Understanding Network Solutions’ Website Builder
Network Solutions’ Website Builder is a user-friendly platform designed to cater to users with varying levels of technical expertise. At its core, it provides a seamless and intuitive drag-and-drop interface, allowing users to build and customize their websites without the need for extensive coding knowledge. Before diving into the specifics, let’s explore the foundational aspects of this versatile website building tool.

Getting Started: Setting Up Your Account Sign up now and get a FREE domain!
The journey begins with the creation of your Network Solutions account. The platform ensures a smooth onboarding process, guiding you through the necessary steps to set up your account efficiently. From providing essential information to choosing a plan that aligns with your needs, this initial setup is the gateway to unlocking the full potential of Network Solutions’ Website Builder.

Choosing the Right Template
One of the standout features of Network Solutions’ Website Builder is its array of professionally designed templates. These templates span various industries and styles, offering users a starting point that resonates with their brand identity. In this section, we’ll delve into the importance of choosing the right template and how it sets the tone for your website.

Customization Made Easy
Network Solutions empowers users with extensive customization options, allowing you to transform a template into a unique representation of your brand. From adjusting colors and fonts to fine-tuning layout elements, this section will guide you through the process of making your website distinctly yours.

Adding Content
A website is only as good as its content. In this segment, we’ll explore how Network Solutions’ Website Builder facilitates the seamless integration of text, images, and multimedia elements. Learn how to craft compelling content that engages your audience and communicates your message effectively.

Optimizing for SEO
Visibility in search engine results is paramount for a successful online presence. Network Solutions’ Website Builder includes built-in SEO tools to enhance your website’s discoverability. This section will provide insights into optimizing your site for search engines, ensuring that your target audience can easily find you online.

Mobile Optimization
In an era dominated by mobile browsing, having a website that adapts seamlessly to different devices is crucial. Discover how Network Solutions’ Website Builder prioritizes mobile optimization and learn how to ensure your website looks and functions flawlessly across smartphones and tablets.

Integrating E-commerce Features
For those venturing into online business, Network Solutions’ Website Builder offers powerful e-commerce features. From setting up an online store to managing inventory, this section will guide you through the steps of incorporating e-commerce functionality into your website.

Testing and Previewing
Before unveiling your website to the world, thorough testing is essential. Network Solutions’ Website Builder provides tools for testing and previewing your site to ensure a smooth and error-free user experience. Learn how to identify and address potential issues before your website goes live.

Publishing Your Website
The culmination of your efforts is the moment when your website goes live. This section will walk you through the process of publishing your website, offering tips for a successful launch. From choosing a domain name to finalizing settings, you’ll be well-prepared to showcase your online presence to the world.

Building your online presence with Network Solutions’ Website Builder is a journey of empowerment. Whether you’re a seasoned professional or a novice, this comprehensive guide has equipped you with the knowledge to navigate the website-building process confidently. Your website is not just a collection of pages; it’s your digital storefront, your creative canvas, and the bridge that connects you with your audience.

As you embark on this online journey, remember that building a successful website is an ongoing process. Regular updates, fresh content, and responsiveness to user feedback will contribute to the sustained growth of your online presence. Network Solutions’ Website Builder serves as your reliable companion on this journey, providing the tools and support you need to thrive in the digital realm.

In a world where first impressions are often digital, your website is the key to making a lasting impact. Network Solutions’ Website Builder empowers you to build not just a website but a compelling online presence that resonates with your audience. Start your journey today, and let the world see the unique story you have to tell.

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Shopify: The All-in-One Solution

Start for free, then get your first 3 months for $1/mo.

Shopify is a leading e-commerce platform that offers an all-in-one solution for businesses looking to establish an online presence. Here are some of its key features:

Ease of Use: Shopify is known for its user-friendly interface. Setting up your store, managing products, and processing orders are made simple, even for those with little technical knowledge.

Hosted Solution: Shopify is a fully hosted platform, meaning you don’t need to worry about server maintenance, security updates, or backups. This can save you time and money.

Templates and Customization: Shopify provides a range of professionally designed templates, allowing you to customize your store’s appearance to suit your brand. You can also use HTML and CSS to further tailor your site.

App Store: Shopify boasts an extensive app store with thousands of apps to enhance the functionality of your store. Whether you need tools for marketing, SEO, or analytics, you’ll find them here.

Scalability: Shopify can accommodate businesses of all sizes, from small startups to large enterprises. As your business grows, Shopify can handle the increased traffic and sales.

Payment Processing: It offers its own payment gateway, Shopify Payments, which simplifies the payment process. However, you can also integrate with other payment providers.

Security: Security is a top priority for Shopify, and they provide SSL certificates and ensure PCI compliance, which is essential for handling sensitive customer data.

WooCommerce: The Versatile WordPress Plugin

WooCommerce, on the other hand, is a plugin for WordPress, the world’s most popular content management system. Here are some key features of WooCommerce:

Open-Source: WooCommerce is open-source software, which means it’s free to use. However, you’ll still need to pay for hosting, domain, and any premium extensions you might require.

Customization: Since WooCommerce runs on WordPress, you have complete control over your website’s design and functionality. There are thousands of themes and plugins available to tailor your site to your liking.

Scalability: WooCommerce is flexible and can accommodate various business sizes. You can start small and expand your store as needed.

SEO-Friendly: WordPress, along with WooCommerce, offers excellent SEO capabilities, helping your store rank higher in search engine results.

Community and Support: Being a part of the WordPress ecosystem means you have access to a vast community of users and developers who can provide support, tutorials, and solutions to common issues.

Payment Options: WooCommerce supports a wide range of payment gateways, giving you the flexibility to choose the one that suits your business best.

Complex Inventory Management: For businesses with complex inventory management needs, WooCommerce offers robust tools for handling products, variations, and stock management.

Comparing the Two

Cost: WooCommerce has an advantage in terms of cost since the base plugin is free. However, you’ll need to budget for hosting, domain registration, and any premium extensions you require. Shopify, while not free, includes hosting, security, and updates in its subscription plans.

Customization: WooCommerce offers unparalleled flexibility when it comes to customization, thanks to the vast library of WordPress themes and plugins. Shopify, while customizable, may have limitations compared to WooCommerce’s open ecosystem.

Ease of Use: Shopify wins the ease-of-use battle, as it’s designed for users with varying levels of technical expertise. WooCommerce, while user-friendly, may require a steeper learning curve, especially if you’re new to WordPress.

Scalability: Both platforms are scalable, but Shopify may be better suited for larger enterprises due to its all-in-one nature and robust infrastructure. WooCommerce is ideal for smaller to mid-sized businesses looking for versatility.

Payment Processing: Shopify streamlines payment processing with Shopify Payments, while WooCommerce offers more payment gateway options. Your choice may depend on your preferred payment methods and fees.

Conclusion

Choosing between Shopify and WooCommerce ultimately comes down to your specific business needs and goals. If you want a user-friendly, all-in-one solution with less technical overhead, Shopify might be the right choice. On the other hand, if you value flexibility, customization, and cost-effectiveness, WooCommerce, with its WordPress integration, may be the better option.

Remember that neither platform is objectively better than the other; they simply cater to different preferences and requirements. Consider your budget, technical skills, scalability, and customization needs when making your decision. Ultimately, a successful online store depends not only on the platform you choose but also on your dedication to creating a compelling online shopping experience for your customers.

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Step 1: Research and Choose the Right Website Builder

The first step in creating your small business website is to research and select a suitable website builder. In 2023, there will be numerous options available, so consider factors such as ease of use, template variety, customization options, pricing, and customer support. Popular website builders include Rentle Oy, Wix, Squarespace, WordPress, Shopify, and Weebly, among others.

I’m glad I found Rentle(Click here to Start for free!) to manage my business! Build my product catalog to match how my customers want to buy or rent and power it with an automated digital inventory.

Step 2: Sign Up and Select a Template

After choosing your website builder, sign up for an account. Most website builders offer both free and paid plans, each with varying features. Once registered, select a template that aligns with your business’s aesthetic and industry. A well-designed template will provide a solid foundation for your website’s layout and design.

Step 3: Customize Your Website

Personalization is key to making your website stand out. Customize your chosen template to match your brand identity. This includes adding your logo, brand colors, and relevant images. Pay attention to font styles and sizes to ensure readability.

Additionally, create essential pages for your small business website, such as:

a. Home Page: Introduce your business, showcase your unique selling points, and provide a clear call-to-action.

b. About Us: Share your company’s story, mission, and values to build a connection with your visitors.

c. Products/Services: Display your products or services with detailed descriptions, pricing, and high-quality images.

d. Contact Us: Provide contact information, including phone numbers, email addresses, and a physical address if applicable.

e. Testimonials: Showcase positive feedback from satisfied customers to build trust.

f. Blog (optional): Consider adding a blog to share industry insights, company updates, and helpful content with your audience.

Step 4: Optimize for Mobile Devices

In 2023, mobile responsiveness is crucial for any website. The majority of users access the internet through mobile devices, so ensure your website automatically adjusts to different screen sizes and maintains a seamless user experience across all devices.

Step 5: Focus on User Experience (UX)

A positive user experience is essential for retaining visitors and converting them into customers. Optimize your website’s navigation to be intuitive and straightforward. Ensure that information is easily accessible, and buttons and links are responsive.

Step 6: Add Important Features and Functionality

Depending on your business needs, consider adding specific features and functionality to enhance your website’s usability:

a. Contact Form: Create a user-friendly contact form to encourage visitor inquiries.

b. Social Media Integration: Include links to your social media profiles to foster engagement and broaden your online reach.

c. E-commerce Functionality: If you plan to sell products online, integrate an e-commerce platform into your website.

d. SSL Certificate: Ensure the security of your website and users’ data by adding an SSL certificate.

Step 7: SEO (Search Engine Optimization)

Incorporate SEO strategies to improve your website’s visibility on search engines like Google. Use relevant keywords in your content, titles, and meta tags. Regularly update your blog with informative content to attract organic traffic.

Step 8: Test Your Website

Before launching your small business website, thoroughly test it on various devices and browsers to ensure it functions correctly and looks appealing.

Step 9: Launch Your Website

Once you are satisfied with your website’s design and functionality, it’s time to publish it. Most website builders offer a one-click publishing option, making the process quick and easy.

Conclusion

In 2023, building a small business website using a website builder has become more accessible than ever. By following the steps outlined above, you can create an attractive, functional, and user-friendly website that will help your business thrive in the digital landscape. Remember to continuously update and improve your website as your business grows and evolves.

The post How To Make A Small Business Website using a Website Builder in 2023 appeared first on Noodrestans.com.

The process of creating a new website is much more automated than many people realize. What was once necessary to have your own website builder on call can now be accomplished by anyone online. Dozens of website builders offer the simplicity of drag-and-drop design – if you have a rough idea in your mind of what you would like your site to look like, you can make it happen. Even better, most websites are populated with excellent professionally designed templates to make your job even easier.

The hardest task becomes figuring out which site is best suited to your needs. A little planning goes a long way. What do you want your website to do for you? Are there any features that you know you absolutely must have? And in the future, are there things you’d like to expand on? Having just a basic outline of your needs makes choosing the best website builder much easier. Take a look at various types of websites with examples.

We have put together a list of the best website builders for you. Choose the website builder that best suits your style and requirements. You can compare website builders based on their features, pros and cons, and pricing plans. Just click on the name of the website builders listed below, to learn more.

#Jimdo

Custom website automatically created according to your needs

Fast, responsive drag-and-drop editor

Numerous editing options for e-commerce product pages

Jimdo is by far one of the easiest to use creators on this list. At first, Jimdo will ask you a few questions about the nature of your site, the type of content you need, and your design preferences. It will then automatically create two versions of your site for you to choose from.

The good news: The site he creates is elegant, fast, and responsive. The bad news: it comes at the expense of some customization. Instead of adding elements anywhere on the page, you add blocks from a list of 13 categories. You can still change the content of the blocks and the overall design to some extent, but it is definitely somewhat limited.

Another good news: the ready-made designs of blocks and pages are sleek, modern and attractive. If you need a great looking website with a simple and easy-to-use website builder, and if you don’t mind giving up some of your creative freedom, Jimdo may be the right choice for you.

#Squarespace – Best Website Builder for Personal Websites

Squarespace has built its reputation for clean and appealing design. Its models are modern and look sharp. It has a fresh look that comes from minimalist designs with lots of white space. Using Squarespace is a similar experience – it is well thought out and an easy website builder.

Squarespace is an excellent choice if you are looking for a website builder that can do it all. Squarespace can do blogging, podcasts, photo galleries, and e-commerce. While other sites may be great for one particular element, Squarespace is good at all of them. Many professional sites are mixtures of one thing or another, so this option can be vital if you’re looking to mix and match capabilities.

Pros and Cons

Pros

Simple pricing structure, no transaction fees and no future costs
Nice looking template designs
Themes look great on any screen
Great features for bloggers
Many customizable options for bloggers
Abundant and scalable e-commerce options
Enterprise-level infrastructure and security

Cons

Not as easy to use as some others, but very nice to give the customization possible
Limited payment gateways – currently only Stripe, Apple Pay, and Paypal can be accepted

No backup or restore functions
No application marketplace for external applications or automatic website integrations
Squarespace pricing
Squarespace has four pricing tiers, ranging from $12 to $40 if you pay a year upfront. All plans include custom domain names and the SEO features you’d expect, plus 24/7 customer support.

The personal plans are limited to only two employees, so they are uniquely suited to small businesses that don’t have a large team working on their site. Personal sites also lack the e-commerce interface, so they lack the marketing tools to speak of or the ability to accept payments from customers. For these options, the Business or Commerce plans would be desirable.

The highest level, the Advanced Commerce account, has the most robust set of cart features, including abandoned cart recovery, discounts, subscription billing, and built-in advanced shipping quotes.

Squarespace offers a 14-day free trial, so you can set up your site and then decide if you want to continue using their service. It’s a great way to get a feel for the interface and features.

#Web – Website builder with built-in tools

Web.com was one of the first website builders out there, and since they are still a 2022 website builder, they obviously know what they are doing. Their prices are great, but they are also fragmented. If you want a simple builder and don’t need all the tools, their plans start at just $1.95 per month. You can then add what you need to make your site work, whether it’s better marketing tools or eCommerce functionality.

Pros and Cons

Pros

Easy drag-and-drop builder that also allows for complete customization
Add unlimited pages to your website, plus photos, videos and social media buttons
All templates are 100 percent mobile-friendly
E-commerce options available for up to 50 products
Plans come with free domain name, business email, backup, SEO and security tools

Cons

Some limited features – blocking tools are missing, and e-commerce stores limited by the number of items
Difficult to switch to new providers in the future
Very affordable, but plans are divided by features, so you may end up paying more than others in the end
Web.com pricing
While many website builders charge for their platforms on a tiered plan scale, web.com’s pricing model is slightly different. You can get a barebones plan starting at $1.95 per month, but you only get access to their beautiful templates and drag-and-drop builder. WordPress sites start at $7.99 per month.

To access SEO tools and some other features that most small business owners will want, upgrade to the marketing plan for $2.95 per month. E-commerce stores will need the e-commerce plan, which starts at $3.95 per month.

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Customer loyalty in the retail industry is one of the goals that every brand aims to achieve in order to sell more. Therefore, email marketing is one of the most effective strategies when communicating with customers. More and more companies are using this channel within their marketing strategies.

The industry consists of those businesses that provide a good or service to the end consumer. It is also known as retail because of its characteristics. The arrival of the coronavirus pandemic and preventive isolation have led many businesses to migrate into the digital spaces.

Being able to retain customers in retail is easier if you use Email Marketing effectively and consistently. But to achieve this goal, you need to fully understand how this strategy works. Having loyal customers is important for brands because they do not hesitate to repeat purchase the same brand when they feel an emotional connection.

Why use Email Marketing to build customer loyalty in the retail sector

To understand the value of Email Marketing in building customer loyalty in the retail industry, it is critical to understand how effective it is. It is a very important tool for implementing newsletter campaigns, mass mailings or audience analysis.

Email Marketing offers some advantages that other tools in the digital world do not have, such as visibility, being a personalized channel between the company and the customer, the cost-effectiveness of its implementation, and its ability to retain customers in the retail sector.

Similarly, it allows you to segment your audience, a very friendly option for companies interested in taking advantage of its benefits. In addition, you can choose which users receive one specific type of email for customer loyalty in the retail sector and which receive another model.

Some features of Email Marketing to retain customers in the retail sector

Once the scope of Email Marketing is 100% understood within a strategy to retain customers in the retail industry, it can be applied using different methods such as the following:

A.- Having a subscription form
Subscription forms are one of the best elements to retain customers in the retail sector. Keep in mind that finding leads in this way is a totally passive method, since it is the user who decides to register and get information from a web page or landing page.

These registration forms can be added to countless marketing campaigns, including e-mail and social media. Combining this strategy with passive e-mail campaigns enables a high loyalty rate.

B.- Mass mailing
One of the biggest problems with an Email Marketing campaign to build customer loyalty in the retail sector is that it produces hundreds of emails that may not reach their destination. That is, they end up in spam boxes or worse, nowhere because the email address does not exist.

Therefore, emails must be created under a very detailed analysis and study of the target audience, their interests, tastes, etc. The fact that an email is sent in bulk does not imply that it should not be treated in a personalized way. must think about the following:

• The information to be provided.
• Segment the audience by objectives.
• Create a design for different emails.

Review content, text, graphics and layout before sending emails.

In order to retain customers in the retail sector, it is essential to be able to apply certain factors such as automation, segmentation, and personalization.

• Email marketing campaigns to retain customers in the retail sector must be automated to increase efficiency and streamline all processes. Automated emails generate nearly 300% more revenue than non-automated emails.
• Different Email Marketing lists to retain customers in the retail sector must also be segmented to group customers into different categories such as gender, age, interests, geographic location, etc. The increase is almost 700% in segmented Email Marketing campaigns.
• The design of all emails must be adapted and optimized for any mobile device, computer or tablet. For example, nearly 60% of email opens occur on mobile devices.

However, it should be kept in mind that an Email Marketing campaign will yield the best results if you have a good quality database. The value of a customer does not depend solely on their monetary level, but on the level and quality of data you have.

Generating more personalized shopping experiences is a very important point in building customer loyalty in the retail industry.
Email marketing tips for building customer loyalty in the retail industry
There are some ways to carry out an effective Email Marketing campaign to achieve the best results in terms of sales and customer retention, such as the following:

1.- Customer acquisition

The first step to success in an e-mail campaign is to obtain customer data. To do this there are three possible places to find or look for this data: social networks, web pages, and point of sale.

In the case of the web, every visit made by a person counts, not only to increase web traffic and reach, but also to collect the email addresses of users who visit. For a visitor to decide to leave their personal information, it is necessary to show quality and engaging content, this applies to social networks and points of sale.

2.- The moment of purchase
This is a good time to capture the customer’s attention and get their personal data. They generally provide the data to receive confirmation of the purchase or to track the shipment. This is a good opportunity to include a box indicating whether they want to be part of the company’s database.

3.- The point of sale
It is not enough just to sell, another task is to collect data from customers or interested people. This is in order to provide you in the future through Email Marketing with all the information about the product or services so that eventually you can retain customers in the retail sector.

4.- Pleasant experiences

The fact that the customer can enjoy a good experience in the buying process or even in the process of learning about a product or service is crucial. For the loyalty process, it is very important that the customer feels cared for, valued and understood so that they increase the chances of loyalty to retail customers.

5.- The proper use of social media.
Never underestimate social media for the process of attracting new customers. For example, on Instagram, a newsletter can be placed in the BIO of each profile. There, interested followers can review the official profile of the account and sign up.

Another good use of networks to retain customers in the retail sector is to hold a contest on social networks in which, to participate, the consumer only needs to leave his or her email in the brand’s contact base. This is a very original way to attract people’s attention.

6.- Take care of the content

Once you have a fully complete and quality database, it is time to look at the content and the message. For this you need to understand what each individual’s needs are and whether the products can or do effectively meet them. Knowing the content that customers might be interested in is critical.

It is very useful to know that this kind of quality content that meets needs can be used to give the feeling of limited opportunity. In short, an opportunity not to be missed.

7.- Email subject matter: customer loyalty in the retail sector.

This is the first contact between the customer and Emails to retain customers in the retail industry. Therefore, it must be appealing in the eyes of potential customers. Email content must also offer quality information that provides content of interest.

8.- Don’t focus on a single message format.

It is critical not to focus on a single type of message, but to vary until you determine which one produces the best results in terms of reach and visibility. Trying different ideas is one way to vary content and experiment. Some of the content that can be used in the strategy to retain customers in the retail sector include:

• New Products.
• Promotions.
• Corporate announcements.
• Reviews and suggestions.
• Special offers.
• Special celebrations (birthdays, holidays, etc.).

9.- Timing of sending a message.
To determine the best time to send a message, it is essential to know the brand’s followers or potential customers. What time do they work? What time do they arrive home? What days are they available? Often the most effective days to launch an Email Marketing campaign are Thursdays.

As for the schedule, the best times are mornings from 8:00 to 9:00 a.m. and afternoons from 3:00 to 4:00 p.m. Likewise, guessing the exact time and date to send an email marketing is not an exact science and the key is to keep testing.

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Google Ads optimization for e-commerce is crucial if you have a brand or e-commerce business. With this type of business, it is important to be able to have as much Internet and social media presence as possible, as it will allow you to reach many more people effectively, increase coverage and web traffic.

Google Ads optimization for ecommerce is one of the goals of all marketing teams of companies that want to increase sales. Achieving optimization will make the task of gaining greater visibility within the digital space more economical. E-commerce companies have a lot of competition today and, therefore, it is essential to stand out.

Google Ads optimization for e-commerce is one of the most important activities that will enable you to convert brand and e-commerce customers into loyal consumers. It is difficult to find digital marketers who have not worked with Google Ads at some point, since it is a basic tool.

Despite popular belief, not all Google Ads strategies applied work properly. The reason is that many continue to make basic mistakes and do not plan enough for their campaigns. Here you will find 7 essential tips for the success of your marketing efforts.

The power of Google Ads for e-commerce

To understand how Google Ads can help an e-commerce business, it is necessary to know exactly what this tool is all about. Google Ads is the largest ad network in the world and the one that collects the largest number of advertisers on its platform.

Likewise, in terms of investments made, it is the number one in the world, so optimizing Google Ads for e-commerce is crucial. Any business that wants to stand out from the competition can advertise on the Internet and social media.

It is divided into multiple networks that are used to place ads according to the desired goals and configuration. Ways to place ads in Google Ads include:

A.- Search network
These are the ads that appear on Google’s search network under the word “ad.” It has a great advantage over other advertisers and appears when you search for a product or service.

This is why the results obtained are so important for businesses because of the likelihood of reaching people at the right time.

B.- Display Network
These are ads that will appear on portals associated with Google or on the same brand platforms such as YouTube or Gmail. They are a very effective way to advertise and expand the reach of ads to generate Branding in brands.

How Google Ads works

Google Ads optimization for e-commerce depends on a few factors, such as geographic location, visibility, budget, type of bid, e.g. pay per click, schedule, age and gender of the target audience, etc.

1.- According to geographic location
At this point it is a matter of deciding where the corresponding ads will be displayed. This is used to optimize Google Ads for ecommerce by targeting people who are near a certain geographic location.

For example, if you are a deli business, ads will be displayed in a range where delivery or takeout can work. It also allows you to segment users based on their interests.

2.- Based on keywords
It is not useful to show only to all users within a specific area. To achieve good visibility, it is necessary to focus all resources on people who are really interested in the products or services.

The main formula is the use of keywords that are entered into different search engines and bring interested parties to the products and services they are looking for.

3.- Budget
Google Ads optimization for e-commerce also has to do with your budget. It used to be that only large companies could afford to pay to be promoted, but with Google Ads this is not the case.

Now you can access Google Ads with any kind of budget. This has allowed some brands with limited revenue to have some degree of visibility.

4.- Type of bid: pay per click.
Search campaigns focus only when a user performs an action on a particular ad. In this case you pay only for each user who clicks on the company’s ad and visits a web page.

This guarantees a certain type of performance within the platform. Therefore, if the page is interesting to users, the chances of them making clicks are higher.

5.- Age, gender or household income
Google Ads optimization can also be achieved by segmenting the audience by age, gender or economic level. In this way, people closest to the intended target are selected, as well as young people for sports products and video games.
Tips for optimizing Google Ads campaigns for your e-commerce
The following are some tips for optimizing Google Ads for e-commerce:

1.- Focus your goals

The first step is to have a goal to achieve with a Google ad campaign. At this point, you need to determine the right type of ad, your target audience and whether or not to use conversion rate as a key indicator. Google Ads allows the creation of campaigns through goals.

Goals can include getting more sales, achieving more coverage, engagement, getting more leads, increasing web traffic or simply increasing awareness of a particular brand. At this point, conversion rate is a good indicator of KPI performance metrics.

2.- Optimize keywords

Being able to optimize Google Ads for e-commerce has to do with planning another aspect: keywords. They are essential for improving the visibility and reach of your ads and web pages. Therefore, it is important to constantly monitor how your Keywords are performing.

Improving and positioning your keywords will greatly improve your click-through rate depending on the number of times an ad is shown. This also has a positive effect on your conversion rate.

By better and more accurately defining searches to display ads, users are more likely to purchase a particular product or service.
Among the most important keyword actions are:

• Analyze performance reports to detect new keywords.
• Include reverse match keywords.
• Implement brand keywords.
• Use short or short-tailed keywords.

3.- Target segmentation.

For Google Ads campaigns, one may think that the greater the coverage, the better the results will be but this is not always the case. Even if a large number of people are reached, this does not guarantee success. Therefore, specific audiences must be reached to increase the chances of having an increase in leads, visits, traffic, etc.

The ability to segment is critical for any online advertising. An important fact is that if strategic factors are used to determine and segment the audience, the results will be infinitely better.

Another important point has to do with the type of devices the target audience uses to view different advertisements. If, for example, it is found that there are more clicks on ads on cell phones, then all resources should be directed to cell phones to effectively improve this statistic.

4.- Impression or click-through rate
You should always keep in mind that Google Ads optimization for ecommerce has to do with increasing brand awareness or increasing visits to an ecommerce. Impressions are the number one indicator to pay attention to. So click-through rate is the second indicator to consider.

5.- Automatic bids from Google Ads

Selecting the bid type correctly is another way to optimize Google Ads for ecommerce, as they are of great help for campaign performance. You can take advantage of the full potential of Google’s algorithm. Automatic bids will focus on achieving several goals:

• Increase visibility.
• Increase web traffic.
• Get more conversions.
• Get a higher ROI.
• Have more value in conversion than budget spent.

Personalize messages in Google Ads.

Another way to optimize Google Ads for e-commerce is to customize the messages for different customers. This can be done even if a campaign is directed to a different country or region. One example is the migrant community, which has great power in many parts of the world.

Many, despite being mostly bilingual, use their browsers in their native language. If you can’t customize them and make them friendly, you can miss many sales opportunities.

7.- Use remarketing listings for Google Ads searches.

Remarketing will allow you to reach users who have already visited a website with personalized messages. Most Internet ads can have a second life with remarketing, and the fact that users already know a brand will make them react differently.

You can activate different strategies such as the following:

• Personalize the message to reach users who have already seen a product. The personalized ad will highlight the benefits it offers and remove some barriers to purchase.
• Retrieving shopping carts is another way to get good results and optimize Google Ads for e-commerce. Remarketing campaigns on search can be a huge sales boost.
• Remarketing and matching can go hand in hand and provide good results. It is well known that generic matching costs much more, but combined with remarketing it can increase profitability.

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November is one of the months when consumers wait for the most promotions, so you should have your Black Friday landing page ready. This is the best method if what you want is to convert visitors into potential customers, so you should get the most out of this strategy.

Landing pages are a key element in your digital marketing strategy because they help you gather information from users. Keep in mind that the person who enters your page and leaves their information in exchange for a discount, material downloads, etc., does so because they are interested.

So, if you are planning to launch your campaign for the start of Christmas shopping, then you need to create your Black Friday landing page. Remember that you need to work out your strategies in advance so that you can test them.
Get inspired to design your Black Friday landing page
One of the best ways to create your Black Friday landing page is to look at some successful templates from other brands. The idea is for them to be a sort of guide and inspire you so that you can start designing your own template. You just need to focus on the specific goal and the concrete action you want to convey:

1.- Catchy title

A good example of a Black Friday landing page is Handle the Heat, led by expert chef and cookie specialist Tessa Arias. The design begins with several images from their recipe books, followed by an interesting and clear headline, “The Ultimate Black Friday Bundle.”

It has a differentiating element where it emphasizes the value of its offer as it indicates how much they can save compared to the regular price. It also gives an overview of the features and benefits included in the bundle. It should be noted that it has a striking call-to-action button to make the purchase.

It also generates a sense of urgency by informing at the bottom of the page that it will only be available for a limited time. But the key to it all is that Tessa focused on offering a discounted package of books and cooking classes, her main goal to drive conversions.

2.- Download the form – Passion for Savings

There is one element that is fundamental to most landing pages: the form. It can promote different actions, but the purpose is the same, to get information from the visitor. One model is Passion for Savings, which offers a downloadable cheat sheet of Black Friday deals in exchange for a name and e-mail address.

This is a popular Web site that helps consumers save money through printable coupons, online deals and money-saving tips. And in the design of your Black Friday landing page you can see how they get straight to the point.

Use short, precise text so visitors know immediately what is being offered and what they can get. As for the form, it has simple fields that help ensure that the page stays uncluttered and make it easy for visitors to register. It also has a simple but direct call to action.

3.- Description of the package – Creative Memories

Explaining in detail what you will be offering is one of the best techniques to persuade the visitor to take the action. And this is exactly what Creative Memories does on its Black Friday landing page. Specifically, this brand sells premium photo books and albums.

In its Black Friday 2019 campaign, it offered anyone who spent more than $150 one of two free packages worth more than $100. It begins its landing page with a catchy headline and a few lines explaining what is included in the package. As well as how customers can request it and how long the promotion will be available.

They also use a sense of urgency in the text to incentivize users to make a purchase. This is followed by detailed information about what is contained in each package offer. And a key point is that they use short videos that show the packages in more detail.

As if that were not enough, the brand makes a simple, numbered step-by-step guide available to people interested in its promotion. All this facilitates the process and encourages the visitor to take the action established on the page.

4.- Gift Cards – Hip 2 Save

Part of the Hip 2 Save campaign for Black Friday 2020 was based on a giveaway. Participants had a chance to win one of four Amazon gift cards per hour. Note that they usually post deals of the week, promo codes, and money-saving tips on their site.

The page opens with a Christmas-themed hero image that says it all without using words. It is followed by descriptive text on everything about the draw, in which they use easy-to-understand language. They also apply capital letters and colors to highlight the most relevant information.

In addition, they add a form whose title says, “Enter for a chance to win.” They enter the three most basic fields, which are first name, last name, and email address. They end with the personalized call to action “I want to enter.”

At the bottom of the landing page, Hip2Save places its social networks so users can follow their profiles and be informed about other offers. And they also invite you to sign up for their newsletter.

5.- Countdown – The Winery Bull Run

Another good example of a Black Friday landing page is The Winery at Bull Run. This company is dedicated to selling award-winning wines and providing artisanal wine tasting experiences. For Black Friday, it launched an exclusive offer every hour for eight hours.

Its design is minimalist and monochromatic, denoting simplicity and elegance at the same time. They make it clear in their header that the offer is only usable for online purchases, which adds to the exclusivity of the promotion. What is most striking is the countdown timer that reminds customers that the offer is valid for a limited time.

At the bottom of the landing page you can see each special offer with its respective explanatory text and categorized by time. Give visitors advance notice of when they can get their hands on different offers, and each one has its respective call to action.

6.- Offer Expiration – LongTail Pro

There is one element on landing pages that is very important and that is the call to action. Without that little button, users wouldn’t know what to do and wouldn’t be able to convert into potential customers. And the keyword research tool for SEOs and content marketers, LongTail Pro knows this perfectly well.

That’s why LongTail Pro placed the CTA button at the beginning. But the Black Friday landing page is a bit unusual, since it is not promoting anything. It now informs users that the Black Friday offer has expired.

From the beginning, the headline tells visitors that the offer has already been closed. The interesting thing about this case is that they replaced the original landing page with a page of the expired offer; it is a way to keep people informed. This aspect reduces doubts about it and reminds them that for the next eento they need to act quickly to take advantage of it.

Finally, they place the “Sign up here” button so that those who are interested can receive information and not miss anything. LongTail Pro uses this expired offer landing page as an opportunity to acquire more leads. And that way, visitors won’t leave empty-handed.

Create your landing page for Black Friday
Now that you have several Black Friday landing page templates, you can start working on your design. You just need to take the most important elements of this type of page and make the most of them. You know that call-to-action and a good form are the best allies in the visitor-to-lead conversion process.

The idea is to use the examples you have seen as a guide and give them the personal touch that characterizes your brand. Remember that you should focus on the specific offer and one action, as that is the purpose of landing pages.

And if you need additional help in attracting users and generating leads, don’t hesitate to try Antevenio’s performance services. We are a company specializing in Digital Marketing that can help you get quality leads through different channels with innovative performance strategies.

The post The most original Black Friday landing pages with which to get conversions appeared first on Noodrestans.com.

There is currently a real pitched battle between Amazon Ads and Google Ads to see who gets the top spot of the most widely used platforms for online advertising. The reality is that Google Ads dominates the market, but Amazon Ads is hot on its heels. It is no coincidence that companies today want to advertise in one of these two ways.

The Amazon Ads vs. Google Ads competition is very strong and it can be said that both dominate the digital advertising market on the Internet and social networks. They are the two largest sales channels in the world today.

Therefore, the two have introduced several improvements in the use of their platforms to offer attractive packages to the general public. Here, increasing sales is the ultimate goal
Learn more about Amazon Ads and Google Ads
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Google Ads is the type of campaign offered by the North American company to advertise products and services. It is characterized because each ad has an image of the product, name, price, and store name. It also offers additional data such as user reviews and ratings.

When a person clicks on the displayed ad, they access the product file on the seller’s Web site.

For its part, Amazon Ads is Amazon’s advertising platform, and in it you can see sponsored or branded ads of different products. As in Google Ads, you can see the product image, price, seller’s name, reviews of the same, and the shipping value of the product.

When you click on the link, the person is sent to Amazon’s central page where the item is displayed with its most important features.

How are Amazon Ads and Google Ads the same?

In this battle between Amazon Ads and Google Ads, there are some factors in which both platforms are similar and not much difference is observed:

• Amazon and Google advertising works the same way as a user uses the search engine to find a product: both offer the most relevant results.
• On both platforms you will pay per click. Normally the cost per click is not very high and it will all depend on the competition the product has.
• Both focus on 100% sales.
• Both have the same structure having to do with displaying the image, description, price, etc.
• Both appear in organic search engine results.

Differences between Amazon and Google

These are some differences between Amazon Ads and Google Ads. It is important to take them into account as it may be important to opt for one or the other platform. These include the following:

• In Amazon Ads, if a campaign has an end date, it cannot be reactivated and, therefore, the history of that campaign may be lost.
• To be a professional seller on Amazon you have to pay a price of about 39 euros.
• Ads in Google Ads take the person to the product listing page. For his part, on Amazon the user will always remain within the Amazon platform.
• In Google Ads, you cannot control the different ads by keywords.
• In Amazon, you can do a manual campaign segmented by keywords, and you can control the keywords
• With Google, you will be able to advertise a particular brand, since the ad redirects to the central web page.
• On Amazon, ads are not available to everyone. In Google Ads all companies have access to the different campaign types.
• The metrics obtained in Amazon use ROAS (ratio of revenue generated to ad spend) and ACOS (total ad spend to total ad sales). In Google, only ROAS is used.
• Google Ads collects demographic data that can be critical. Amazon, on the other hand, uses only the data it has on its website, such as purchase history, returns, complaints, etc.
• On Amazon, keywords are not enough and there are other factors that play a central role such as price, product reviews, people’s opinion, shipping and returns.

Why digital advertising is the battleground between Amazon Ads and Google Ads

People have always used Google as a search engine to find products and services and solve their needs. On Amazon, on the other hand, they have come to buy directly.

Studies show that nearly 56 percent of people go directly to Amazon to search for a product or service before searching for it on Google. Therefore, the battle between Amazon Ads and Google Ads has become stronger as companies have figured out what people need and what they are doing.

Types of advertising in Amazon Ads and Google Ads
Regarding advertising between Amazon Ads and Google Ads, there are a few types that use both platforms and give excellent results in terms of visibility and reach of the information provided. They are as follows:

A.- Google Ads

• Google’s search advertising produces 64 thousand searches per second worldwide. This makes businesses available to millions of users through their chosen keywords, an advantage in the struggle between Amazon Ads vs. Google Ads.
• Google Shopping is another type of advertising you can find in Google Ads. It is a tool for all advertisers who have an e-commerce site. With it you can promote each product independently without setting up keyword auctions.
• YouTube video advertising. It has opened the door for thousands of advertisers to the most visited website today, generating millions of dollars in revenue. It offers variety in its platform such as TrueView in stream, TrueView video Discovery, Bumper Ads.
• It also offers mobile advertising that reaches more customers worldwide because of the massive use of these devices, a significant advantage between Amazon Ads and Google Ads.
• Display advertising is another widely used type of advertising. Google’s network is the largest site in the world that accepts Adwords and allows advertisers a variety of different formats such as images, text, rich media, and video.

B.- Amazon Ads

• Sponsored products. These are the ads most in demand by consumers. So you can increase sales and visibility of certain products, which can appear on the first search pages or product detail pages.
• Sponsored brands are great for raising awareness and increasing sales. They appear at the top of search results and include the company logo, title and up to three promoted products.
• Sponsored displays, which are advertisements available to professional sellers who are part of Amazon. It allows you to create ad campaigns in very few clicks, a point in favor of Amazon Ads vs. Google Ads. It does not segment by keywords, but by products, categories and interests.
• Amazon Store: these are web pages with more options and are totally free for Amazon members only. With this tool you can increase the visibility of the brand and products offered. They include various metrics to support said campaign such as web traffic and sales.

How to combine social ads into an effective strategy

When it comes to combining an Amazon Ads and Google Ads strategy, using both can be very helpful in achieving different results. Once you understand their differences and similarities, you can decide where to place an ad or not.

Although the Google platform accumulates many more people worldwide, Amazon shows exponential growth in recent years that does not stop. Therefore, it can be seen as an incomparable opportunity for many.

On the other hand, statistics and numbers do not lie. Amazon has a higher cost per click and conversion rate than Google. Despite this, Amazon is not useful for all businesses, but for those that are already on the platform; the others have to pay a very high fee.

Display ads on Amazon can cost around $35,000, making small businesses unable to afford such prices. These display ads are only for the largest companies in the market. Google for its part offers online advertising to everyone.

Do you want to get the best results in your advertising strategy on platforms like Amazon? At Antevenio we know how to build an Amazon Ads strategy that allows you to find active users interacting, browsing and buying in the Amazon environment.

The post Amazon Ads vs. Google Ads. How to combine them in your strategy? appeared first on Noodrestans.com.

It is no secret that the eSports industry is expanding more and more, which is why you need eSports marketing strategies. The idea is that you are up-to-date with the trends present in this industry and can successfully apply them in your plan.

Over the past few years and especially during the period of confinement motivated by the pandemic, this sector has experienced a great increase. Consumers have found spaces for entertainment and distraction in video games.

For this reason, if you work in the gaming industry, it is very important to know the best eSports marketing strategies. Many brands have integrated the different techniques existing around e-sports into their designs to reach younger audiences.

Learn about some eSports marketing strategies
There are many successful examples of brands that have applied eSports marketing strategies. But before you get to know them, it is a good idea to know some of the techniques you can use to create your own strategy, and thus be able to reach your target audience:

A.- Select your audience

If you want to succeed in this world, the first thing you need to do is to know and understand the community that makes it up. This way, you will be able to design eSports marketing strategies focusing on the target audience. Keep in mind that eSports audiences can be classified into many different genres.

In fact, they are usually categorized by the type of games you like, among them are:

• Player versus player (PvP).
• First-person shooter (FPS).
• Real-time strategy (RTS).
• Multiplayer online battle arena (MOBA).
• Massively multiplayer online role-playing games (MMORPG).

By knowing who you are targeting, you have the ability to create content that is appropriate. It also helps you communicate with the eSports teams your target audience might be interested in. If they coincide with your goals, you can make a lasting and mutually satisfying partnership.

B.- Identify the appropriate channels
The next thing you need to do is look for where your audience spends most of their gaming time. Next, you will look for the most popular eSport teams that offer good sponsorship opportunities. It should be noted that gamers tend to be more on video game streaming platforms such as:

• Twitch.
• Hitbox.
• Azubu.
• YouTube Gaming.
• Bigo Live.
• Gosu Gamers.

C.- Choose the perfect game.

Another key step in eSports marketing strategies is to select the right game for your type of audience. It is important to know that there are currently more than 30 video games with professional tournaments. It should be noted that each of them has its own audience.

Nowadays, trends and the environment change very quickly as they advance as new titles are released. So you need to thoroughly analyze the audiences of different tournaments and determine which ones best suit your ideal audience.

D.- Work with content marketing
Content is the king of any strategy, and in the case of eSports, it is no exception. Therefore, you need to include a good content marketing plan as it can help you get your brand known in the gaming industry. Blogging is a good idea because you can post valuable information about video games and this can help you gain a loyal following.

You can also get your influential partners in this industry to create exclusive content for your site and promote it through their channels. You can leverage social media and in-stream ads to publicize your posts. Don’t forget that you should always include a compelling call to action at the end of each post.

As long as your content is up-to-date and of high quality, there is a great chance that it will go viral in gaming communities. You can also take advantage of video content dedicated to eSports, the important thing is that everything you share brings real value to your audience.

F.- Apply collaborations with influencers.

Leveraging the influence of certain people on digital platforms is one of the foolproof eSports marketing strategies. In this area, the possibilities may be more interesting, since these celebrities are experts at enhancing their digital image.

But it is essential that you distinguish between two types of potential influencers: streamers and professional gamers. The most followed accounts in eSports are not those of professional players, but those of streamers. The latter broadcast and comment on their games through channels such as Twitch and YouTube.

G.- Sponsoring events and teams
You need to think about using event and team sponsorship in your strategy. In the first case, it is essential to consider the following factors that will determine its effectiveness:

• Visibility: it is important that before signing a sports sponsorship, agreements to ensure brand/product visibility are clear.
• Engagement: you need to explore opportunities for interaction, because this is what will allow you to increase brand memory in the minds of your audience.
• Price: while sponsorships help cover costs, eSport organizations will be open to long-term relationships.
• Segmentation: although most eSport audiences are young and tech-savvy, you have to study and segment the audience according to each video game.

When it comes to sponsoring an eSport team through an agency or even starting a team from scratch. You should also rely on visibility but it will be associated with the team’s results. So it is important that you know the industry well to choose the players with the most potential.

H.- Organize events through your team
Working on organizing events can also give your brand more visibility and recognition. In fact, you can visit nearby pubs and gaming venues to find companies that might be interested in being a co-sponsor. You have the opportunity to start developing these events on Twitch through your team:

• Mini tournaments: here you can manage your team, promoting the activity on your social channels. You can organize a prize so that more people can see the tournament.
• Multicast events: by collaborating and interacting your team will gain more viewers.
• Podcast / Webinar – You have the opportunity to host a weekly or biweekly show. Invite your team members to share trade secrets and sports tips with viewers.
• Team meetings: a space to exchange ideas to improve your broadcast. You can create a Discord server to better connect with your team, and users will be able to post questions and exchange notes using the dedicated server.

Examples of eSports marketing strategies.
Since you know the key techniques for creating your plan, it is time for you to see examples of the best eSports marketing strategies. The idea is that they can serve as inspiration and incorporate them so you can be more successful:

1.- Influencer marketing – Ninja and Drake

A good example of influencer marketing is that of Ninja, the biggest YouTube streamer with 19 million and 14 million followers on Twitch. This eSports influencer has played Fortnite with the famous rapper Drake.

Fans of these live broadcasts love these kinds of collaborations. Also, you can unite two types of audiences on the same channel, the streamer and the singer. What can generate greater reach and visibility for your brand.

2.- Association with influencers – Shroud with JINX

Outside the gaming arena, you can also play with the influence of streamers. You just need to find one that has the same audience as yours and is active on the platforms of your choice. A good example is Shroud’s association with the clothing brand JINX.

3.- Create fantastic tournaments – Rocket League

Another of the eSports marketing strategies that adds to this list is the creation of large tournaments. A good example is PepsiCo subsidiary Brisk, 7-Eleven and Twitch, which organized an off-season sports tournament for the game Rocket League.

What are they good for? They help create a highly competitive atmosphere for all the popular eSport teams. It also offers a greater opportunity to be recognized by major sponsors as well.

4.- Start an eSports team – Gen.G

As you know, eSports teams can be another good option, and, for example, the Twitch platform can have any number of members. And the best thing is that even if you are a small brand you can form your own eSports team.

There are many eSports marketing strategies that you can apply and not only can you leverage good techniques. You also have successful examples that can be a good push to develop your plan within this industry.

If you are looking for a specialized agency to help you throughout the process, at Antevenio we are specialists in creating strategies in Esports and Gaming through which you can generate experiences that will help you connect with younger audiences.

The post Marketing strategies for eSports: 4 successful examples appeared first on Noodrestans.com.

Digital platforms are launching new features to benefit brands, such as Live Shopping that will help you promote your business effectively and, most importantly, positively affect your sales.

That’s why Live Shopping on social networks has become popular and has established itself in the world because of the great ability it has to sell, which is obviously very attractive to businesses. For this and other reasons it is so important today to have a digital presence.

Undoubtedly, the confinement due to the pandemic forced brands to reinvent themselves, since it was almost impossible to go to physical stores. So many have turned to e-commerce. This also further enhanced the famous Live Shopping. The goal? To facilitate the consumer’s online shopping process.

Generate real-time purchases with Live Shopping

As you already know, Live Shopping is about generating real-time sales among a target audience to expand the market. Its main value is to get massive sales for new brand-related targets. In addition, it can help you in terms of loyalty and renewal of the shopping experience.

But this is not new, since in 2016 Alibaba launched Taobao Live for the Chinese market. This innovative idea evoked the concept of teleshopping, which marked the 1990s and early 2000s. It consisted of a live Internet and TV broadcast with a virtual store where users could view products and buy them at the same time.

In view of this, additional components arose to provide “shoppertainment” (shopping + entertainment). These included reactions and chat, as well as various product reviews, demos, Q&As, and influencer marketing options.

It did not take long for Alibaba’s rivals, Mogujie and JD.com, to also use the Live Shopping strategy. In fact, in 2018 Tabao Live reached $15,000 in sales, bringing with it 400 percent annual growth.

In 2020, platforms such as TikTok and Pinduoduo joined in. According to Statista, the number of Chinese Live shopping users exceeded the shocking 600 million this year. In addition, Live Shopping has reached 20 percent of the e-commerce market share in China.

Benefits of Live Shopping

Now that you know more about Live Shopping, it is time to find out its positive aspects. You need to make a decision based on what can benefit your business:

1.- You don’t need a big investment
Many businesses, especially small ones, worry about initial investment. But the good news is that for live purchases, you don’t need to invest more in production costs. Rather, you should focus on being more strategic when you invest.

This is because nowadays the production quality of influencers and celebrities on social has improved a lot. Which makes it equal to professional production companies, but at a lower cost, benefiting brands.

It is enough to have good lighting, as this increases the quality of a video. In addition, the vast majority of consumers are waiting for nothing more than to see a live video to sell products. Their goal is content and a good experience.

2.- A large audience is not everything
Some companies believe they need thousands of followers for their live buys to take effect. But the reality is that the important thing here is that you have a good number of consumers interested in the products you offer.

Campaigns through social networks have the ability to attract customers to a company’s home page because of their high reach. It is not a matter of having a thousand people connected during the broadcast, but that at least 50 actually buy your product.

3.- Allows you to measure several indicators
When talking about the benefits of Live Shopping, one cannot fail to mention that it offers the possibility of measuring various KPIs. For example, the open rate and comments before, during and after the live broadcast. Likewise, you will be able to monitor active visits, the number of products added to the shopping cart, and the most successful products.

All of these indicators can help you better assess the impact Live Shopping has on your sales. This process would be very complicated to perform if you use other tools.

What products you can sell during Live Shopping

If you want to try your luck with shopping via live broadcasts, you should inquire about product selection. Consider that this sales strategy gives you the highest return in compulsive buying, that is, the one where the price does not force you to think much about the final click on the promoted item.

So in which industry is this feature best suited? In fashion and accessories, costume jewelry, beauty, small appliances. As well as hobbies, DIY, food, beverages, education, among others.

Another key you should keep in mind when selecting the products you offer in Live Shopping is that you can show the benefits of using them live. For example, with makeup you can do this perfectly.

Find out how to select the right influencer

A key element in your live buying strategy is the influencer who will present your business live. For this, it is essential that you know some of the requirements you need to consider when selecting the influencer:

He or she must be very in tune and consistent with your brand, so that he or she can comfortably and naturally advocate for it.
He must have the ability to attract a good amount of audience to make it profitable. And have a profile in accordance with the goals you set for yourself, as well as the type of product.
You must know how to behave well in front of the camera, because live sales can take you out of your comfort zone.
You shouldn’t be afraid of the sale, because if you don’t give it the right feel, the campaign may fail.
You have to consider the influencer’s cache, which is the amount to which training costs can be added.
It should be noted that currently one of the most effective ways to develop this strategy is through influencers. But over time, SMBs that cannot afford them may look for other low-cost formulas more suited to their budget.

Platforms where you can do Live Shopping
Knowing the platforms on which you can implement this strategy is essential. In the case of China, it has experimented with Live Shopping on Taobao, Douyin or Kuaishou, where it has been very successful. In general, then, Instagram would be the perfect network for its trendy vocation.

You can also leverage this format to test a multichannel experience. This means you could consider working with other platforms such as Facebook and TikTok. Keeping in mind that the latter social network (also Chinese) has become one of the most engaging in the past two years.

As if that were not enough, some companies have tried their luck by creating a space from their own website. But in this case, you should know that there must always be an open channel of user interaction and effective product exposure. Through which the purchase can be made conveniently, as in the RR.SS.

Incorporate Live Shopping into your strategy
Knowing both the benefits and the platforms you can use, the next step is to learn how to apply Live Shopping in your marketing strategy. To do this, you just need to follow a few simple tips:

A.- Choose the right platform

It is true that you already know some of the platforms you can use, but you need to learn how to choose the one best suited to your target audience. In case you want to target Generation Z, you can opt for live broadcasts on the Chinese social network, TikTok.

But if you want to reach a more diverse and broad audience, we recommend using Instagram Live Shopping. It has the advantage that you can direct your followers or those of the influencer, directly to the Instagram Shop. In more specific words, it takes them directly to purchase the product.

B.- Find influencers for Live
Influencers are a key element, since they are the ones who usually run Live Shopping. Therefore, it is extremely important that you are sure that this influencer belongs to the same industry as your business. Keep in mind that both his or her followers and yours will be interested in what you offer.

Although Live Shopping is most widely used in the fashion, beauty and personal care industries, this does not mean that other niche markets cannot apply it. The important thing is to find a good influencer who matches your brand values.

C.- Create a live interactive

Finally, you have to design a live show where you show the product and its use, where consumers can interact and be redirected to buy. These three aspects are essential if you want to be successful.

In addition, you need to know the process you need to follow to achieve what you set out to do:

Before the live broadcast you need to invite your followers to pay attention to the broadcast. You can do this through a post or by using Stories.
During the live broadcast you must show the products in their original packaging so that consumers can understand how they would receive their order. Also, answer any questions the viewers may have.
Then you need to direct them to visit your website or e-commerce and use discount codes or promotions. In this way, your company will get higher sales conversions.
Now you know all you need to do to incorporate Live Shopping into your strategy. But if you need support with the whole process, don’t hesitate to turn to Antevenio. We will help you have a proper presence on social networks as well as attract users that will generate sales through an effective Social Ads strategy.

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