The use of Telegram Ads goes hand in hand with the popularity that the Russian-born platform is gaining in the world of communications. In the face of the latest crashes of Facebook Inc’s servers and affecting WhatsApp, Instagram, etc., many companies have gained prominence.
One of those that has grown the most in recent years is Telegram. Even Republican candidate Donald Trump’s ban on posting on social media has grown millions of Telegram followers just to follow him. Along with this, TelegramAds, a new way of communicating through advertising, has begun to be used.
Brands and companies are starting to use Telegram Ads as a way to get less congested spaces. And this is how you can better reach your potential customers.
Telegram Ads
Telegram is a messaging application very similar to WhatsApp or Signal. It allows people to communicate via text messages, video exchange, audio notes, calls or even video calls. It may look very similar to its main competitor, but the truth is that it handles other important aspects such as the following:
Telegram is cross-platform and can be downloaded from any device used.
Telegram ads can be used on one device without having previously downloaded it on another.
It has an application that allows you to use Telegram through a web page without having downloaded the application.
The only thing required to use Telegram ads is to have an active phone number. And it is that to register in the application will arrive a text message to that number to confirm the registration.
The data speaks for itself: use Telegram Ads
Recently, the Telegram application surpassed 500 million users worldwide. Although it is not as well known as its competitors Facebook Inc, it has a good active user base across the planet. Because of this, using Telegram Ads has become a very popular way to reach target audiences among brands.
For different brands, using Telegram Ads is a strong marketing channel. It works not only to establish close communication with the target audience, but also to increase sales, improve the attention paid to customers, and at the same time increase web traffic.
Telegram is much cheaper in terms of data consumption than its counterpart WhatsApp. In a study conducted, out of 100 messages sent, 100 messages received, 50 images received and 20 sent, 3.74 MB were consumed. For its part, WhatsApp consumed almost twice this amount of data, 7.5 MB.
This is a very important point in favor of using Telegram Ads for any marketing and advertising strategy in the future. Being cheaper makes it a perfect target for companies that do not want to invest a lot of money.
Relevance of using Telegram Ads in business marketing
Telegram now has business-related functions. The ability to create public channels gives it significant potential that other applications do not have in the current market. This is why using Telegram Ads is so important today.
Any user or company can create a channel and form an entire community that wants to participate in brand communication. This is a unique opportunity for companies to make their products or services known to interested people. Using Telegram Ads will allow you to manage these ads and launch important campaigns within these communication channels.
Tips for using Telegram Ads as a marketing tool
If you want to get the most out of your messaging app, the following are just a few tips that can be very helpful for this purpose:
1.- Public channels for greater visibility
With 500 million active users worldwide, the percentage of people who can start a public channel on Telegram is almost infinite. Important information about a company’s products and services can be conveyed through these channels. This will be the main means of communication between customers and the brand
2.- Take advantage of bots to improve user experience and customer service
Being able to use Telegram Ads increases the chances of communication with the target audience. This is where bots come in, since it will be almost impossible to be aware of all the messages that are entering the inbox. Bots can be configured to provide specific, random responses on any topic.
This significantly reduces the response time for each user on Telegram. Keep in mind that a well-managed and modified bot can easily produce a sale. It is recommended to work on this strategy well in advance for good results.
3.- Do not focus only on products and services.
By using Telegram Ads, the messages will arrive in a big way, but you have to be careful not to be invasive with the content you send because it can end up tiring the target audience. You need to make sure that the content shown in the ads is of interest to the audience.
4.- Survey channels
To learn about the likes and interests of people within a Telegram channel, it is important to take surveys. These help provide relevant information about the behavior of the target audience. With surveys you get a more realistic idea of the buyer person you are working with.
5.- Build customer loyalty
Having good customer service on these channels will increase the chances of generating visits and customer loyalty. Using Telegram Ads will increase the number of messages received, so it is essential to have good service with answers to customers’ needs to meet their needs.
Use Telegram Ads: how to create ads
It was not until 2020 that it was announced that Telegram would have the function of using Telegram Ads to expand the range and scope of advertisements on its platform. These ads were intended to appear on the various channels meant for people to interact.
The idea is to use Telegram Ads only on public channels and not on private channels, as this could harm the application. Although ads on Telegram already existed thanks to the participation of third-party companies, a simpler and more practical way of using them is now offered in the application itself.
To create ads you just need to follow the following steps:
Log in and click on “Create Ad”
Customize the message or use a default Telegram template.
Complete all data such as title, copy, etc.
Set the CPM or (Cost per thousand). The minimum that can be entered per sponsored message is 2 euros.
Set the budget for the campaign. The message will be displayed until the budget is exhausted.
Advertising in Telegram ads: aspects to consider
The main new features using Telegram Ads funding include the following:
1.- Monetization
It has been determined that Telegram will keep all advertising profits made on the platform, but Telegram founder Pavel Duvov said they will share the benefits with the administrators of the channels where the ads are displayed. This is once the trial period has passed.
2.- It is administered by the same platform
It will be the same Telegram platform that will be used to manage, control, and modify everything related to the use of Telegram Ads in the future. This is progress as everything will be centralized in one place for the maintenance of these ads.
3.- Sponsored messages
The format that will be used to implement Telegram Ads is the sponsored message format. A maximum of 160 characters are allowed and will appear simultaneously on channels of more than 1000 people. The same message will be shown to the whole channel and will not be personalized.
4.- Non-intrusive advertising: use Telegram Ads
Telegram wanted it that way from the beginning. Telegram Ads is not intrusive at all. The ads will appear in the form of a message on public channels. From the app they report that Telegram Ads will not appear in personal chats or personal groups.
