November is one of the months when consumers wait for the most promotions, so you should have your Black Friday landing page ready. This is the best method if what you want is to convert visitors into potential customers, so you should get the most out of this strategy.

Landing pages are a key element in your digital marketing strategy because they help you gather information from users. Keep in mind that the person who enters your page and leaves their information in exchange for a discount, material downloads, etc., does so because they are interested.

So, if you are planning to launch your campaign for the start of Christmas shopping, then you need to create your Black Friday landing page. Remember that you need to work out your strategies in advance so that you can test them.
Get inspired to design your Black Friday landing page
One of the best ways to create your Black Friday landing page is to look at some successful templates from other brands. The idea is for them to be a sort of guide and inspire you so that you can start designing your own template. You just need to focus on the specific goal and the concrete action you want to convey:

1.- Catchy title

A good example of a Black Friday landing page is Handle the Heat, led by expert chef and cookie specialist Tessa Arias. The design begins with several images from their recipe books, followed by an interesting and clear headline, “The Ultimate Black Friday Bundle.”

It has a differentiating element where it emphasizes the value of its offer as it indicates how much they can save compared to the regular price. It also gives an overview of the features and benefits included in the bundle. It should be noted that it has a striking call-to-action button to make the purchase.

It also generates a sense of urgency by informing at the bottom of the page that it will only be available for a limited time. But the key to it all is that Tessa focused on offering a discounted package of books and cooking classes, her main goal to drive conversions.

2.- Download the form – Passion for Savings

There is one element that is fundamental to most landing pages: the form. It can promote different actions, but the purpose is the same, to get information from the visitor. One model is Passion for Savings, which offers a downloadable cheat sheet of Black Friday deals in exchange for a name and e-mail address.

This is a popular Web site that helps consumers save money through printable coupons, online deals and money-saving tips. And in the design of your Black Friday landing page you can see how they get straight to the point.

Use short, precise text so visitors know immediately what is being offered and what they can get. As for the form, it has simple fields that help ensure that the page stays uncluttered and make it easy for visitors to register. It also has a simple but direct call to action.

3.- Description of the package – Creative Memories

Explaining in detail what you will be offering is one of the best techniques to persuade the visitor to take the action. And this is exactly what Creative Memories does on its Black Friday landing page. Specifically, this brand sells premium photo books and albums.

In its Black Friday 2019 campaign, it offered anyone who spent more than $150 one of two free packages worth more than $100. It begins its landing page with a catchy headline and a few lines explaining what is included in the package. As well as how customers can request it and how long the promotion will be available.

They also use a sense of urgency in the text to incentivize users to make a purchase. This is followed by detailed information about what is contained in each package offer. And a key point is that they use short videos that show the packages in more detail.

As if that were not enough, the brand makes a simple, numbered step-by-step guide available to people interested in its promotion. All this facilitates the process and encourages the visitor to take the action established on the page.

4.- Gift Cards – Hip 2 Save

Part of the Hip 2 Save campaign for Black Friday 2020 was based on a giveaway. Participants had a chance to win one of four Amazon gift cards per hour. Note that they usually post deals of the week, promo codes, and money-saving tips on their site.

The page opens with a Christmas-themed hero image that says it all without using words. It is followed by descriptive text on everything about the draw, in which they use easy-to-understand language. They also apply capital letters and colors to highlight the most relevant information.

In addition, they add a form whose title says, “Enter for a chance to win.” They enter the three most basic fields, which are first name, last name, and email address. They end with the personalized call to action “I want to enter.”

At the bottom of the landing page, Hip2Save places its social networks so users can follow their profiles and be informed about other offers. And they also invite you to sign up for their newsletter.

5.- Countdown – The Winery Bull Run

Another good example of a Black Friday landing page is The Winery at Bull Run. This company is dedicated to selling award-winning wines and providing artisanal wine tasting experiences. For Black Friday, it launched an exclusive offer every hour for eight hours.

Its design is minimalist and monochromatic, denoting simplicity and elegance at the same time. They make it clear in their header that the offer is only usable for online purchases, which adds to the exclusivity of the promotion. What is most striking is the countdown timer that reminds customers that the offer is valid for a limited time.

At the bottom of the landing page you can see each special offer with its respective explanatory text and categorized by time. Give visitors advance notice of when they can get their hands on different offers, and each one has its respective call to action.

6.- Offer Expiration – LongTail Pro

There is one element on landing pages that is very important and that is the call to action. Without that little button, users wouldn’t know what to do and wouldn’t be able to convert into potential customers. And the keyword research tool for SEOs and content marketers, LongTail Pro knows this perfectly well.

That’s why LongTail Pro placed the CTA button at the beginning. But the Black Friday landing page is a bit unusual, since it is not promoting anything. It now informs users that the Black Friday offer has expired.

From the beginning, the headline tells visitors that the offer has already been closed. The interesting thing about this case is that they replaced the original landing page with a page of the expired offer; it is a way to keep people informed. This aspect reduces doubts about it and reminds them that for the next eento they need to act quickly to take advantage of it.

Finally, they place the “Sign up here” button so that those who are interested can receive information and not miss anything. LongTail Pro uses this expired offer landing page as an opportunity to acquire more leads. And that way, visitors won’t leave empty-handed.

Create your landing page for Black Friday
Now that you have several Black Friday landing page templates, you can start working on your design. You just need to take the most important elements of this type of page and make the most of them. You know that call-to-action and a good form are the best allies in the visitor-to-lead conversion process.

The idea is to use the examples you have seen as a guide and give them the personal touch that characterizes your brand. Remember that you should focus on the specific offer and one action, as that is the purpose of landing pages.

And if you need additional help in attracting users and generating leads, don’t hesitate to try Antevenio’s performance services. We are a company specializing in Digital Marketing that can help you get quality leads through different channels with innovative performance strategies.

The post The most original Black Friday landing pages with which to get conversions appeared first on Noodrestans.com.

Lead generation strategies for 2022 are something that all companies’ marketing teams are starting to work on in advance. Lead generation involves generating the interest of a company’s consumer or customer. Potential customers are those who are starting out in the sales funnel.

Lead generation techniques for 2022 will mainly consist of converting these potential consumers into customers of a particular brand. Generating sales is the ultimate goal of every company. But to achieve this goal, it is necessary to have quality leads. Regardless of the type of products or services a company makes, the important thing is to know how to reach the target audience.

The rules of lead generation are constantly changing, and now all efforts are focused on getting the next year off to the best possible start. It all depends on the habits of consumers, their interests and the market situation.

Lead generation is not only about the digital world, but also about the physical world. Events or conferences are recognized as the most effective by 66% of marketers.

Lead generation 2022: data that portends success

Although there are many methods to capture the attention of potential customers, digital strategies are the ones that currently dominate and are expected to grow in the following years. Since the coronavirus pandemic and population isolation, there has been a shift toward using technology for various purposes such as working, communicating, learning, and entertaining.

Lead generation in 2022 will be influenced by this new digital push. Even companies that used to sell through B2B methods have changed the way they work. They have initiated accelerated digitization to be more competitive in the new reality.

Therefore, the main lead generation techniques 2022 will accommodate marketing strategies in social networks, search engine optimization, content marketing, SMS Marketing, Email Marketing and more.

According to the latest recorded data, marketing teams in companies are seeing the positive side of this new remote working methodology. Nearly 70 percent of the members of these teams prefer digital communication to traditional or person-to-person contact.

The end of the cookie era: lead generation in 2022
The implementation of lead generation strategies in 2022 is just around the corner, so having the knowledge of how this strategy can develop in the future is crucial. Within so-called Inbound Marketing, prospect generation has always played a central role. However, one point that has changed over time is the use of cookies.

The cookie era is coming to an end, which would be a very important change for the future of marketing for businesses. Advertisers are now more focused on getting more and more robust databases, but without being intrusive with users.

Although maybe if you are an e-commerce brand, cookie regulation will have more implications. Therefore, being able to capture leads will be essential to allow customers to move forward in the buying process.
10 keys to lead generation 2022: how to leverage your strategy
New changes in the use of cookies will bring new ways of working that different companies will need to take into account for 2022. These include the following:

1.- Activate SEM campaigns for lead generation in 2022

When it comes to web positioning, Google Ads is the key to having SEM campaigns that generate quality leads and traffic. To implement this type of strategy, it is best to do so by following a few steps like these:

Select a campaign target.
Register or log in to Google Ads.
Choose the location and language.
Determine a daily budget.
Create ad groups of between 5 and 10.
Search for well-determined keywords based on the target audience or target person for the campaign.
Choose the correct match type for each keyword.
Create interesting copy for the ads, link or CTA.

2.- Use the YouTube lead form extension.

The lead form extension is a new YouTube social networking format that will help you capture leads through video. This format is the most effective of all, as it is focused on acquiring potential customers.

Moreover, among its virtues, the fact that it is able to capture customers’ attention more efficiently than other strategies stands out. The reason is that information about the brand appears to the user in the same video and can be recorded instantly.

This type of ad produces nearly 22% more conversions than other digital methods. For 2022 lead generation, it is a very original and special way to get prospects. However, the results are related to the success of the video uploaded to the YouTube platform, its quality, content, etc.

3.- 2022 lead generation with social ads

Social ads are a very important format within what is lead capture. This is because they can reach users in their leisure moments due to their features and segmentation possibilities.

In addition, for the specific goal of attracting leads, there are ad formats specifically designed for this. Do not forget that social networks are the main channel of communication between users and brands. Therefore, we should not stop implementing strategies through these platforms.

4.- E-mail marketing

Email marketing is another important source of lead acquisition. Lead generation in 2022 will depend heavily on this customer-brand communication strategy. But remember that an effective email campaign will depend on having a solid database.

The ultimate goal of email marketing is for potential customers to follow a certain link or CTA button that will normally take them to a landing page where they can leave their information. Then, they will be included in a database specifically dedicated to sales and conversion.

The fact that most users clicked means that they are willing to receive email promotions.

5.- Native advertising campaigns
This is a format that appears naturally integrated into the content of a publication, copy, image, etc. An example would be a linked article in the footer of a media outlet.

An advantage of this type of lead generation strategy in 2022 is that the leads it captures reach the brand organically. In this sense, the most widely used technique is Branded Content, which consists of offering quality, relevant content of interest to prospects, associating it with the brand to improve its reputation and attract prospects.

6.- Interactive content

This type of content shows the best performance compared to others in the same class. Engagement has been shown to increase with its use.

They also serve to capture data on how to qualify a lead. There are many formats that can be used to generate leads, such as:

Questionnaires
Interactive emails.
Augmented reality.
Product recommendations.
Infographics.
Videos of various products.

7.- Lead generation through downloadable content
This is one of the most promising strategies for lead generation in 2022. The use of incentives is a very effective strategy for acquiring leads. Typically, the user finds this downloadable content while searching for content on the Internet through search engines.

It works great for very specific information. The search itself leads the person to solve their initial need but, in return, they must click on a CTA button or link to get other more valuable content such as a free guide, ebook, etc.

The end user is asked to fill out a form to leave data that will be used later in Email Marketing or SMS Marketing campaigns. Of course, it is crucial that the content offered is of high value, because if the user can obtain such information on another page without providing his or her data, he or she will probably turn to competitors.

8.- Influencer Marketing

It is one of the newest and most effective ways to acquire customers. Having influencers on social media, with thousands or millions of followers is the key to reaching more people and having a truly incredible reach.

The fact that an influencer recommends a particular brand, product or service can be enough to generate a large portfolio of potential customers. This makes it one of the best lead generation strategies for 2022.

9.- Customer experience
Companies are always trying to improve their customer service in order to have a better position in their minds. A company that shows indifference to its customers is not the same as one that is always there and accompanies its customers.

Treating customers well and giving them a good experience with the brand will be even more important in lead generation in 2022.

10.- Optimization and voice search

Lead generation 2022 will depend heavily on technology, and one of the newest ways to communicate or search for information is through voice searches. Having this strategy will really pay off in attracting potential customers quickly.

And it is one of the most common ways that exist to search for information and one of the most convenient among people aged 18 to 44 or even older. In fact, virtual assistants are already available on all major platforms, as well as mobile devices and other technologies. In the future, they will be incorporated more and more on the Web.

Need to generate quality leads that will help improve your brand’s sales? Don’t worry. Need help attracting users? At Antevenio we are specialists in creating strategies to generate quality leads through different strategies and formats.

The post Lead generation in 2022: all about channels, formats and strategies appeared first on Noodrestans.com.

Why is it so important to use this channel? Consider that according to figures from the platform itself, every month more than 2 000 million users access YouTube from their accounts. It should be noted that this is equivalent to almost a third of all Internet users. They also watch over a thousand million hours of video daily, generating millions of visits.

This is the best proof that companies need to launch lead generation campaigns on YouTube. There is no doubt that Google’s video platform is the best showcase to showcase your content to thousands of potential customers. They also help you optimize and build loyalty to your brand image.

Tips for your YouTube lead generation campaign.

For any campaign you need to have a planned strategy, and YouTube lead generation is no exception. And what better way to start structuring it than through these tips:

1.- Focus on SEO

Do you want to generate potential customers on YouTube? Then the first thing you need to do is to focus your efforts on SEO. Search engine optimization has the same dynamic on sites or blogs or video platforms.

But you have to consider that it is a practice that thrives on change. The idea is to create content in video format that you can optimize and highlight for it to be visible in YouTube searches.

You can start by making a list of the most relevant keywords in your industry or market niches. The next step is to use best practices to optimize your videos in YouTube search:

• Use the main keyword in your title because it is one of the most important ranking factors and therefore must be interesting.
• Include a detailed description of your YouTube campaign video. It must include the main keyword and a variety of supporting keywords. But it does not have to be a list of keywords. Be sure to tell a story about the video material.
• Use transcripts and subtitles since they are powerful elements for your SEO. This can help you run your YouTube lead generation campaign at the top of search pages.

2.- Think about the user’s search intention.
It is not enough to have good keywords. If you want to create an effective YouTube lead generation strategy, you need to think about the user’s search intention. Before launching any campaign on this platform, it is important to determine what you want to achieve.

This aspect can help you create video content that is relevant to the audience. But why is it so important to focus on the customer’s search intention? Because Google’s main goal is to provide users with the most relevant content on its platforms.

Consider that the Internet giant analyzes how users respond to videos on your channel to see if your content is relevant or not. This is why it is critical to track metrics, especially the following ones:

• Viewing time: you will know how much time the user spends on your videos. The more it grows the better your ranking will be because this aspect signals to Google that your audience finds your content useful and relevant.
• Session view time: deals with measuring user engagement. The more viewers there are on your channel, the better ranking you will get.

3.- YouTube link embedding.

Another great technique you can use for your lead generation campaign on YouTube is to use the sharing and link insertion tools, to be placed at the end of videos to insert links.

You have to remember that the platform allows you to insert up to 5 links in each video. What you need to do is to place them strategically i.e. in the middle or at the end. This way they will attract the audience and prevent them from abandoning the video quickly.

Now it is essential to find out what content you can promote:

• Content related to your blog.
• Content that entices users to fill out a survey.
• You can require users to make a donation.
• It allows you to direct your audience to a specific landing page.
• They can serve as additional call-to-actions to push users toward a decision.

Or if you prefer then use cards from your YouTube videos. Like standard platform cards they appear as icons at the top of the screen and are visible throughout the video. Once the user clicks on the icon additional content will appear.

4.- Use the playback list
Opting for a playlist is a good way to generate potential customers. It is simply a collection of videos on your channel. This makes it easy for your users and engines to find relevant content.

They are also ideal for keeping your videos organized and preventing your channel from being cluttered. It should be noted that they are crucial in any YouTube strategy. They ensure that your content is indexed twice which makes it more likely that more viewers will discover your videos.

But that is not all because they also help make sure that viewers stay on your channel for longer. This happens due to the fact that they do not have to do any manual form search and they click on the videos to see them.

So the playlist is a great opportunity to increase participation. And also they are an effective way to nurture potential YouTube customers by showing that the brand has knowledge and experience regarding the topic.

5.- Work with YouTube ads

Among the lead generation tips on YouTube are ads. Consider that this is a good investment since this network is linked to millions of viewers.

Using ads to promote your content can help you maximize the reache of your videos. You have the opportunity to run specialized ads that offer a higher ROI at a lower cost.

You just need to start with creating ads for You Tube and then you need to collect leads. Then you need to use a CRM or free sales funnel to collect and target your prospects.

If you want to use ads within your strategy you need to keep these tips in mind:

• Videos should be 15 to 60 seconds long. 30-second ads have the highest viewing.
• Create your video ads for mobile devices, rcember that most viewers access content through these devices. This way you can ensure that your ads in this format are geared toward a mobile audience.
• Make sure your videos have brilliant scenes, keep your features adaptable, and leverage text and graphics to convey your message effectively.
• Add a clear and compelling call-to-action in your YouTube lead generation video campaign.
• The idea is tell the user what to do.

The post 6 tips for creating a lead generation campaign on YouTube appeared first on Noodrestans.com.