Understanding Network Solutions’ Website Builder
Network Solutions’ Website Builder is a user-friendly platform designed to cater to users with varying levels of technical expertise. At its core, it provides a seamless and intuitive drag-and-drop interface, allowing users to build and customize their websites without the need for extensive coding knowledge. Before diving into the specifics, let’s explore the foundational aspects of this versatile website building tool.

Getting Started: Setting Up Your Account Sign up now and get a FREE domain!
The journey begins with the creation of your Network Solutions account. The platform ensures a smooth onboarding process, guiding you through the necessary steps to set up your account efficiently. From providing essential information to choosing a plan that aligns with your needs, this initial setup is the gateway to unlocking the full potential of Network Solutions’ Website Builder.

Choosing the Right Template
One of the standout features of Network Solutions’ Website Builder is its array of professionally designed templates. These templates span various industries and styles, offering users a starting point that resonates with their brand identity. In this section, we’ll delve into the importance of choosing the right template and how it sets the tone for your website.

Customization Made Easy
Network Solutions empowers users with extensive customization options, allowing you to transform a template into a unique representation of your brand. From adjusting colors and fonts to fine-tuning layout elements, this section will guide you through the process of making your website distinctly yours.

Adding Content
A website is only as good as its content. In this segment, we’ll explore how Network Solutions’ Website Builder facilitates the seamless integration of text, images, and multimedia elements. Learn how to craft compelling content that engages your audience and communicates your message effectively.

Optimizing for SEO
Visibility in search engine results is paramount for a successful online presence. Network Solutions’ Website Builder includes built-in SEO tools to enhance your website’s discoverability. This section will provide insights into optimizing your site for search engines, ensuring that your target audience can easily find you online.

Mobile Optimization
In an era dominated by mobile browsing, having a website that adapts seamlessly to different devices is crucial. Discover how Network Solutions’ Website Builder prioritizes mobile optimization and learn how to ensure your website looks and functions flawlessly across smartphones and tablets.

Integrating E-commerce Features
For those venturing into online business, Network Solutions’ Website Builder offers powerful e-commerce features. From setting up an online store to managing inventory, this section will guide you through the steps of incorporating e-commerce functionality into your website.

Testing and Previewing
Before unveiling your website to the world, thorough testing is essential. Network Solutions’ Website Builder provides tools for testing and previewing your site to ensure a smooth and error-free user experience. Learn how to identify and address potential issues before your website goes live.

Publishing Your Website
The culmination of your efforts is the moment when your website goes live. This section will walk you through the process of publishing your website, offering tips for a successful launch. From choosing a domain name to finalizing settings, you’ll be well-prepared to showcase your online presence to the world.

Building your online presence with Network Solutions’ Website Builder is a journey of empowerment. Whether you’re a seasoned professional or a novice, this comprehensive guide has equipped you with the knowledge to navigate the website-building process confidently. Your website is not just a collection of pages; it’s your digital storefront, your creative canvas, and the bridge that connects you with your audience.

As you embark on this online journey, remember that building a successful website is an ongoing process. Regular updates, fresh content, and responsiveness to user feedback will contribute to the sustained growth of your online presence. Network Solutions’ Website Builder serves as your reliable companion on this journey, providing the tools and support you need to thrive in the digital realm.

In a world where first impressions are often digital, your website is the key to making a lasting impact. Network Solutions’ Website Builder empowers you to build not just a website but a compelling online presence that resonates with your audience. Start your journey today, and let the world see the unique story you have to tell.

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Shopify: The All-in-One Solution

Start for free, then get your first 3 months for $1/mo.

Shopify is a leading e-commerce platform that offers an all-in-one solution for businesses looking to establish an online presence. Here are some of its key features:

Ease of Use: Shopify is known for its user-friendly interface. Setting up your store, managing products, and processing orders are made simple, even for those with little technical knowledge.

Hosted Solution: Shopify is a fully hosted platform, meaning you don’t need to worry about server maintenance, security updates, or backups. This can save you time and money.

Templates and Customization: Shopify provides a range of professionally designed templates, allowing you to customize your store’s appearance to suit your brand. You can also use HTML and CSS to further tailor your site.

App Store: Shopify boasts an extensive app store with thousands of apps to enhance the functionality of your store. Whether you need tools for marketing, SEO, or analytics, you’ll find them here.

Scalability: Shopify can accommodate businesses of all sizes, from small startups to large enterprises. As your business grows, Shopify can handle the increased traffic and sales.

Payment Processing: It offers its own payment gateway, Shopify Payments, which simplifies the payment process. However, you can also integrate with other payment providers.

Security: Security is a top priority for Shopify, and they provide SSL certificates and ensure PCI compliance, which is essential for handling sensitive customer data.

WooCommerce: The Versatile WordPress Plugin

WooCommerce, on the other hand, is a plugin for WordPress, the world’s most popular content management system. Here are some key features of WooCommerce:

Open-Source: WooCommerce is open-source software, which means it’s free to use. However, you’ll still need to pay for hosting, domain, and any premium extensions you might require.

Customization: Since WooCommerce runs on WordPress, you have complete control over your website’s design and functionality. There are thousands of themes and plugins available to tailor your site to your liking.

Scalability: WooCommerce is flexible and can accommodate various business sizes. You can start small and expand your store as needed.

SEO-Friendly: WordPress, along with WooCommerce, offers excellent SEO capabilities, helping your store rank higher in search engine results.

Community and Support: Being a part of the WordPress ecosystem means you have access to a vast community of users and developers who can provide support, tutorials, and solutions to common issues.

Payment Options: WooCommerce supports a wide range of payment gateways, giving you the flexibility to choose the one that suits your business best.

Complex Inventory Management: For businesses with complex inventory management needs, WooCommerce offers robust tools for handling products, variations, and stock management.

Comparing the Two

Cost: WooCommerce has an advantage in terms of cost since the base plugin is free. However, you’ll need to budget for hosting, domain registration, and any premium extensions you require. Shopify, while not free, includes hosting, security, and updates in its subscription plans.

Customization: WooCommerce offers unparalleled flexibility when it comes to customization, thanks to the vast library of WordPress themes and plugins. Shopify, while customizable, may have limitations compared to WooCommerce’s open ecosystem.

Ease of Use: Shopify wins the ease-of-use battle, as it’s designed for users with varying levels of technical expertise. WooCommerce, while user-friendly, may require a steeper learning curve, especially if you’re new to WordPress.

Scalability: Both platforms are scalable, but Shopify may be better suited for larger enterprises due to its all-in-one nature and robust infrastructure. WooCommerce is ideal for smaller to mid-sized businesses looking for versatility.

Payment Processing: Shopify streamlines payment processing with Shopify Payments, while WooCommerce offers more payment gateway options. Your choice may depend on your preferred payment methods and fees.

Conclusion

Choosing between Shopify and WooCommerce ultimately comes down to your specific business needs and goals. If you want a user-friendly, all-in-one solution with less technical overhead, Shopify might be the right choice. On the other hand, if you value flexibility, customization, and cost-effectiveness, WooCommerce, with its WordPress integration, may be the better option.

Remember that neither platform is objectively better than the other; they simply cater to different preferences and requirements. Consider your budget, technical skills, scalability, and customization needs when making your decision. Ultimately, a successful online store depends not only on the platform you choose but also on your dedication to creating a compelling online shopping experience for your customers.

The post Shopify vs. WooCommerce: The Right E-commerce Platform appeared first on Noodrestans.com.

Step 1: Research and Choose the Right Website Builder

The first step in creating your small business website is to research and select a suitable website builder. In 2023, there will be numerous options available, so consider factors such as ease of use, template variety, customization options, pricing, and customer support. Popular website builders include Rentle Oy, Wix, Squarespace, WordPress, Shopify, and Weebly, among others.

I’m glad I found Rentle(Click here to Start for free!) to manage my business! Build my product catalog to match how my customers want to buy or rent and power it with an automated digital inventory.

Step 2: Sign Up and Select a Template

After choosing your website builder, sign up for an account. Most website builders offer both free and paid plans, each with varying features. Once registered, select a template that aligns with your business’s aesthetic and industry. A well-designed template will provide a solid foundation for your website’s layout and design.

Step 3: Customize Your Website

Personalization is key to making your website stand out. Customize your chosen template to match your brand identity. This includes adding your logo, brand colors, and relevant images. Pay attention to font styles and sizes to ensure readability.

Additionally, create essential pages for your small business website, such as:

a. Home Page: Introduce your business, showcase your unique selling points, and provide a clear call-to-action.

b. About Us: Share your company’s story, mission, and values to build a connection with your visitors.

c. Products/Services: Display your products or services with detailed descriptions, pricing, and high-quality images.

d. Contact Us: Provide contact information, including phone numbers, email addresses, and a physical address if applicable.

e. Testimonials: Showcase positive feedback from satisfied customers to build trust.

f. Blog (optional): Consider adding a blog to share industry insights, company updates, and helpful content with your audience.

Step 4: Optimize for Mobile Devices

In 2023, mobile responsiveness is crucial for any website. The majority of users access the internet through mobile devices, so ensure your website automatically adjusts to different screen sizes and maintains a seamless user experience across all devices.

Step 5: Focus on User Experience (UX)

A positive user experience is essential for retaining visitors and converting them into customers. Optimize your website’s navigation to be intuitive and straightforward. Ensure that information is easily accessible, and buttons and links are responsive.

Step 6: Add Important Features and Functionality

Depending on your business needs, consider adding specific features and functionality to enhance your website’s usability:

a. Contact Form: Create a user-friendly contact form to encourage visitor inquiries.

b. Social Media Integration: Include links to your social media profiles to foster engagement and broaden your online reach.

c. E-commerce Functionality: If you plan to sell products online, integrate an e-commerce platform into your website.

d. SSL Certificate: Ensure the security of your website and users’ data by adding an SSL certificate.

Step 7: SEO (Search Engine Optimization)

Incorporate SEO strategies to improve your website’s visibility on search engines like Google. Use relevant keywords in your content, titles, and meta tags. Regularly update your blog with informative content to attract organic traffic.

Step 8: Test Your Website

Before launching your small business website, thoroughly test it on various devices and browsers to ensure it functions correctly and looks appealing.

Step 9: Launch Your Website

Once you are satisfied with your website’s design and functionality, it’s time to publish it. Most website builders offer a one-click publishing option, making the process quick and easy.

Conclusion

In 2023, building a small business website using a website builder has become more accessible than ever. By following the steps outlined above, you can create an attractive, functional, and user-friendly website that will help your business thrive in the digital landscape. Remember to continuously update and improve your website as your business grows and evolves.

The post How To Make A Small Business Website using a Website Builder in 2023 appeared first on Noodrestans.com.

The process of creating a new website is much more automated than many people realize. What was once necessary to have your own website builder on call can now be accomplished by anyone online. Dozens of website builders offer the simplicity of drag-and-drop design – if you have a rough idea in your mind of what you would like your site to look like, you can make it happen. Even better, most websites are populated with excellent professionally designed templates to make your job even easier.

The hardest task becomes figuring out which site is best suited to your needs. A little planning goes a long way. What do you want your website to do for you? Are there any features that you know you absolutely must have? And in the future, are there things you’d like to expand on? Having just a basic outline of your needs makes choosing the best website builder much easier. Take a look at various types of websites with examples.

We have put together a list of the best website builders for you. Choose the website builder that best suits your style and requirements. You can compare website builders based on their features, pros and cons, and pricing plans. Just click on the name of the website builders listed below, to learn more.

#Jimdo

Custom website automatically created according to your needs

Fast, responsive drag-and-drop editor

Numerous editing options for e-commerce product pages

Jimdo is by far one of the easiest to use creators on this list. At first, Jimdo will ask you a few questions about the nature of your site, the type of content you need, and your design preferences. It will then automatically create two versions of your site for you to choose from.

The good news: The site he creates is elegant, fast, and responsive. The bad news: it comes at the expense of some customization. Instead of adding elements anywhere on the page, you add blocks from a list of 13 categories. You can still change the content of the blocks and the overall design to some extent, but it is definitely somewhat limited.

Another good news: the ready-made designs of blocks and pages are sleek, modern and attractive. If you need a great looking website with a simple and easy-to-use website builder, and if you don’t mind giving up some of your creative freedom, Jimdo may be the right choice for you.

#Squarespace – Best Website Builder for Personal Websites

Squarespace has built its reputation for clean and appealing design. Its models are modern and look sharp. It has a fresh look that comes from minimalist designs with lots of white space. Using Squarespace is a similar experience – it is well thought out and an easy website builder.

Squarespace is an excellent choice if you are looking for a website builder that can do it all. Squarespace can do blogging, podcasts, photo galleries, and e-commerce. While other sites may be great for one particular element, Squarespace is good at all of them. Many professional sites are mixtures of one thing or another, so this option can be vital if you’re looking to mix and match capabilities.

Pros and Cons

Pros

Simple pricing structure, no transaction fees and no future costs
Nice looking template designs
Themes look great on any screen
Great features for bloggers
Many customizable options for bloggers
Abundant and scalable e-commerce options
Enterprise-level infrastructure and security

Cons

Not as easy to use as some others, but very nice to give the customization possible
Limited payment gateways – currently only Stripe, Apple Pay, and Paypal can be accepted

No backup or restore functions
No application marketplace for external applications or automatic website integrations
Squarespace pricing
Squarespace has four pricing tiers, ranging from $12 to $40 if you pay a year upfront. All plans include custom domain names and the SEO features you’d expect, plus 24/7 customer support.

The personal plans are limited to only two employees, so they are uniquely suited to small businesses that don’t have a large team working on their site. Personal sites also lack the e-commerce interface, so they lack the marketing tools to speak of or the ability to accept payments from customers. For these options, the Business or Commerce plans would be desirable.

The highest level, the Advanced Commerce account, has the most robust set of cart features, including abandoned cart recovery, discounts, subscription billing, and built-in advanced shipping quotes.

Squarespace offers a 14-day free trial, so you can set up your site and then decide if you want to continue using their service. It’s a great way to get a feel for the interface and features.

#Web – Website builder with built-in tools

Web.com was one of the first website builders out there, and since they are still a 2022 website builder, they obviously know what they are doing. Their prices are great, but they are also fragmented. If you want a simple builder and don’t need all the tools, their plans start at just $1.95 per month. You can then add what you need to make your site work, whether it’s better marketing tools or eCommerce functionality.

Pros and Cons

Pros

Easy drag-and-drop builder that also allows for complete customization
Add unlimited pages to your website, plus photos, videos and social media buttons
All templates are 100 percent mobile-friendly
E-commerce options available for up to 50 products
Plans come with free domain name, business email, backup, SEO and security tools

Cons

Some limited features – blocking tools are missing, and e-commerce stores limited by the number of items
Difficult to switch to new providers in the future
Very affordable, but plans are divided by features, so you may end up paying more than others in the end
Web.com pricing
While many website builders charge for their platforms on a tiered plan scale, web.com’s pricing model is slightly different. You can get a barebones plan starting at $1.95 per month, but you only get access to their beautiful templates and drag-and-drop builder. WordPress sites start at $7.99 per month.

To access SEO tools and some other features that most small business owners will want, upgrade to the marketing plan for $2.95 per month. E-commerce stores will need the e-commerce plan, which starts at $3.95 per month.

The post Here are the best website builders appeared first on Noodrestans.com.

It is no secret that the eSports industry is expanding more and more, which is why you need eSports marketing strategies. The idea is that you are up-to-date with the trends present in this industry and can successfully apply them in your plan.

Over the past few years and especially during the period of confinement motivated by the pandemic, this sector has experienced a great increase. Consumers have found spaces for entertainment and distraction in video games.

For this reason, if you work in the gaming industry, it is very important to know the best eSports marketing strategies. Many brands have integrated the different techniques existing around e-sports into their designs to reach younger audiences.

Learn about some eSports marketing strategies
There are many successful examples of brands that have applied eSports marketing strategies. But before you get to know them, it is a good idea to know some of the techniques you can use to create your own strategy, and thus be able to reach your target audience:

A.- Select your audience

If you want to succeed in this world, the first thing you need to do is to know and understand the community that makes it up. This way, you will be able to design eSports marketing strategies focusing on the target audience. Keep in mind that eSports audiences can be classified into many different genres.

In fact, they are usually categorized by the type of games you like, among them are:

• Player versus player (PvP).
• First-person shooter (FPS).
• Real-time strategy (RTS).
• Multiplayer online battle arena (MOBA).
• Massively multiplayer online role-playing games (MMORPG).

By knowing who you are targeting, you have the ability to create content that is appropriate. It also helps you communicate with the eSports teams your target audience might be interested in. If they coincide with your goals, you can make a lasting and mutually satisfying partnership.

B.- Identify the appropriate channels
The next thing you need to do is look for where your audience spends most of their gaming time. Next, you will look for the most popular eSport teams that offer good sponsorship opportunities. It should be noted that gamers tend to be more on video game streaming platforms such as:

• Twitch.
• Hitbox.
• Azubu.
• YouTube Gaming.
• Bigo Live.
• Gosu Gamers.

C.- Choose the perfect game.

Another key step in eSports marketing strategies is to select the right game for your type of audience. It is important to know that there are currently more than 30 video games with professional tournaments. It should be noted that each of them has its own audience.

Nowadays, trends and the environment change very quickly as they advance as new titles are released. So you need to thoroughly analyze the audiences of different tournaments and determine which ones best suit your ideal audience.

D.- Work with content marketing
Content is the king of any strategy, and in the case of eSports, it is no exception. Therefore, you need to include a good content marketing plan as it can help you get your brand known in the gaming industry. Blogging is a good idea because you can post valuable information about video games and this can help you gain a loyal following.

You can also get your influential partners in this industry to create exclusive content for your site and promote it through their channels. You can leverage social media and in-stream ads to publicize your posts. Don’t forget that you should always include a compelling call to action at the end of each post.

As long as your content is up-to-date and of high quality, there is a great chance that it will go viral in gaming communities. You can also take advantage of video content dedicated to eSports, the important thing is that everything you share brings real value to your audience.

F.- Apply collaborations with influencers.

Leveraging the influence of certain people on digital platforms is one of the foolproof eSports marketing strategies. In this area, the possibilities may be more interesting, since these celebrities are experts at enhancing their digital image.

But it is essential that you distinguish between two types of potential influencers: streamers and professional gamers. The most followed accounts in eSports are not those of professional players, but those of streamers. The latter broadcast and comment on their games through channels such as Twitch and YouTube.

G.- Sponsoring events and teams
You need to think about using event and team sponsorship in your strategy. In the first case, it is essential to consider the following factors that will determine its effectiveness:

• Visibility: it is important that before signing a sports sponsorship, agreements to ensure brand/product visibility are clear.
• Engagement: you need to explore opportunities for interaction, because this is what will allow you to increase brand memory in the minds of your audience.
• Price: while sponsorships help cover costs, eSport organizations will be open to long-term relationships.
• Segmentation: although most eSport audiences are young and tech-savvy, you have to study and segment the audience according to each video game.

When it comes to sponsoring an eSport team through an agency or even starting a team from scratch. You should also rely on visibility but it will be associated with the team’s results. So it is important that you know the industry well to choose the players with the most potential.

H.- Organize events through your team
Working on organizing events can also give your brand more visibility and recognition. In fact, you can visit nearby pubs and gaming venues to find companies that might be interested in being a co-sponsor. You have the opportunity to start developing these events on Twitch through your team:

• Mini tournaments: here you can manage your team, promoting the activity on your social channels. You can organize a prize so that more people can see the tournament.
• Multicast events: by collaborating and interacting your team will gain more viewers.
• Podcast / Webinar – You have the opportunity to host a weekly or biweekly show. Invite your team members to share trade secrets and sports tips with viewers.
• Team meetings: a space to exchange ideas to improve your broadcast. You can create a Discord server to better connect with your team, and users will be able to post questions and exchange notes using the dedicated server.

Examples of eSports marketing strategies.
Since you know the key techniques for creating your plan, it is time for you to see examples of the best eSports marketing strategies. The idea is that they can serve as inspiration and incorporate them so you can be more successful:

1.- Influencer marketing – Ninja and Drake

A good example of influencer marketing is that of Ninja, the biggest YouTube streamer with 19 million and 14 million followers on Twitch. This eSports influencer has played Fortnite with the famous rapper Drake.

Fans of these live broadcasts love these kinds of collaborations. Also, you can unite two types of audiences on the same channel, the streamer and the singer. What can generate greater reach and visibility for your brand.

2.- Association with influencers – Shroud with JINX

Outside the gaming arena, you can also play with the influence of streamers. You just need to find one that has the same audience as yours and is active on the platforms of your choice. A good example is Shroud’s association with the clothing brand JINX.

3.- Create fantastic tournaments – Rocket League

Another of the eSports marketing strategies that adds to this list is the creation of large tournaments. A good example is PepsiCo subsidiary Brisk, 7-Eleven and Twitch, which organized an off-season sports tournament for the game Rocket League.

What are they good for? They help create a highly competitive atmosphere for all the popular eSport teams. It also offers a greater opportunity to be recognized by major sponsors as well.

4.- Start an eSports team – Gen.G

As you know, eSports teams can be another good option, and, for example, the Twitch platform can have any number of members. And the best thing is that even if you are a small brand you can form your own eSports team.

There are many eSports marketing strategies that you can apply and not only can you leverage good techniques. You also have successful examples that can be a good push to develop your plan within this industry.

If you are looking for a specialized agency to help you throughout the process, at Antevenio we are specialists in creating strategies in Esports and Gaming through which you can generate experiences that will help you connect with younger audiences.

The post Marketing strategies for eSports: 4 successful examples appeared first on Noodrestans.com.

The end of 2021 is just a short time away, so from now on you should know which marketing events in 2022 you should not miss. Every year there are several meetings where specialists in this field can share knowledge and acquire new techniques.

Conferences and exhibitions are the stars, and it is there that you can learn about the trends that will prevail next year. The number of people who can attend will probably be smaller than in previous years, since new measures were taken after the arrival of the pandemic.

Despite the fact that in the past two years these meetings have had to adapt to the “new normal,” there is no reason to stop having them. Thanks to the Internet, virtual events have taken place, and the future is increasingly immersed in the use of technology.

If you are interested in finding out what the major marketing events will be in 2022 and how they will take place here is all this information. In addition, you can arrange to attend the most relevant to your business.

Find out the top marketing events in 2022
Organize your calendar now so that you can attend the different marketing events in 2022. Keep in mind that the information and knowledge you will gain will be of great help in developing your strategies during the 12 months ahead:

1.- DigiMarCon Global

To start with, on the list of marketing events in 2022 is DigiMarCon. It is the largest advertising, media and digital marketing conference and exhibition series in the world. It has face-to-face meetings in 40 cities in 18 countries per year, as well as an international cruise and hundreds of virtual events.

You will enjoy an intimate and safe meeting with leaders and marketing professionals in a clean and sanitized environment. It offers an opportunity to hear from speakers who specialize in digital marketing, media and advertising.

In addition, it is a great event to gain insight into emerging strategies, the latest innovative technologies. You can also take a look at best practices for taking your company to the next level and network with opinion leaders who enable you to build your professional network.

These events will take place between March and November 2022, remember there are more than 40 cities in 18 countries participating. Note that in each location the conferences have the same duration, which translates into two consecutive days.

2.- DigiMarCon At Home

There is also DigiMarCon At Home, which provides an opportunity for those who cannot attend a local conference in person. This online option is a great way to fully experience the conference program on the Internet.

Topics such as digital strategy, programmatic advertising, web experience management, usability/design, mobile marketing, and retargeting will be discussed. As well as customer engagement, user acquisition, social media marketing, targeting and optimization, and video marketing.

Topics such as data science and big data, web analytics and A/B testing, email marketing, content marketing will also be aprofounded. As well as search engines and conversion rate optimization, geographic targeting, marketing automation, UX/UI and more.

Like the in-person events, this online event will also last 2 days where you will learn digital marketing best practices, latest trends, practical solutions, strategy and networks. A waste-free virtual event that will help you structure your strategy.

3.- DigiMarCon Cruise

Gaining new marketing-related knowledge and relaxing at the same time is possible thanks to the DigiMarCon Cruise. This is the conference for digital marketing, media and advertising, but at sea. A more relaxed way of working, where you will not only learn, but also have fun.

This meeting is part of the marketing events in 2022 and will take place aboard a Royal Caribbean ship. It will depart from the United States and sail to ports in the Caribbean and vice versa. Taking place between March 31 and April 3, it will be several days of learning and relaxation.

4.- International Association of Digital Marketing Professionals (IADMP).
Another one of the 2022 marketing events you can attend is the International Association of Digital Marketing Professionals (IADMP). It is the largest advertising, media and digital marketing community in the world.

This meeting, organized by IADMP and held annually, includes the Global DigiMarCon exhibition and conference series. As well as the annual networking cruise and awards gala for excellence in this association. Undoubtedly, it represents another opportunity to gain more knowledge about marketing and its new trends.

5.- TECHSPO Technogoly Expo

Another option TECHSPO Technogoly Expo. This is a series of global technology exhibitions where business, technology and innovation meet. This event takes place in 21 cities in 10 countries and also has an international cruise. It is two days of learning at each planned location.

TECHSPO brings together some of the best developers, brands, marketers and technology providers. As well as designers, innovators and evangelists who wish to set the pace in this universe so advanced in technology.

Exhibitors will be tasked with showcasing the next generation of advances in technology and innovation, such as: Internet, Mobile, AdTech, MarTech and SaaS technologies. Without a doubt, it is an event that will surprise, educate and inspire you on this evolving topic and help you grow your business.

6.- Gartner / Xpo Marketing Symposium.
Although there is not much information yet, the Gartner Marketing Symposium/Xpo is part of the 2022 marketing events. Nevertheless, the dates on which it will take place have already been set, specifically May 23-25 next year.

It is ranked as the world’s most important gathering of marketing managers and executives. They typically cover topics such as marketing leadership for brand representatives, heads of the marketing function and leadership team members.

They also talk about marketing innovation to evolve brand strategy and value proposition in a constantly changing world. They will also address the field of strategic consulting where you can learn about the latest strategic trends in marketing, the latest technologies, and more.

7.- B2B Marketing Ignite London

Among the marketing events in 2022 is B2B Marketing Ignite London, sponsored by Selbey Anderson. It will enable you to keep abreast of the demands of change. It will help you make your marketing the powerful business engine.

Ignite shows you how to leave behind outdated processes and plans, thanks to speakers who are forward thinking to bring you the competitive difference. It will feature more than 80 big thinkers, award-winning experts and more than 1,500 of their peers.

An event that will undoubtedly bring together a wealth of opinions, talent and best practices. So if you are developing in the world of B2B Marketing, you can’t miss this meeting. Just think that many competitors will be going and you need to live up to their strategies for the year 2022.

8.- INBOUND 2022

Also not to be missed is the INBOUND 2022 event, although there is no information yet on when it will take place, you can start preparing. On the official page they provide a space where you can share your practical knowledge with tens of thousands of global participants.

What they are trying to do is collaborate with experts in marketing, sales, customer success, revenue operations, and more. The invitation is to join the list to learn more about when the Speaker Apps for INBOUND 2022 will be open.

Notably, the fully immersive online experience of 2021 offered access to transformative business trends. As well as proactive conversations and key outcomes for action. Thousands of people around the world attended, who had the opportunity to connect with leaders from all sectors and trigger catalysts they never knew existed.

These sessions were adapted to the new reality as they were designed with remote work in mind. Therefore, they issued a fundamental call to action, to learn from anywhere. And they hope to host one of their largest INBOUND experiences in 2022.

Attend marketing events in 2022!
Now you know the top marketing events in 2022, so you can start organizing your calendar to attend the ones that interest you most. By knowing what each of these conferences, exhibitions, and other face-to-face or virtual offerings has to offer, you can get an idea of what your business will need.

The idea is to attend to get up-to-date with the latest trends and the application of new techniques and technologies in your digital marketing strategy. Don’t wait for others to tell you or for your competitors to be better prepared than you.

Are you looking for an agency specializing in Digital Marketing that can become your ally in structuring a proper digital plan? With Antevenio you will sell more using digital marketing strategies and tools that will take your brand to another level.

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Lead generation strategies for 2022 are something that all companies’ marketing teams are starting to work on in advance. Lead generation involves generating the interest of a company’s consumer or customer. Potential customers are those who are starting out in the sales funnel.

Lead generation techniques for 2022 will mainly consist of converting these potential consumers into customers of a particular brand. Generating sales is the ultimate goal of every company. But to achieve this goal, it is necessary to have quality leads. Regardless of the type of products or services a company makes, the important thing is to know how to reach the target audience.

The rules of lead generation are constantly changing, and now all efforts are focused on getting the next year off to the best possible start. It all depends on the habits of consumers, their interests and the market situation.

Lead generation is not only about the digital world, but also about the physical world. Events or conferences are recognized as the most effective by 66% of marketers.

Lead generation 2022: data that portends success

Although there are many methods to capture the attention of potential customers, digital strategies are the ones that currently dominate and are expected to grow in the following years. Since the coronavirus pandemic and population isolation, there has been a shift toward using technology for various purposes such as working, communicating, learning, and entertaining.

Lead generation in 2022 will be influenced by this new digital push. Even companies that used to sell through B2B methods have changed the way they work. They have initiated accelerated digitization to be more competitive in the new reality.

Therefore, the main lead generation techniques 2022 will accommodate marketing strategies in social networks, search engine optimization, content marketing, SMS Marketing, Email Marketing and more.

According to the latest recorded data, marketing teams in companies are seeing the positive side of this new remote working methodology. Nearly 70 percent of the members of these teams prefer digital communication to traditional or person-to-person contact.

The end of the cookie era: lead generation in 2022
The implementation of lead generation strategies in 2022 is just around the corner, so having the knowledge of how this strategy can develop in the future is crucial. Within so-called Inbound Marketing, prospect generation has always played a central role. However, one point that has changed over time is the use of cookies.

The cookie era is coming to an end, which would be a very important change for the future of marketing for businesses. Advertisers are now more focused on getting more and more robust databases, but without being intrusive with users.

Although maybe if you are an e-commerce brand, cookie regulation will have more implications. Therefore, being able to capture leads will be essential to allow customers to move forward in the buying process.
10 keys to lead generation 2022: how to leverage your strategy
New changes in the use of cookies will bring new ways of working that different companies will need to take into account for 2022. These include the following:

1.- Activate SEM campaigns for lead generation in 2022

When it comes to web positioning, Google Ads is the key to having SEM campaigns that generate quality leads and traffic. To implement this type of strategy, it is best to do so by following a few steps like these:

Select a campaign target.
Register or log in to Google Ads.
Choose the location and language.
Determine a daily budget.
Create ad groups of between 5 and 10.
Search for well-determined keywords based on the target audience or target person for the campaign.
Choose the correct match type for each keyword.
Create interesting copy for the ads, link or CTA.

2.- Use the YouTube lead form extension.

The lead form extension is a new YouTube social networking format that will help you capture leads through video. This format is the most effective of all, as it is focused on acquiring potential customers.

Moreover, among its virtues, the fact that it is able to capture customers’ attention more efficiently than other strategies stands out. The reason is that information about the brand appears to the user in the same video and can be recorded instantly.

This type of ad produces nearly 22% more conversions than other digital methods. For 2022 lead generation, it is a very original and special way to get prospects. However, the results are related to the success of the video uploaded to the YouTube platform, its quality, content, etc.

3.- 2022 lead generation with social ads

Social ads are a very important format within what is lead capture. This is because they can reach users in their leisure moments due to their features and segmentation possibilities.

In addition, for the specific goal of attracting leads, there are ad formats specifically designed for this. Do not forget that social networks are the main channel of communication between users and brands. Therefore, we should not stop implementing strategies through these platforms.

4.- E-mail marketing

Email marketing is another important source of lead acquisition. Lead generation in 2022 will depend heavily on this customer-brand communication strategy. But remember that an effective email campaign will depend on having a solid database.

The ultimate goal of email marketing is for potential customers to follow a certain link or CTA button that will normally take them to a landing page where they can leave their information. Then, they will be included in a database specifically dedicated to sales and conversion.

The fact that most users clicked means that they are willing to receive email promotions.

5.- Native advertising campaigns
This is a format that appears naturally integrated into the content of a publication, copy, image, etc. An example would be a linked article in the footer of a media outlet.

An advantage of this type of lead generation strategy in 2022 is that the leads it captures reach the brand organically. In this sense, the most widely used technique is Branded Content, which consists of offering quality, relevant content of interest to prospects, associating it with the brand to improve its reputation and attract prospects.

6.- Interactive content

This type of content shows the best performance compared to others in the same class. Engagement has been shown to increase with its use.

They also serve to capture data on how to qualify a lead. There are many formats that can be used to generate leads, such as:

Questionnaires
Interactive emails.
Augmented reality.
Product recommendations.
Infographics.
Videos of various products.

7.- Lead generation through downloadable content
This is one of the most promising strategies for lead generation in 2022. The use of incentives is a very effective strategy for acquiring leads. Typically, the user finds this downloadable content while searching for content on the Internet through search engines.

It works great for very specific information. The search itself leads the person to solve their initial need but, in return, they must click on a CTA button or link to get other more valuable content such as a free guide, ebook, etc.

The end user is asked to fill out a form to leave data that will be used later in Email Marketing or SMS Marketing campaigns. Of course, it is crucial that the content offered is of high value, because if the user can obtain such information on another page without providing his or her data, he or she will probably turn to competitors.

8.- Influencer Marketing

It is one of the newest and most effective ways to acquire customers. Having influencers on social media, with thousands or millions of followers is the key to reaching more people and having a truly incredible reach.

The fact that an influencer recommends a particular brand, product or service can be enough to generate a large portfolio of potential customers. This makes it one of the best lead generation strategies for 2022.

9.- Customer experience
Companies are always trying to improve their customer service in order to have a better position in their minds. A company that shows indifference to its customers is not the same as one that is always there and accompanies its customers.

Treating customers well and giving them a good experience with the brand will be even more important in lead generation in 2022.

10.- Optimization and voice search

Lead generation 2022 will depend heavily on technology, and one of the newest ways to communicate or search for information is through voice searches. Having this strategy will really pay off in attracting potential customers quickly.

And it is one of the most common ways that exist to search for information and one of the most convenient among people aged 18 to 44 or even older. In fact, virtual assistants are already available on all major platforms, as well as mobile devices and other technologies. In the future, they will be incorporated more and more on the Web.

Need to generate quality leads that will help improve your brand’s sales? Don’t worry. Need help attracting users? At Antevenio we are specialists in creating strategies to generate quality leads through different strategies and formats.

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Having a good strategy is essential but so is knowing the results, so you need to measure programmatic buying KPIs. This will help you know exactly what you are doing well and what you need to improve in case something is not working.

More and more companies and brands are using this type of advertising, as ad spaces can be acquired in an automated way. If you use them you will have the opportunity to place ads on different Web sites, online newspapers, blogs, and many others.

Therefore, if you are going to work with this type of advertising, it is very important to know the most relevant KPIs for programmatic buying. That way you can know if your ads are meeting the goals you set from the beginning of the campaign.

Learn about programmatic buying KPIs
The perfect complement to a good strategy is the final analysis of the results obtained, and in the case of advertising this is no exception. Therefore, you need to be clear about the most important programmatic buying KPIs so that you can focus on them:

1.- Impressions

One of the main metrics you should analyze is impressions, which help you know how many times your content was shown in your inventory. They do not relate to who saw your ad, but they do relate to whether your ad was seen.

This means that you cannot assign a reliable quantitative weight to these metrics. Keep in mind that it is not action-based, but serves as a valuable part of the calculation of other programmatic buying KPIs. Which will lead you to better campaign performance.

Now, it is important for you to know that there are two types of ad impressions, namely:

Published: when the published content is broadcast, it already counts as an impression.
Visible: when more data is used to understand whether or not a user has seen the ad content.
It should be noted that published impressions are not reliable and viewable impressions are more accurate. Therefore, the latter are more relevant, as they allow usable performance data analysts to have clearer information to improve the campaign.

2.- Conversions
Every ad campaign has goals to be achieved through the actions consumers have to take in the ad you have directed them to. This is where another critical performance metric comes to the fore; it is neither more nor less than conversions.

It covers any action you want the user to take, i.e.: buy, register, download, comment. It is important for you to know that the actions mentioned are measurable. Conversions tell you if your ad is working because people are taking interest.

You can calculate conversions based on a specific goal of your campaign, such as free trial registrations or actual product sales. For example, if you are looking for sales, conversions, or customer acquisition, it is good to focus on retargeting ads. This will bring users back to the Web site.

Do you have a high CR (conversion rate)? This means you have a successful design and landing page. It indicates that users are interested and want the products or services you offer. So you need to make sure your landing page is optimized and your offer is solid so that it attracts visitors.

2.- Click

When you talk about performance metrics, you can’t not mention clicks. This is one of the most revealing programmatic buying KPIs, so you can’t skip them in measurement. If you think all clicks are intentional, you are wrong and should consider that not all of them generate conversions.

Keep in mind that if you combine click and impression metrics, you will be able to calculate usable percentages. They will be of great help when you need to make campaign budget decisions and improve the ROI of your ad.

But surely what you’re interested in knowing is how you can calculate this important rate; Simply divide clicks by impressions and multiply by 100. This will help you better understand the success of your ads when combined with other metrics.

Think that the more users click on your ad, the greater the interest in your offer. You can try a video or mobile app campaign to get people to click to get more information. Keep in mind that clicks bring visitor traffic to your website, which helps improve your site’s ranking on Google.

If you have a low CTR compared to high impressions, it means that users see your ad but do not click on it. So if it is lower than average, it is better to run an A/B test of your ads to see what your audience responds best to.

4.- Cost
Among the KPIs of programmatic buying is cost, a financial metric. As you already know, you need money to run these types of ads, so you need to set a budget that ensures the right inventory and target audience.

This means you have to measure cost in relation to many other advertising metrics. How can you do this? CPM, cost per click, cost per share, cost per display. A host of other financial metrics essential to understanding campaign success.

Consider that cost KPIs directly influence how you invest in your next ad campaign. Knowing these results gives you the opportunity to work with better quality inventory.

The idea is that you keep testing until you find the correct cost levels and this will help you determine your overall ROI.

5.- Income

Continuing with financial metrics, there is income. To get there you have to go from gross income to net income. It is important that you know that along with cost metrics you can calculate and refine media, data, agency, technology and other fees.

It will also help you optimize the profit margins of your campaigns over time. Keep in mind that the most relevant income here is the overall income generated by your ad. So is the revenue generated per visit and the revenue generated per page RPM (Revenue Per Thousand).

6.- Coverage
Another of the programmatic buying KPIs is coverage; it is a brand metric. This is the perfect time to ask how many unique users your ad campaign has reached. And with this indicator you will be able to know exactly.

Unlike impressions, coverage is calculated per person, not per potential view. This metric can be compared with other key metrics such as CTR, frequency and impressions to better understand the success of your programmatic ads.

You must keep in mind that paid coverage often increases the viral and organic coverage of your non-paid content. Also, estimating reach can be a great help in controlling the parameters of a new ad campaign.

7.- Return on advertising investment (ROAS)

To finish with programmatic buying KPIs, there is another performance metric, ROAS or return on advertising investment. It should be noted that it is an indicator specific to this type of campaign that is usually used in the same way that return on investment (ROI) is used.

The difference here is that ROAS measures the gross revenue of your advertising spend and determines the current effectiveness of your advertising. Whereas ROI tends to focus more on the big picture.

Know that a good ROAS ratio is based on your niche, investment and target audience. Therefore, it is important to plan your strategy very well so that you can get the results you were expecting.

Measure your programmatic buying KPIs!
You already know the 7 main KPIs of programmatic buying that you need to measure if you want to find out the results of your advertising campaigns. Remember that this is what will let you know what you need to improve and what is going well.

Each of these metrics will be very useful, not only for the campaign you have launched, but also for analyzing your strategy and optimizing it for the next ones. This is why it is so important to always measure results, knowing that the indicators place you in the reality of your ad.

And if you need help finding advertising space, at Antevenio we can help you expand your brand’s reach through appropriate programmatic advertising strategies.

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A new year is coming and with it come the new digital marketing trends of 2022, and it is critical that you know them. Keep in mind that these anticipations will be of great help as you can think about and work on the next strategy for your business.

It is important to remember that the world has had a huge turnaround since the pandemic. This forced companies and brands to restructure their marketing strategies. They have had to adapt to the needs of the moment, in which digital channels are undoubtedly the leading players.

The Internet and new technologies have been essential elements in connecting people and reactivating businesses. Consider that these two channels will continue to be key, so you need to be clear and defined about the digital marketing trends of 2022. So that you can continue to grow your business.

Learn about digital marketing trends in 2022
Being up-to-date is the key to success in planning the strategies you will apply. That is why it is so important that you already know all the 2022 digital marketing trends you should be working with:

1.- Artificial Intelligence
It is true that artificial intelligence (AI) is not new, but it is increasingly used and will be much more popular in 2022. Different market sectors have found an excellent ally in this technology, which is mainly used in marketing automation.

AI gives you the ability to automate basic tasks such as reporting website traffic. It also recommends keywords that help you optimize your business’ organic search results.

It also helps you understand what customers are likely to buy in the future. This is based on previous purchases and browsing history. You just have to incorporate artificial intelligence in combination with SEO and other digital marketing strategies and you will see results.

2.- Virtual assistants or chatbots.

One of the advances offered by AI are virtual assistants or chatbots. Although they will be part of the digital marketing trends of 2022, they are not new, as many companies use them to automate customer service. They do this through social media, email marketing and other online platforms.

There are many benefits chatbots can offer you if you use them in the right way, for example:

• They can help you answer consumer questions without company intervention.
• Thanks to AI, virtual assistants have a different personality, which enlivens the customer experience.
• It increases customer interactions, as you can provide a personalized and pleasant experience.
• This service makes customers feel listened to and cared for, as well as fulfilling their expectations quickly and effectively.

3.- Virtual and augmented reality

Another of the digital marketing trends of 2022 that you will see a lot of is virtual and augmented reality. It gives you the ability to provide an immersive experience that is tied to the deep, internal feelings of the consumer. It is a way for brands to get closer to their customers.

Everything is aimed at providing more intense, personalized and meaningful experiences for people. A good example is facility tours through the creation of interactive 3D products. So that consumers can carefully examine them before making a purchase decision.

4.- Voice search
Continuing with technology trends is voice search, which has brought with it virtual voice assistants such as Siri, Cortana, Google Home or Alexa. And use is expected to increase exponentially in the years to come.
In fact, Juniper Research’s Market: Player Strategies, Monetization & Market Size 2020-2024 study indicated that by 2025 the number of voice assistant devices worldwide will reach 13.5 billion. This shows that this is a growing trend.

Therefore, it is important to consider integrating these tools into future actions. There are many possibilities to connect with your audience, for example, with formats such as audio or podcasts.

Also keep in mind that your website content must be optimized to be visible to voice searches. So that you can continue to attract traffic by using more conversational and direct language that aligns with queries made by users.

5.- Alternatives to third-party cookies.

Currently, users are demanding more protection when it comes to privacy and control over their data. That said, Google has announced its plan to phase out the use of third-party cookies. In principle, this rule should have started to be implemented in 2022, however, they will do so in 2023.

But it is important that you start thinking about this reality as one of the digital marketing trends of 2022. It’s about considering a world where you don’t have to depend on third parties to build your audience and segment it.

We recommend that you invest in data collection or first hand cookies. Also, in tools and strategies that give you the ability to find those people interested in your business and buying your products or services.

A good idea can be a CRM and marketing automation, as it will allow you to get real and instant data on your leads’ behavior. As well as their preferences, likes or needs and this in turn will help you offer them hyper personalized content.

You can also implement collection strategies via surveys or use tools such as Google’s privacy sandbox or FLoC. Any of these alternatives will help you achieve personalization and consumer orientation without invading their privacy.

6.- Hyper personalization of content

There is no doubt that content is the king of strategies, which is why you need to be hyper-personalized in the coming year. Keep in mind that with the elimination of third-party cookies, you will have to rethink the way you create ads. Which will make contextual marketing regain its relevance.

This type of marketing is a clear and direct invitation to think in the context of your consumers. So it helps you provide products or services related to that context that they are so interested in. This way you will position yourself in the places you think are relevant.

That’s why both content and keywords remain key elements of any digital strategy. But in the face of so much competition comes the need for more real, personalized content. All information is relevant, from an email to a social media post.

So it is of utmost importance that in 2022 you make a good investment in content marketing. But in addition, you also need to invest in creative. Just remember to focus on hyper personalization to attract more users.

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There are more and more ways to market products on social networks, so it is important that you have prepared a live shopping strategy. This is an innovative way to advertise not only your brand, but also the products you want to sell to consumers.

Many companies are making the most of all the advantages offered by digital platforms. They have discovered in them a space where they can advertise at a lower cost than traditional channels. But not only that, but they can achieve greater reach and engagement.

You can work with different formats, but it has been proven that users prefer video content, both in posts and live. This is why it is so important to have a solid live shopping strategy for your business.

How does a live shopping strategy benefit you?
Knowing how to implement a good live shopping strategy is the key to success in sales. However, before delving into the best techniques for doing so, it is essential to first know all the positive aspects it has:

It gives you the opportunity to offer better customer service. And that is exactly what consumers want, to be taken care of as soon as possible and in a personal way.
There is no need for a large investment in production costs, as there are now equipment and tools to make quality productions. Also, keep in mind that consumers focus on content and a good experience.
You can get a large number of consumers interested in the products you offer. It’s not about having thousands of followers, but customers who are really interested in buying.
You have the opportunity to increase the level of experience by providing online sales that are characterized as being more dynamic and humanized. And this allows you to connect more closely with your audience.
It shows the benefits and quality of your products, making them more attractive to customers.
It allows you to measure various indicators such as open rate and comments before, during and after the live broadcast. You can also track active visits, the number of products added to the cart, and the most successful products. With all this information you can better analyze the impact live shopping has on your sales.

Keys to your live shopping strategy
Surely all the advantages you already know have encouraged you much more and you want to start studying your strategy. For this, you will need some techniques that will help you in structuring. The idea is that you know how to work from the beginning so that you will be successful:
1.- Select the appropriate platform

Before you launch your strategy, it is essential that you determine through which platform you will do so. Keeping in mind that there are many options to choose from today, what you should do is to analyze in which of them your audience interacts the most. For example, if you want to reach Generation Z, you may choose to go live on TikTok.

Now, if you plan to reach a more diverse and broad audience, it is better to use Instagram Live Shopping. It is a great alternative, as it allows you to direct your followers or the influencer’s followers directly to the Instagram Shop. This means that it takes them directly to purchase the product.

2.- Collaborate with other creators or influencers
One of the most used techniques in social networks with influencers or content creators. So you can’t leave it out in your live shopping strategy. Consider that live broadcasts are ideal for cross-promotion.

For example, you could have a special guest planning a live shopping event with a selected collection of the products you love most. And to make it more interesting, offering a special price to followers is a cross-selling opportunity.

Of course, it is very important to make sure that this person is in the same industry as your brand. This is because both his followers and yours will be interested in what he offers. What is relevant at this point is that you find an influencer who matches your brand’s values.

3.- Launch a new product

Consumers are always excited when a brand announces that it will have a new product. And in this digital world you have the opportunity to introduce or launch it through digital platforms. Before you get active, you need to invite your followers so that they will pay attention to the broadcast, through a post or Stories.

Keep in mind that one of the positive aspects of this type of live release through a social network is that you can interact. This means you can answer questions and concerns your customers have about the product you are offering them.

This adds a personal touch to the presentation, as consumers are waiting for it to be available for sale for the first time. In fact, Instagram has product launch reminders with the intention of generating anticipation and setting up actions for people to tune into the broadcast.

4.- Present a tutorial or instructions for the product.
People are becoming more and more accustomed to videos, they need to see in detail what they are going to buy and a picture or a short video in the feed is not enough for them. So you can leverage and include in your live shopping strategy a demonstration or tutorial of the product you want to sell them.

Think that it can be really interesting for consumers to see how a product works in real time. It represents a great opportunity for your followers to observe and understand what you are offering and feel driven to make the purchase.

It is a good technique to increase participation and increase sales. In addition, you can take advantage of this direct contact time with the consumer to solicit comments and also answer any questions they may have about the product.

5.- Create a live question and answer session

It may happen that during the live session you do not have time to talk about your product and at the same time respond to every comment. So it would be nice to use this space again and dedicate a session just to answer questions that users might have.

It is a great idea to help customers who still have doubts and have not yet decided to buy. It is helpful for your business because it can guide that person to the acquisition stage.

When people see that they are in a more intimate and informal setting, they feel safe to ask their questions. It is not the same to leave a comment on a publication that may not be read, as it is to have a more direct and personal contact.

6.- Give way to spontaneity
Being spontaneous does not mean that you should not plan in advance what you are going to do during the live broadcast. You need to have a structured outline, but nothing strict or rigid because followers want to see real people as they are in the broadcast.

If you broadcast live you should not be afraid of spontaneity because this is not a video that you can edit later. People are watching you in real time and they will feel much more comfortable if you broadcast naturalness. So the recommended thing here is for you to be yourself and if you make a mistake in something, nothing happens.

7.- Manage frequent transmissions

Human beings usually have routines and customs, so the best thing you can do when planning your live shopping strategy is to establish a frequency and schedule. For example, if you work in the fashion industry, you might broadcast every 15 days, particularly on Fridays to introduce a new collection.

You should think that if your audience knows when and where they can see you, they will be easier to find you. Well, it will help you increase replays of your live streams over time.

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