Trends in influencer marketing 2022 will change significantly from the previous year due to the advancement of technology. Companies around the world have realized the importance of influencers in their content strategies to generate visibility and sales.
Trends in influencer marketing 2022 will focus on changing people’s habits to make them more familiar with a brand’s interests. These are new techniques and ways of communication that will be in the limelight in the year 2022. It is clear that the creativity of these personalities will lead to new forms of communication.
Influencers have proven their importance in current marketing strategies. Social networks are where these influencers thrive. As of today, 1.2 billion people worldwide have at least one account on some of the major social networks. This makes them a target for many companies and influencers.
Know influencer marketing in depth
Followers in different social networks are a favorite target for companies that want to sell their products. Over time, brands have wondered how to reach those people. Thus the figure of influencers was born. Trends in influencer marketing 2022 are just around the corner, but you need to understand where they originated.
Nearly 7,000 million followers have to do with all the social networks that currently exist. This number increases the likelihood of having an audience almost indefinitely. Influencers are recognized figures in the digital world who lend their image to convey a message in support of a company’s marketing campaign.
Trends in influencer marketing 2022 are to achieve a collaboration between the influencer and the brand so that they promote products and services through digital channels. This strategy can be beneficial for both the influencer and the brand. One of the most important points is to know how to choose which influencer should be the visible face of the brand.
The added value of knowing how to choose an influencer in marketing trends 2022
For the B2B strategy to be effective, brands must choose and identify the right people and platforms to share this content. The best influencers are those who know the company and its products firsthand. Therefore, they are best suited to promote them to their audience.
Forty-seven percent of marketing teams worldwide said they have worked with influencers and said it is one of the strategies that has given them the best results. Using trends in influencer marketing 2022 can be as effective as email marketing or SMS Marketing.
In the year 2019 alone, 64 percent of people who used this strategy planned to increase their budget in their campaigns because of its positive results. Trends in influencer marketing 2022 only indicate that this strategy will increase next year, and it is important to know how to master it to get the most out of it.
Trends in influencer marketing 2022
The following are just some of the trends that will be handled in this upcoming year 2022. Influencers will have an even more pronounced presence in the world of digital marketing, and this is evidenced by the new formats and forms of communication coming up.
1.- Natural connections with followers.
The coronavirus pandemic forced millions of people to take refuge in their homes, which made them change their consumption habits. Everything began to be managed digitally through mobile devices. Influencers took advantage of this situation to show themselves as they are. This made them a favorite target of fans for their charisma, personality, etc.
Reaching an approach through these values such as charisma and personality allows them to reach more people without the need to invest large sums of money. As predicted by influencer marketing trends in 2022, reaching out to followers is essential.
2.- The video format
The video format is experiencing an exponential increase in influencers’ use of it today. Just look at the likes of The Rock or publisher Cristiano Ronaldoffer products via video on their personal social networks. Video is the most attractive format for audiences.
Video is needed because more and more people are using a mobile device with features that encourage video enjoyment. Platforms are also increasingly dedicated to this format such as YouTube, Twitch, etc.
3.- Brand in favor of social inclusion.
Various social movements around the world also play their role within influencer marketing trends 2022. The use of influencers can greatly benefit the message you want to convey to these people.
And there is evidence that people prefer brands that engage in the moral and social values of communities. By embracing different cultures, political trends, and lifestyles, influencers have much to offer.
4.- More real influencers: trends in influencer marketing 2022
Another trend in influencer marketing 2022 is to have more real personalities, as they attract more people within a special theme.
Showing aspects of influencers’ daily lives is a good option to be close to the audience and generate empathy with them. Talking, asking questions, answering questions is another way to generate a strong community within influencer marketing 2022 trends.
5.- The use of podcasts: trends in influencer marketing 2022
The popularity of podcasts is increasing, and in this year 2022 they will be viewed much more due to the incredible arrival of this format. In addition, there are many platforms that allow the use of podcasts such as Google, Apple, Spotify. Likewise, it is considered one of the best ways to broadcast quality images and audio content.
The spread of podcasts around the world has to do with the ease of watching these videos and being able to broadcast them online through various channels. There are thousands of podcasts being produced every day, you just need to have a suitable theme and a well-prepared script to be successful.
