective options for these cases:

• Make a statement through social media, in text or video, although the latter format may be more receptive.
• You can issue a press release.
• Schedule a press conference.
• Create a blog post.

It is not necessary to choose just one, you can combine them all and make your statement have a greater reach. Keep in mind that a public response is necessary, especially if the crisis was generated on digital platforms.

The key thing is for the company to take responsibility, show what really happened, and show how the brand is working to solve the problem. Never hide the crisis or ignore it; denying it will only exacerbate it.

5.- Measure the impact of your statements

Among the points on what to do in the event of a reputational crisis, it also highlights measuring the impact your statement(s) had. This is the best way to know if they are working and how your words have been received.

For this reason, it is important to monitor social media, as this gives you the ability to track how people are responding. You need to make sure that the perception and sentiment about the brand is changing, otherwise you need to take other measures.

Consider whether you sent out a press release using a specialized PR distribution tool. In this case, you can track how many people opened the content and how much time they spent reading the statement.

Find out what not to do
Now that you know what to do during a reputation crisis, it is time for you to know what not to do. This will help you better apply a communication strategy and avoid making the situation you are already in worse:

A.- Do you think you are ready for a crisis.
Having confidence in some cases is good, but it is not good to believe that you have everything under control in a crisis. Nor do you think you can deal with it with the same resources you used in another situation where your reputation was affected.

In fact, any company, regardless of size, is vulnerable to a reputational crisis. And you need to be clear that there is no ideal guide to the exact steps to take in such a situation. Because not all are caused by the same factors and not all companies work with the same resources to solve them.

B.- Not having suitable spokesmen
Something you need to keep in mind is that not everyone is suited to deal with the situation. So you must avoid assigning unsuitable spokespersons to solve the crisis your business is going through. Think that the person in charge must be a worthy representative of your business, possess communication skills and be an expert in media training.

Choosing the wrong person or team can be very costly; in fact, it could make the crisis worse and would be fatal to your reputation. That is why it is so important to have a team of qualified professionals. But this will also require different tools and previous training to become a qualified professional.

The post What you should do and what you should not do when faced with a reputation crisis appeared first on Noodrestans.com.