November is one of the months when consumers wait for the most promotions, so you should have your Black Friday landing page ready. This is the best method if what you want is to convert visitors into potential customers, so you should get the most out of this strategy.
Landing pages are a key element in your digital marketing strategy because they help you gather information from users. Keep in mind that the person who enters your page and leaves their information in exchange for a discount, material downloads, etc., does so because they are interested.
So, if you are planning to launch your campaign for the start of Christmas shopping, then you need to create your Black Friday landing page. Remember that you need to work out your strategies in advance so that you can test them.
Get inspired to design your Black Friday landing page
One of the best ways to create your Black Friday landing page is to look at some successful templates from other brands. The idea is for them to be a sort of guide and inspire you so that you can start designing your own template. You just need to focus on the specific goal and the concrete action you want to convey:
1.- Catchy title
A good example of a Black Friday landing page is Handle the Heat, led by expert chef and cookie specialist Tessa Arias. The design begins with several images from their recipe books, followed by an interesting and clear headline, “The Ultimate Black Friday Bundle.”
It has a differentiating element where it emphasizes the value of its offer as it indicates how much they can save compared to the regular price. It also gives an overview of the features and benefits included in the bundle. It should be noted that it has a striking call-to-action button to make the purchase.
It also generates a sense of urgency by informing at the bottom of the page that it will only be available for a limited time. But the key to it all is that Tessa focused on offering a discounted package of books and cooking classes, her main goal to drive conversions.
2.- Download the form – Passion for Savings
There is one element that is fundamental to most landing pages: the form. It can promote different actions, but the purpose is the same, to get information from the visitor. One model is Passion for Savings, which offers a downloadable cheat sheet of Black Friday deals in exchange for a name and e-mail address.
This is a popular Web site that helps consumers save money through printable coupons, online deals and money-saving tips. And in the design of your Black Friday landing page you can see how they get straight to the point.
Use short, precise text so visitors know immediately what is being offered and what they can get. As for the form, it has simple fields that help ensure that the page stays uncluttered and make it easy for visitors to register. It also has a simple but direct call to action.
3.- Description of the package – Creative Memories
Explaining in detail what you will be offering is one of the best techniques to persuade the visitor to take the action. And this is exactly what Creative Memories does on its Black Friday landing page. Specifically, this brand sells premium photo books and albums.
In its Black Friday 2019 campaign, it offered anyone who spent more than $150 one of two free packages worth more than $100. It begins its landing page with a catchy headline and a few lines explaining what is included in the package. As well as how customers can request it and how long the promotion will be available.
They also use a sense of urgency in the text to incentivize users to make a purchase. This is followed by detailed information about what is contained in each package offer. And a key point is that they use short videos that show the packages in more detail.
As if that were not enough, the brand makes a simple, numbered step-by-step guide available to people interested in its promotion. All this facilitates the process and encourages the visitor to take the action established on the page.
4.- Gift Cards – Hip 2 Save
Part of the Hip 2 Save campaign for Black Friday 2020 was based on a giveaway. Participants had a chance to win one of four Amazon gift cards per hour. Note that they usually post deals of the week, promo codes, and money-saving tips on their site.
The page opens with a Christmas-themed hero image that says it all without using words. It is followed by descriptive text on everything about the draw, in which they use easy-to-understand language. They also apply capital letters and colors to highlight the most relevant information.
In addition, they add a form whose title says, “Enter for a chance to win.” They enter the three most basic fields, which are first name, last name, and email address. They end with the personalized call to action “I want to enter.”
At the bottom of the landing page, Hip2Save places its social networks so users can follow their profiles and be informed about other offers. And they also invite you to sign up for their newsletter.
5.- Countdown – The Winery Bull Run
Another good example of a Black Friday landing page is The Winery at Bull Run. This company is dedicated to selling award-winning wines and providing artisanal wine tasting experiences. For Black Friday, it launched an exclusive offer every hour for eight hours.
Its design is minimalist and monochromatic, denoting simplicity and elegance at the same time. They make it clear in their header that the offer is only usable for online purchases, which adds to the exclusivity of the promotion. What is most striking is the countdown timer that reminds customers that the offer is valid for a limited time.
At the bottom of the landing page you can see each special offer with its respective explanatory text and categorized by time. Give visitors advance notice of when they can get their hands on different offers, and each one has its respective call to action.
6.- Offer Expiration – LongTail Pro
There is one element on landing pages that is very important and that is the call to action. Without that little button, users wouldn’t know what to do and wouldn’t be able to convert into potential customers. And the keyword research tool for SEOs and content marketers, LongTail Pro knows this perfectly well.
That’s why LongTail Pro placed the CTA button at the beginning. But the Black Friday landing page is a bit unusual, since it is not promoting anything. It now informs users that the Black Friday offer has expired.
From the beginning, the headline tells visitors that the offer has already been closed. The interesting thing about this case is that they replaced the original landing page with a page of the expired offer; it is a way to keep people informed. This aspect reduces doubts about it and reminds them that for the next eento they need to act quickly to take advantage of it.
Finally, they place the “Sign up here” button so that those who are interested can receive information and not miss anything. LongTail Pro uses this expired offer landing page as an opportunity to acquire more leads. And that way, visitors won’t leave empty-handed.
Create your landing page for Black Friday
Now that you have several Black Friday landing page templates, you can start working on your design. You just need to take the most important elements of this type of page and make the most of them. You know that call-to-action and a good form are the best allies in the visitor-to-lead conversion process.
The idea is to use the examples you have seen as a guide and give them the personal touch that characterizes your brand. Remember that you should focus on the specific offer and one action, as that is the purpose of landing pages.
And if you need additional help in attracting users and generating leads, don’t hesitate to try Antevenio’s performance services. We are a company specializing in Digital Marketing that can help you get quality leads through different channels with innovative performance strategies.
