Do you want to attract consumers to your brand? Then you need to know the best Inbound Marketing techniques for 2022. Keep in mind that this strategy is based primarily on customer relationship and not on ads and interruptions.
Understanding the personality of your target customer is key to posting as many successful campaigns as possible. This will give you the ability to reach your audience more efficiently and accurately and will encourage the customer since you are offering them what they are looking for.
Passive connection with your audience is very beneficial, since it is not just based on commercial purposes. And this is exactly what you need to achieve with your Inbound Marketing strategy for 2022. It’s all about focusing on the customer and not advertising bombardment.
Inbound marketing tactics for 2022
That said, you should consider that the beginning of a new year brings with it new trends to apply in your strategies. This is why it is so important that you know the Inbound Marketing techniques for 2022 that will help you achieve all your goals:
1.- Short videos will be the new commercials
Short-form video is not new, since 2020 with the growth of TikTok, other social networks such as Instagram and YouTube have joined this dynamic. And that is why in 2021 more and more companies and brands are using it to work on their content strategy.
That’s why by 2022 video marketing will continue to be a good Inbound Marketing strategy for your business. But you should keep in mind that there are three main sites you should focus on: TikTok, Instagram reels, and YouTube clips.
Today’s consumers are more inclined to content in video format, and even more so if it is short. You just need to know how to produce them so you can get a good return on investment (ROI).
2.- Influencer marketing through social networks continues to expand
If anything has been proven, it is that social media marketing through influencers has been successful in increasing the reach and visibility of campaigns. And this also translates into increased ROI, especially for B2C companies.
So interactive content created by influencers is a great Inbound Marketing technique for 2022. Think of your brand awareness through the video format as a solid way to reach your audience. Therefore, you should incorporate influencers that fit your business into your video marketing strategy.
When working with marketing campaigns you can spend a lot of money to better identify and target your audience to generate relevant traffic. However, when you work with influencers it is easier because they produce organic traffic. You just need to focus on finding the right influencer.
Keep in mind that consumer behavior in RR.SS is not the same as on a search engine results page. Because social networks focus on interactive content through engagement, that is, they rely on likes, shares, comments and followers. They show whether the customer really has interaction with the brand.
3.- Podcasts and audio will be improved
It is true that content in video format is currently highly consumed, but audio is also catching on. Through popular podcasts, talk shows, and even audiobooks. They are also a good way to create inbound traffic.
Think of it this way, traditional advertising is based on this format, where radio ads were widely used to increase awareness. And today this can be achieved through a very similar digital-only format, podcasts. They are ideal for companies that want to educate consumers.
Statistics show the effectiveness of this content. According to Statista, in 2021, 78 percent (222 million) of Americans are familiar with the medium, which is 3 percent more than in 2020. In addition, studies indicate that 66% of people prefer podcasts to television and 58% to social.
They also reflect that 74% of people listen to podcasts to learn new things. So if you incorporate a learning phase into your marketing channeling with the goal of engaging customers and helping them learn more, this audio format is a great option.
4.- Increase social shares based on your audience
People today want brands that are more engaged in social issues. So your Inbound Marketing strategy for 2022 should focus on this type of action and corporate responsibility.
So if your brand is contributing to an environmental or social cause to improve the world, your content should demonstrate that. You can use storytelling through video marketing it is good for people to know who is behind this action.
What you should keep in mind is that social action is a team effort that goes beyond your marketing department. Therefore, it is good that you collaborate with other people, whether they may belong to your industry or not. What really matters is that they have the same approach to a given issue.
Your content should be able to show how your products or services can provide a solution to the problem. Of course, you must keep your marketing materials separate from your social media campaign.
5.- Content will continue to dominate
Of course, year after year you have heard the popular phrase that “content is king,” because in 2022 you will continue to hear it. Without it, marketing strategies won’t have much to offer users. Consider that Inbound Marketing through interactive content is usually less expensive than other means and is more profitable.
The use of artificial intelligence to identify relevant search queries aimed at generating leads is also a great help. Which makes Inbound Marketing through content creation even more effective.
On the other hand, social media posts help significantly increase reach and engagement with new content. Best of all, users have the opportunity to interact with your brand and share their preferences more easily.
You’re probably wondering what type of content is most effective to incorporate into your Inbound Marketing by 2022. You can use blog posts, preferably short articles, newsletters, videos, virtual events, case studies, infographics. As well as ebooks, podcasts, long-form texts, research reports.
6.- New jobs will adapt to marketing trends
Everything evolves over the years and more in this digital age. So in your Inbound Marketing strategy for 2022 you should consider the increase in skilled jobs. This will go hand in hand with machine learning and customer growth.
What are these digital marketing-related jobs you should take? Here are the main ones:
- Listening manager: oversees communication with customers on all channels, particularly social media. The reports generated reveal the effectiveness of the company’s marketing campaign.
- SEO specialist-Someone who is dedicated to search engine optimization. A specialist in this area is increasingly needed because of the growing competition to rank Google search results.
- UX Designer-The user experience is part of one of the biggest trends in digital marketing. And if you have a professional who is dedicated to captivating customers in every interaction with your company, you will be successful.
