There is no doubt that social networks have become brands’ best allies, as in the case of LinkedIn Pulse. A new alternative offered by this professional platform so that users have the opportunity to continue building closer relationships.

In the business world, this social network is widely used, as it is possible to find valuable profiles. It is not intended for a specific industry, there is quality content for every niche market, which is why it is a great opportunity for businesses.

So if you use this digital platform or are interested in getting started with it, you need to know everything LinkedIn Pulse offers. The idea is that you can create a much more robust inbound marketing strategy based on this new offering.

Learn more about LinkedIn Pulse
Surely you have already heard about LinkedIn Pulse, it is a new feature that allows users of this social network to write their own articles. As well as being able to share the result with your contacts and also with the entire community.

This new proposal is very interesting, as people will have the opportunity to demonstrate their professional knowledge. Not only that, but it is also great for getting important insights for others. It should be noted that companies can use it, this can help them establish authority.

For example, if you post good content on LinkedIn Press about the company’s business area, it will help you reinforce the image of professionalism and mastery of the subject matter. This will attract users and make them want to learn more about your company and what you post.

Keep in mind that this new LinkedIn feature functions as a tool for applying content marketing strategies. It is also called inbound marketing in this social network, so it can end up being the best ally in your strategy.

Why use LinkedIn Pulse?

It is always important that you are clear about what a new tool can offer you, know it thoroughly before you use it. Because this will help you know what you will find along the way and what it can contribute to your marketing strategies:

It will help you increase your reputation on LinkedIn, because by publishing your articles you will be working with differential, high-value action. Long content allows you to amply demonstrate your knowledge, which makes your industry see your potential.
By having a good reputation you become a reference in your industry and this in turn will grow sales.
It generates more visibility for your article, which is why the social network decided to give Pulse a special section to highlight them.
Ideal for improving your social sales index: this index takes care of your positive results on the platform. It is one of the most important metrics of this social network, so it is necessary to make it high.
It will help you rank well in Google. Therefore, articles posted on Pulse are a solid starting point to rank well in SERPs.

Use LinkedIn Pulse in your inbound marketing strategy

LinkedIn Pulse is undoubtedly ideal for those seeking a position in the professional marketplace. It is a way to demonstrate your potential to potential stakeholders through quality content. It also works for companies, but there is no dedicated version for them.

In that case, what you should do is to position your company’s employees as representatives within LinkedIn. They will be in charge of making publications on behalf of the company, that is, they will be the official spokespersons. So they must have certain characteristics such as:

They must be prominent employees within your company. For example, a post written by the sales manager may have a greater impact than an article published by a sales assistant.
The person you choose must have a high degree of involvement with your business. Remember that they will be working with content that represents the brand within their personal social network profile.
The employee’s profile should be easy to associate with the company itself, so it should always be up-to-date.
It is essential that in the “Experience” section, company name, position, date of entry. In addition to the position, job description and at least one link leading to your company’s website.
The keys to success on LinkedIn Pulse
You already know the essentials of LinkedIn Pulse, whether you are a professional user or want to use it as a business. But it is also important that you know some techniques you can apply to be successful using this new feature:

1.- Define your content

The first thing you need to do is to define what content you will publish. Make sure there is consistency between the articles you post on this social network and your marketing strategy. This means that the content on LinkedIn and the content on your Web site or blog must be consistent.

You should also know that it cannot be a copy of the content posted on your blog. Keep in mind that this can negatively affect your page’s search engine rankings-remember that this is one of the principles of SEO.

If you want to publish the same content on both channels, what you can do is work on the same topics in both, but with different perspectives. Just keep in mind that on LinkedIn it will be shorter, while on the blog it will allow a deeper dive.

2.- Create an editorial calendar
It’s important that you get organized; it’s not just a matter of defining the guidelines you will post on LinkedIn, but creating an editorial calendar. But keep in mind that this also requires you to be aligned with the editorial calendar of your blog and other social networks.

This will give you the opportunity to present interesting and valuable content to different audiences. Most importantly, it can be disseminated through various channels.

3.- Work with a structure that makes an impact
Think about the structure that best suits your needs; remember that each space is managed differently. In the case of LinkedIn Pulse, high-performing long-form content has been shown to use the words: who, what, when, where and how in headlines.

It should be noted that the list format also shows excellent results. In addition, you can also work with trends in your industry, as they have also found that they work well. This is because users are interested in learning more about the industries.

4.- Use an interesting title

The title is the first thing readers will see, so you need to write one that grabs their attention. It should be able to reflect the topic you are about to discuss so that users are encouraged to read the article. Consider that the optimal length for LinkedIn post titles is 80-120 characters.

If you want to make sure your headlines are really effective, you can test them in CoSchedule. Another option is the Advanced Marketing Institute’s Headline Analyzer; both tools are completely free.

5.- Write extended publications
Users who consume content on this platform are usually professionals. Therefore, they are looking for much more in-depth articles, as currently the most read, linked and shared blog posts are the longest.

Today, articles can contain 1,600 words, but LinkedIn posts need to be even longer. Keep in mind that those that receive the most views, likes, comments and shares average between 2,000 and 2,500 words.

6.- Create content that is easy to read
Since this is more extensive content, it is essential to make it pleasing to the eye. Think readers scan it in advance, so you should focus on making it easy to read. To do this, you can apply bulleted lists and shorter paragraphs.

You should also use subtitles that give a proper preview for the paragraphs that follow them. In this case it works the same way as for headings-the shorter and clearer they are, the more successful they will be.

7.- Add images that encourage participation.

Not everything is pure text, remember that today’s consumer opts for more visual content. This is why it is so important to add images, as they are able to capture attention and generate more shares, likes and views on LinkedIn.

We recommend that you use a new image every three to five paragraphs. Remember that these are much longer articles and this visual element helps to lighten the reading, as it makes a very aesthetic cut in the text.

All in all, Linkedin Pulse is just one of the digital channels that supports your Inbound Marketing efforts. Not sure where to start? At Antevenio, we help you create an Inbound Marketing strategy that turns your potential customers into enthusiastic promoters of your products.

The post Learn how LinkedIn Pulse helps you with your inbound marketing strategy appeared first on Noodrestans.com.

If you have a restaurant business, it is important to know very well what inbound marketing for the restaurant industry is that will increase sales. Inbound marketing for the restaurant industry is critical to achieving all the goals outlined in a brand’s marketing plan.

This plays a key role because it is what will allow potential customers to approach the products and services being offered. The world of catering is very broad, and being able to reach potential customers in the best way possible is crucial.

Knowing inbound marketing for the restaurant industry will make it easier to penetrate the market with a clear and concise message with a specific offer. In fact, companies that use this strategy produce better results than those that do not.

Inbound marketing for the restaurant industry: important data

Inbound marketing for the restaurant industry is the entire methodology behind digital marketing and advertising strategies. The goal is to be able to establish smooth and quality communication with the end user.

Within the restaurant industry, Inbound Marketing plays a central role in promoting valuable content to customers. It also serves to provide personalized offers within the buying process.

It is through inbound marketing for the restaurant industry that new leads will be generated with useful and relevant content. This will serve to attract customers who can find the brand through different platforms that can be search engines, blogs, and social networks.

Facts about inbound marketing and added value for brands
There are many experts on inbound marketing for the restaurant industry who are betting on this strategy as a means to acquire customers. Some data support this such as the following:

40% of marketers say inbound marketing generates significant ROI.
Inbound marketing can be up to 11 times more effective than other strategies such as outbound.
It generates up to 4 times more customers than traditional marketing.
Nearly 92% of customers prefer truly authentic brands in their social media posts.
Inbound marketing for the restaurant industry has an added value not to be overlooked, such as being a fairly stable strategy. Customers also prefer it to other strategies because it offers long-term value and is an authentic method of communicating products and services.

Inbound Marketing Strategies for the Restaurant Industry.
It has been proven that good Digital Marketing for the restaurant industry can greatly help the industry to revive the entire business. The passage of the coronavirus pandemic has led brands and customers to migrate to digital spaces. It is there that inbound marketing for the restaurant industry prevails the most.

1.- Improve the website

It should be kept in mind that customers will no longer just visit a physical space in business premises. It is proven that people before going to a place to eat prefer to get to know it through social networks or the Internet. The showcase of a business is its website. It is the place where it will make itself known and therefore must be of quality and interesting.

Consumers today connect first with digital spaces before they connect with a physical space. Many judge and analyze a company’s trust and credibility through its web portal. If a website leaves something to be desired, the chances of it being visited decrease as a business.

A website must be of quality and have content that meets the needs of customers. Potential customers must have a website that is fast, easy to use, and intuitive. Likewise, a website must be optimized for mobile devices, which are the most used by customers.

2.- Focus on local SEO: inbound marketing for the restaurant industry.
One of the most important steps in inbound marketing for the restaurant industry is to perfect optimization in different search engines. SEO is all about attracting quality traffic to the brand. For example, when someone types “paella restaurants” into the search engine, it is based on SEO and ranking where the restaurant will be found.

So you have to try to turn SEO into local access point. There are several actions you can take to increase SEO:

Make sure your business website contains keywords for local use.
Create a blog with unique and interesting content so that customers or potential customers will take notice.
Use quality images along with videos. The better the resolution, the better the ranking.
Create a Google My Business account.
Leave the contact address of social networks, web pages and the physical address of the venue in digital media.

3.- Get followers on social networks.

Using a Web site is ideal for getting potential customers, but the reality is that most people are on social media.

Having an inbound marketing strategy for the restaurant industry without the use of social media is simply unacceptable if getting customers is the goal. One of the advantages is that social media provides networking opportunities. Another plus is that you have more options for organic and paid advertising campaigns.

Examples are the contests you can hold on social networks for free invitations, dinners for two, etc. All of these no-cost benefits easily allow you to quickly increase the number of followers. The key is to encourage people to participate.

4.- Influencer Marketing

If what you are looking for is to have a very large number of people on social networks or if you want to spread the message of your product or services, Influencer Marketing is a good alternative. Inbound marketing for the restaurant industry can take advantage of these social media stars.

Influencers are those people who have achieved a certain acceptance among a very large audience of people in digital media. They are also those who have very important credibility, many may have thousands or millions of followers.

5.- Email Marketing: inbound marketing for the restaurant industry.

For inbound marketing for the restaurant industry, email marketing is a very effective way to communicate with customers. The most important thing is to have a very well-oiled database to send bulk emails to. Customer data can be received through landing pages or by providing them with valuable content in exchange for their data.

Once the person has signed up through these methods, valuable information about the company such as products, promotions, discounts, rewards, and offers can be sent from time to time. Emails should be of high quality and contain an appropriate message that can capture the attention of interested people.

This method is very effective for people who have already visited the restaurant and know or know the business.

6.- Online opinions

At this point, reviews are a very important factor that can change many people’s minds about whether or not to attend a dining venue. Inbound marketing for the restaurant industry works a lot with customer reviews.

7.- Alliances with local businesses
Alliances that can be made on the fly play a central role in this strategy. Building relationships with related companies is very important. You can post on blogs as a guest, which can be effective in getting new customers. It can be associated with other food, hotel or tourism businesses that in turn promote the service and product offered.

8.- Enhancing sentiment: inbound marketing for the restaurant industry

Many of a company’s customers say they act more on the emotional side than the rational side. Therefore, have a central role in having inbound marketing strategies for emotional catering. In this way, you preempt feelings that will affect a sale one way or another.

9.- Control of metrics

Analyzing the results of various strategies is important to determine which ones work and which do not. Having control will allow you to know how to act at the right time. There are several programs to learn about the development of the KPIs of an inbound marketing strategy such as Google Analytics.

If you want to apply an Inbound Marketing strategy for your restaurant business, don’t worry. At Antevenio we are specialists in creating Inbound Marketing strategies with which to identify and connect with users to convert them into customers of your brand. Attract, convert, care and delight your customers.

The post Inbound marketing strategies for the restaurant industry to look out for appeared first on Noodrestans.com.

If you want to focus on attracting and retaining great customers, you need to launch an ABM strategy. Keep in mind that this method is particularly used by B2B companies, because it integrates both inbound marketing and content techniques.

Its purpose is to attract qualified, high-quality leads, as well as to position you as an expert in the field. Currently, all of these processes are done digitally or indirectly, which has forced sales and marketing teams to be increasingly aligned with a unified strategy.

That being said, many companies have decided to approach their marketing efforts through an ABM strategy because it gives them the ability to select a set of target accounts. And in this way, they can proceed to customize marketing campaigns to attract the attention of specific customers and close meetings with them.

Benefits of launching an ABM strategy

You need to follow some tips that will guide you when you start an ABM strategy. But first it is very important that you know what the positive aspects are, that is, those that will benefit your company:

• It gives you the ability to communicate with your contacts in a much faster and immediate way, this will help you generate a close relationship between the customer and the brand.
• It provides more opportunities to talk to the right profile, which allows you to spend less because you segment sooner. It means there is research and study of the profile before communication, so you can send a more assertive message.
• You get potential customers who are more willing to listen to your proposal, because the message is more personalized and of interest to the target audience.
• You can build a better relationship with potential customers because of the valuable content you share. Which in turn helps you gain not only authority as a company, but also trust.
• Launching an ABM strategy gives you the opportunity to maximize your company’s relevance among valuable accounts.
• You have the opportunity to measure return on investment (ROI) more quickly and efficiently. And this benefits you greatly because it allows you to confirm whether the accounts you have invested in are the right ones to grow your business.

Keys needed to launch an ABM strategy
As you can see, there are many benefits your business can gain if you implement it. This is why it is so important to know some recommended techniques to launch an ABM strategy properly and, most importantly, effectively:

1.- Plan a session to identify profiles of interest.

You need to start by organizing an initial session to help you identify the accounts you really want to make an impact on. This is where you should ask yourself what your goal is, what kind of profiles you want to contact, the industry of the company and its size. As well as determine the profiles you are interested in as administrators, managers, among others.

To do this, you need to select one or a maximum of two people from each company. You just need to make sure that they have a high position, interest and decision. This way you can focus your communication on the most relevant profiles for your company. And so you also avoid sending multiple messages to the same company.

2.- Define the channel for talking to contacts.
An important factor when launching an ABM strategy is the channel or tool you will use to make contact with profiles. It is best to choose one that is simple and gives you the ability to search and send messages easily.

LinkedIn Sales Navigator is one of the best alternatives; keep in mind that this is the ultimate professional social network. But if you need to make sure this is the right tool, knowing its benefits can help you gain clarity:

• It offers the ability to use very specific filters to select contacts.
• It helps you directly contact the accounts that pique your interest.
• It is one of the cheapest tools, compared to others.
• It has an option to trigger alerts when a profile changes location or when the company takes on a high-value profile.

You will be able to view analytics and rates of return.
Keep in mind that Sales Navigator was designed with B2B companies in mind. And without fail, collaborate with your marketing and sales team with the goal of reaching high-value accounts.

3.- Send friend requests to profiles of interest.

Before you establish the first communication with the potential client, we recommend that you send them a friend request. This is because those who accept it are more likely to respond to your message. In this way, you ensure a closer and more natural relationship with the potential client and you will not seem like a business contact.

Note that doing this procedure also saves you credits to invest in contacting profiles that are not friends but are critical to your ABM strategy. Of course, before sending the request, confirm that your LinkedIn profile has the “public” option turned on.

4.- Design attractive message templates.
A good alternative to simplify your work is to use message templates, but make sure they are very short and concise. Why is this? Because users today have very little time and expect to see shorter communications.

This will help you simplify the process and improve your ability to contact more profiles in less time. You need to consider that once you accept a friend request, you will already have content to send them. This way you will stay in their minds so that they will not forget who you are and why they accepted your request.

Avoid sending the same template to multiple people from the same company, we recommend sending a maximum of 3 paragraphs with an attractive offer. You can offer an audit, a free demo, a business diagnosis, a free course or registration. Also exclusive content, custom studies and much more.

5.- Use an authoritative profile
Do you want them to really take your message into account? Then it is essential that you work with an authoritative profile to contact the profiles you are interested in. This is because the message takes on a more powerful tone when sent by a senior person in the company.

It makes the user receiving the message feel important and recognized by your company. Most importantly, it grows your company as an expert entity and generates more trust.

6.- Work with valuable content
Another factor that influences the launch of an ABM strategy is valuable content. This aspect can help you attract potential customers faster. For example, you can work with an e-book or downloadable material. Ideally, you should send the material with the message you will use to make contact.

This is usually valuable content that will pique the interest of those you are contacting. You need to make sure it is exclusive material that you cannot find elsewhere. Keep in mind that this is what really gives you that added value that is so appealing.

Focus your attention and effort on unique content that has the ability to solve the user’s problems, i.e., their needs and concerns. A key attach content and not just links.

The post 8 tips to keep in mind to successfully launch your ABM strategy appeared first on Noodrestans.com.

Understanding the personality of your target customer is key to posting as many successful campaigns as possible. This will give you the ability to reach your audience more efficiently and accurately and will encourage the customer since you are offering them what they are looking for.

Passive connection with your audience is very beneficial, since it is not just based on commercial purposes. And this is exactly what you need to achieve with your Inbound Marketing strategy for 2022. It’s all about focusing on the customer and not advertising bombardment.

Inbound marketing tactics for 2022

That said, you should consider that the beginning of a new year brings with it new trends to apply in your strategies. This is why it is so important that you know the Inbound Marketing techniques for 2022 that will help you achieve all your goals:

1.- Short videos will be the new commercials

Short-form video is not new, since 2020 with the growth of TikTok, other social networks such as Instagram and YouTube have joined this dynamic. And that is why in 2021 more and more companies and brands are using it to work on their content strategy.

That’s why by 2022 video marketing will continue to be a good Inbound Marketing strategy for your business. But you should keep in mind that there are three main sites you should focus on: TikTok, Instagram reels, and YouTube clips.

Today’s consumers are more inclined to content in video format, and even more so if it is short. You just need to know how to produce them so you can get a good return on investment (ROI).

2.- Influencer marketing through social networks continues to expand

If anything has been proven, it is that social media marketing through influencers has been successful in increasing the reach and visibility of campaigns. And this also translates into increased ROI, especially for B2C companies.

So interactive content created by influencers is a great Inbound Marketing technique for 2022. Think of your brand awareness through the video format as a solid way to reach your audience. Therefore, you should incorporate influencers that fit your business into your video marketing strategy.

When working with marketing campaigns you can spend a lot of money to better identify and target your audience to generate relevant traffic. However, when you work with influencers it is easier because they produce organic traffic. You just need to focus on finding the right influencer.

Keep in mind that consumer behavior in RR.SS is not the same as on a search engine results page. Because social networks focus on interactive content through engagement, that is, they rely on likes, shares, comments and followers. They show whether the customer really has interaction with the brand.

3.- Podcasts and audio will be improved

It is true that content in video format is currently highly consumed, but audio is also catching on. Through popular podcasts, talk shows, and even audiobooks. They are also a good way to create inbound traffic.

Think of it this way, traditional advertising is based on this format, where radio ads were widely used to increase awareness. And today this can be achieved through a very similar digital-only format, podcasts. They are ideal for companies that want to educate consumers.

Statistics show the effectiveness of this content. According to Statista, in 2021, 78 percent (222 million) of Americans are familiar with the medium, which is 3 percent more than in 2020. In addition, studies indicate that 66% of people prefer podcasts to television and 58% to social.

They also reflect that 74% of people listen to podcasts to learn new things. So if you incorporate a learning phase into your marketing channeling with the goal of engaging customers and helping them learn more, this audio format is a great option.

4.- Increase social shares based on your audience

People today want brands that are more engaged in social issues. So your Inbound Marketing strategy for 2022 should focus on this type of action and corporate responsibility.

So if your brand is contributing to an environmental or social cause to improve the world, your content should demonstrate that. You can use storytelling through video marketing it is good for people to know who is behind this action.

What you should keep in mind is that social action is a team effort that goes beyond your marketing department. Therefore, it is good that you collaborate with other people, whether they may belong to your industry or not. What really matters is that they have the same approach to a given issue.

Your content should be able to show how your products or services can provide a solution to the problem. Of course, you must keep your marketing materials separate from your social media campaign.

5.- Content will continue to dominate

Of course, year after year you have heard the popular phrase that “content is king,” because in 2022 you will continue to hear it. Without it, marketing strategies won’t have much to offer users. Consider that Inbound Marketing through interactive content is usually less expensive than other means and is more profitable.

The use of artificial intelligence to identify relevant search queries aimed at generating leads is also a great help. Which makes Inbound Marketing through content creation even more effective.

On the other hand, social media posts help significantly increase reach and engagement with new content. Best of all, users have the opportunity to interact with your brand and share their preferences more easily.

You’re probably wondering what type of content is most effective to incorporate into your Inbound Marketing by 2022. You can use blog posts, preferably short articles, newsletters, videos, virtual events, case studies, infographics. As well as ebooks, podcasts, long-form texts, research reports.

6.- New jobs will adapt to marketing trends

Everything evolves over the years and more in this digital age. So in your Inbound Marketing strategy for 2022 you should consider the increase in skilled jobs. This will go hand in hand with machine learning and customer growth.

What are these digital marketing-related jobs you should take? Here are the main ones:

• Listening manager: oversees communication with customers on all channels, particularly social media. The reports generated reveal the effectiveness of the company’s marketing campaign.
• SEO specialist-Someone who is dedicated to search engine optimization. A specialist in this area is increasingly needed because of the growing competition to rank Google search results.
• UX Designer-The user experience is part of one of the biggest trends in digital marketing. And if you have a professional who is dedicated to captivating customers in every interaction with your company, you will be successful.

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