Being at the top is everyone’s dream in the digital world, so you need to learn how to position your food app. You need to work with app SEO, that is, ASO (App Store Optimization).

More and more brands are choosing to create their own apps to offer better services to their customers and a quality experience. But it has become a market with high competition, especially in this high consumer demand area.

Pandemic saw an increase in apps with different options so that people could eat at home. Given this boom, it is critical to work on a strategy that gives you the opportunity to position your food app at the top of the list.

The importance of ASO for your food app

Keep in mind that app store optimization should be fundamental in your marketing strategy to position your food app. Also, you should consider that this helps you a lot in acquiring new potential customers.

If you have a successful ASO, you will have a steady stream of new users finding your app in search results. It should be noted that these are organic users who are free and are usually more interested. This means they are more loyal than those who discover the app through a paid campaign.

You will get a better conversion rate which will benefit your paid campaigns, social marketing and other user acquisition efforts. When you have a high rate, you can get more downloads from all your traffic channels, resulting in a greater return on your invested spend.

Tips for positioning your food app
Knowing the importance of positioning your food app and how it can benefit your business, it is time for you to learn how to do it. For this, it is of great importance that you know the best ASO techniques you can implement in your positioning strategy:

1.- Find relevant keywords for your app.

The first thing you should do is to create a list of keywords, think about your product, and find suitable keywords. In this process you can rely on tools such as TheTool’s “Suggest Keywords” that works with Stores’ autocomplete feature.

You can consult colleagues, friends and family members, as they may be thinking more like a consumer. The goal is to find at least four or five keywords per category. Once you have the results, use them as a basis for finding more keyword ideas.

Synonyms can also help you, as these are terms with the same or similar meaning to your ideas. You can also check media coverage and user reviews, so you can find out which keywords contain comments.

You should see what terms users use when they talk about competing applications. And if you want, use the autocomplete feature whereby you only have to type one of your words into the search field and check what terms the tool suggests.

2.- Add your main keywords in the name and title of the app.
One of the most valuable aspects when positioning your food app is the name and title, that is, the name and title of the app. This is one of the fields that carries the most weight for ASO, so you need to make sure there is a keyword related to the theme of the app you are launching.

In the case of using the App Store, it only supports a maximum of 30 characters and in a Google Play allows 50 characters as a limit. Remember that the app title carries the most weight for the algorithm, so if yours contains the keyword in the name, it will outrank others with the same keyword in another position.

3.- Find keyword combinations

When finding keyword combinations you have to consider that the best ones are the simple ones and lots of traffic. But if you are going to start in this market, it is better to work with simple ones and low medium traffic.

The idea is that you can increase your visibility, so you should combine general keywords and create medium- and long-tail keywords. For example, general ones can be “restaurant” and “food,” and if you combine them you can form a long-tail word like “Chinese cuisine restaurant.”

Something you should consider if you are going to launch your app in iOS is that it has a specific field for keywords. Therefore, do not use spaces or repeat keywords that you have already placed in the app name or subtitle.

4.- Place your keywords in the right places
In order to position your food app correctly, you need to be clear that app store keywords are indexed differently in stores. For example, in Google Play you have to place them in all fields: Title, Short Description, Long Description.

It should be noted that your app can also be ranked by the keywords included in the developer’s name and URL. But not only in those spaces, user reviews are also of great relevance to get a good ranking.

On the App Store, on the other hand, you have to be much more precise, because you have less space to include keywords. You only have the name of the app, subtitles and keywords (field). Although they are also important in the name of in-app purchases (IAP), developer name, and subscriptions, they are not ASO-managed fields.

5.- Take advantage of the promotional text (iOS) or description (Google Play).
As you already know, each platform works differently, if you use iOS you should take advantage of the Promotional Text field. It is true that keywords in this space do not index or serve to position your food app as such. But it would help you generate a 35 percent increase in conversion.

You should use short words and simple phrases that can be easily understood. This is to do a good promotion of your food app on iOS.

But in the case of Google Play there is one really powerful field and that is the description. There you should put your main keywords in the first and last paragraphs. Evaluate what the keyword density is so you can decide if you need to give more weight to some words than others.

6.- Include screenshots

Consumers today have made it clear how important the visual part is to them. These elements have a great impact on the conversion rate. Therefore, if you want to position your food app, it is important to add screens or screenshots.

How so? This is something that users pay attention to when searching for an app that interests them. Here you should avoid unnecessary messages and you should use a clear background in case you want to include text or short messages in addition to the image. And it is important to keep the vertical format that fits the devices.

This is the ideal space to highlight all the benefits of your mobile application. Just be sure to use an eye-catching and different design that will catch users’ attention.

7.- Use short videos
Continuing with visual content, another good alternative to attract users is to add short videos. In case you work with this format, you need to make sure it lasts about 12 seconds. It is a brief look at your food app that can help you position yourself.

Consider that in Google Play you can only include one YouTube video, while in iOS you can use up to 3 videos. Currently, most apps include this format, so don’t forget about it.

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Being able to create quality content is crucial for any company that wants to seduce and attract its target audience. Having engaging content that meets the needs of customers is everything for a brand today. The most important thing in content creation is to have a true balance between entertainment and information.

Within any content strategy is what is known as EAT content which has to do with the SEO ranking of any content on the web. This term became fashionable in 2018 when, through a Google update, it began to be implemented.

You have to remember that creating quality content has to do with ranking in the most used search engines such as Google, Yahoo or Bing. In other words, it is what will give visibility to the business. There are many actions that can be performed to contribute to better rankings, but they are not permanent, as Google frequently updates its algorithms.

Learn more about Google EAT: create quality content

Thanks to Google’s updates three aspects have begun to be used in an important way on SEO. It all comes down to the arrival of EAT, which in its acronym in English is determined as: Expertise, Authoritativeness, Trustworthiness. It is essential to know each of these terms:
A.- Competence

Google highly values content that is written or signed by experts in any topic that is touched upon. Conversely, it rejects content produced by people who are not experts in the field or lack relevance.

The online reputation of the person who signs these documents will be crucial in positioning himself or herself as an expert in the subject matter in question. Hence the importance of creating quality content for a blog, website, or social network.

B.- Authoritativeness

Google also takes into account the authority a web page may have to rank in different search engines. Links, years on the web, reputation, websites of official organizations. The more authority a website can possess, the better its content will be.

C.- Reliability

The trust that the Web in which different content is stored can generate is crucial when creating quality content. To position yourself as a trustworthy site, you must have a totally secure site with high-quality, truthful, legal and up-to-date content.

Pages that generate little trust are not well accepted by users and are at the bottom of the various search engines, especially Google.

The added value of Google EAT for creating quality content

Creating quality content for a website is important, which is why having EAT content is critical for a digital space to rank well. Keep in mind that the importance of Google EAT is greatest in certain content. An example are those businesses where the experienced person is the one giving the information and this has an impact on the behavior of searchers.

This happens very frequently when searching for medical topics where the information one finds must be of quality and totally true. Google in this case will first trust people who are experts in the field to show this information over those who are not.

Pages that are YMYL or (Your Money Your life) are the ones that are most affected by this EAT content. Creating quality content is critical to beating the competition and even more so on this type of page.

YMYL pages are those that can directly affect the well-being, health, financial stability, and security of users. These sites, in order to create quality content, must take special care to adhere to EAT best practices. The main goal is to achieve relevant results and give people quality content.

Most frequent YMYL sites to find to create quality content

There are a very significant number of Web sites that need to be guided by Google EAT best practices to stand out and create quality content. These include the following:

Medical information pages.
Legal information Web sites.
Financial information.
Digital security sites or spaces.
E-commerce or online stores.
Being able to create quality content on these sites is essential if you want to rank well in Google. If creating quality content is the ultimate goal of any brand, it can better attract potential customers if applied properly.

Best practices for quality content creation: EAT strategy
The EAT method is based on creating a set of actions to deliver a quality customer experience. This is why it is so important to create quality content so that Google takes this into account and can offer only the best to its millions of customers.

Some of the suggestions that can be considered to improve the EAT strategy include the following:
1.- Publish error-free and well-structured content
It is essential to create quality content to do so without any kind of errors such as spelling, in terms of structure, grammatical errors, etc. The final content must be well structured and reasoned so that it is easily understood by people.

There are many tools such as WordPress that encourage and have options that guide the user through every step of what it is to create quality content such as good introduction of text, headings, subheadings, number of paragraphs, number of words per document, etc.

2.- Update content constantly

Posting and updating information from different content that is uploaded to the web is important to stay at the top of searches. This enriches the brand and renews information at all times. It should be kept in mind that the links used must continue to work despite updating an entire website.

3.- Introduce the author of the content

Keeping track of who the person was who made an article or content in any digital space is important. Adding the person’s name will create a history of everything that was posted by the person and it will be possible to determine whether or not they are someone with expert knowledge. This legitimizes the authoritativeness of the same.

4.- Promote creative teams
Creating quality content is not easy, but a good way to give confidence, strength, and support to all contributors is to dedicate a presentation page. This restores trust and humanizes the brand. It also serves to give visibility to the people behind the creation of content for a website, social network or blog.

5.- Show successes

If an award has been obtained, it is good for people to be aware of it. Especially if it is a major brand, an award of any kind will give credibility, notoriety to the company and position it in the minds of potential buyers or customers. Google positively rewards these kinds of aspects.

6.- Personality to the brand

When creating quality content, keep in mind that all information produced must have a specific purpose and must contribute to the brand’s personality. For this reason, it is important to determine what the brand is like if it is serious, fun, traditional, inspiring to know where to focus resources in creating content conducive to an EAT strategy.

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