Do you know what the most common Influencer Marketing mistakes are? Digital Marketing has evolved over time, and in recent years the discipline of Influencer Marketing has become very important. Thanks to these profiles, companies can promote themselves in an original and novel way where social networks play a central role.

However, there are some mistakes in Influencer Marketing that must be avoided to be successful. The fact that this area of marketing has become so popular has to do with the rise of social networks, streaming platforms, etc. in recent years.

This strategy is very positive for all that these personas offer to customers. Keep in mind that they have high power to influence audiences through their content and actions. Therefore, they are important in terms of the degree of conviction they offer customers of a given brand.

However, with that power comes a great responsibility on their shoulders. Influencer marketing mistakes are more common than they seem. In the blink of an eye, all the work done with years of effort can fall apart with poor implementation. One must always be careful about the message and tone in which information is conveyed.

The importance of choosing the right profile

Influencer marketing is a new marketing strategy that consists of various collaborations between companies and brands with people with a lot of visibility and prominence on the Internet and social networks: influencers. In other words, they are like celebrities on social media.

The growth of the Internet and social networks has led to an increase in these profiles, and companies are willing to collaborate with them. Influencers have a lot of charisma and can capture people’s attention with ease. Some have thousands of followers and others even millions.

In other words, they are real diamonds in the rough for brands, but not everything is rosy. Many of these influencers can make mistakes, give the wrong message or be unclear in conveying an idea. These are often the most common influencer marketing mistakes, but there are many others.

Therefore, finding the right profile that correctly represents brand values is critical when working on these types of strategies. If the influencer’s values are not aligned with the brand, they are unlikely to have credibility with the audience.

Benefits of influencer marketing

There are many benefits to having an Influencer Marketing strategy, and among the most important are the following:

You can increase the brand’s positive messages to the audience or target audience.
More conversation is generated in social networks about a brand’s content, products and services.
Traffic grows to the brand’s website or its landing page.
Influencers are highly followed and have a great ability to persuade their audience.
If designed, created and launched correctly, an Influencer Marketing campaign will not be very expensive for the brand.
The brand gains in reputation, prestige and positioning in the minds of consumers.
8 mistakes in Influencer Marketing to avoid in a strategy
There are several mistakes in Influencer Marketing that are quite common and should be avoided for best results. Although the use of influencers is highly credited as a very profitable strategy, the truth is that it requires a lot of planning.

In terms of visibility, reach and engagement for a brand, influencer marketing is outstanding. But, as mentioned earlier, the key thing is to find the ideal influencer. Although there are many other mistakes to be aware of.

1.- Improvising in influencer marketing

If you want to get maximum results, improvising in the world of digital marketing is not a good option. Like any marketing strategy, this type of action must have an established plan that will reduce mistakes in Influencer Marketing. It is essential to take into consideration key, measurable and achievable goals.

There are many factors that must be taken into consideration to make good use of an influencer campaign. It all starts with choosing a good influencer who can convey the message of the product.

Audience behavior is also very important at this point. Select the medium in which the message will be conveyed, the frequency of the message, etc. Every detail of the campaign must be planned so that there are no mistakes in Influencer Marketing.

2.- Select influencers based on the number of followers they have

One of the most common mistakes in Influencer Marketing is thinking that the more followers a profile has, the better the result of a marketing campaign will be. This is totally false; although you may think that you will reach a much larger number of people, this gives no guarantee of success.

The priority for selecting the right influencer should be the level of authority you have with your followers, your engagement and trust with them. It is common to find influencers with fewer followers, but with a greater response to CTA than an influencer with millions of followers.

3.- Working with influencers who are not in line with the brand.

Influencers are seen by their followers as a renowned figure and offer trust to their entire audience. Their word is almost sacred, but the truth is that this can become one of the mistakes of Influencer Marketing. You must have a study of the brand’s niche market, from there, select the most aligned influencers.

In this way, followers can receive a clear and concise message, as customers see the influencer as someone who knows everything about the product or service they offer and, at the same time, can make a sincere recommendation.

4.- Applying strategies just to sell: mistakes in Influencer Marketing

Although sales is the ultimate goal of an Influencer Marketing strategy, it can be considered one of the most common Influencer Marketing mistakes. These types of campaigns are the ones that followers or customers want to avoid at all costs, so it is a double-edged sword.

The best thing to do with an Influencer Marketing campaign is to rethink the proposed objectives, and have the ultimate goal of evaluating the company in the minds of consumers to gain recognition instead of direct sales.

5.- Not considering the legal effects
This is another of the mistakes of Influencer Marketing. Not officially hiring an influencer can end up breaking the working relationship. It is best to put everything in writing before starting to have a relationship between the company and the influencer. A professional approach is key.

When approaching the influencer, everything should be done in a serious and professional manner. This will improve the relationship and the work done by both parties in achieving the end goals.

6.- Do not measure the results achieved

Any strategy or campaign must be evaluated. This will let you know where to improve, where to apply all resources, and where to focus on future campaigns. Measuring an influencer’s behavior and performance is good to continue or not with the working relationship.

When working with an influencer, you need to measure the following aspects:

Brand recognition, average traffic of website visits, and traffic on different platforms. For example: videos, posts and links.
Follower engagement which measures the comments and likes produced by followers of said influencer.
CTAs that have to do with how many downloads were made of a product.
Conversions from followers to sales-measures the amount of sales that were made after the influencer’s campaign was run.
Customer loyalty-measures the customer’s engagement with the brand, interactions with the products or services it offers.

7.- Having control of the content

The brand must impose a set of minimum requirements that the influencer must convey in their message, but the truth is that one of the most common mistakes in Influencer Marketing is not making the latter work. At the end of the day, they are the ones who have the commanding voice when conveying or not conveying a message.

The content must adhere to certain factors set by the brand, but the creative process must be entirely on the influencer’s part. Interfering with this process can be counterintuitive. In the end, it is the influencer who knows the brand, the audience and how to reach them most effectively.

8.- Do not study how the influencer has performed with other previous brands.

An influencer is a worker who has had the opportunity to work with other brands. Therefore, it is useful to know how he/she worked, whether he/she had any rewards in sales, marketing, etc. Profile credibility is very important to avoid mistakes in Influencer Marketing.

If an influencer constantly appears with different commercial brands, it means that his interest is not true as an ambassador of a company and he is only doing it for a financial interest. This can affect future work for the brand and the influencer.

Need help creating content through Influencer Marketing? Don’t worry. At Antevenio, we offer you the opportunity to create authentic content with professional Influencer Marketing strategies that fit the needs and interests of your audience.

The post 8 mistakes to avoid in your influencer marketing strategy appeared first on Noodrestans.com.

Before launching any product in the market you need to do an analysis to determine the way forward. To do anything you need to know what customers want and meet their needs. Whether it is a marketing campaign or a new product, it is ideal to know various data about the market and consumers.

In fact, only consumers can help the brand get this valuable information. Doing a market analysis is the key to determining how far you want to go and what the opportunities are. For example, you need to understand what the buying habits of potential customers are.

Likewise, this allows you to generate growth in your target market. By means of a market analysis you can discover valuable information that is used to estimate the prices of products or services and find the meeting point between customer and company.

Learn more about market analysis

Market analysis is a technique used to gather data on any aspect you want to know about, to be analyzed and interpreted to make the right decisions about your company, products, and services.

It is also a way to know relevant data to make the best marketing and sales decisions. Knowing the consumer is everything in a marketing strategy that aims to get good results nowadays.

The industry is changing and consumers have new wants and needs. So you have to know them very well, and market analysis allows you to focus efforts and resources. You have to consider statistical and analytical methods to do market analysis.

Objectives of market analysis

To learn more about how to manage a market analysis, it is necessary to consider some key aspects such as the following, especially the 3 existing types of objectives:

A.- Administrative
Market analysis objectives serve to improve brand development by planning, organizing and controlling human and material resources. In this way, the specific needs of the market are covered within the planned time frame.

B.- Social
Meeting customer needs through a product or service. In other words, the service must meet the customer’s requirements.

C.- Economic
Determine the degree of success or failure of a new project in the market. You can apply this strategy if you want to launch a new product or service to know for sure what decisions to make.

Surveys: a powerful tool of market analysis

Market analysis has several advantages when handled in an orderly manner. Different tools can be used to achieve a goal to gather information and make it possible to compare results. Surveys are the best way to obtain important information.

Surveys are one of the best ways to obtain key data, as they have the ability to provide comprehensive information due to the different formats supported. They are also an inexpensive way to obtain data for comparison.

Among the advantages of surveys in market analysis are the following:

• Large amount of information in a short time.
• They do not require dedicated staff to manage.
• Data collection, processing and analysis are easy.
• Internet surveys have a much lower cost and offer more coverage.

Advantages of market analysis in current affairs
In the world of digital marketing, market analysis is essential for launching a new product or strategy that reaches more people. Benefits for companies or brands include the following:

• It provides real and accurate information that helps solve future problems.
• You have more information to make confident decisions about digital marketing or about products or services.
• You can easily increase visibility, reach and engagement with good market analysis
• You can really know the market you want to address.
• You can determine the right sales system depending on what the market is asking for. Marketing improves.
• It helps to know how consumers perceive the brand.
• It is a good investment for any business since through it you get important information to manage sales

Steps for doing a proper market analysis
In the world of digital marketing doing a market analysis is essential. But to do it in the best way you need to find key objectives such as defining the problem, studying it, implementing it, collecting data, analyzing and reporting it to make decisions.

1.- Define the problem

This is the first step in making a good decision. Defining the problem exactly will help guide you in the right direction. Similarly, planning incorrectly for a problem triggers a loss of resources.

You can also make incorrect decisions. Problems usually appear from customer needs. To do a good market analysis you need to define the problem. Objectives must be identified precisely.

You can start by asking yourself why a market analysis is necessary. For example, determining the needs of the target audience and choosing the appropriate products to cover them, as well as the return they generate.

In market analysis, industry studies, competition and consumer profile are included. A well-defined problem regarding the marketing plan is the best guide you can have.

2.- Define the sample

Defining the meaningful sample is essential to any market analysis. In other words, a sample is a small number of people that reflects as accurately as possible a larger target group. Resources cannot be wasted by working on the wrong target.

It is important that the characteristics of the data to be analyzed are present in the chosen sample. It must be considered that sourcing data is always problematic, because there are those who may fill out the survey incorrectly. Regarding the size of the sample, the larger it is, the more likely it will be representative.

There are two types of samples which are the probability sample and non-probability sample. The former is based on a random sample, which ensures that every member of the population has the same probability of selection. The non-probabilistic sample tries to find different types of people to get a more balanced sample.

3.- Data collection

Here we group all the data obtained from different resources such as:

A.- Interviews
This is one of the most common methods of data collection. You have to be careful about the questions you ask and whether it is a live, telephone or email interview. Interviews are not cheap and are one of the most expensive tools for data collection.

B.- Observation
It is considered to be the most exact and inexpensive method of studying people’s behavior. Observation can be done on the spot directly or through a people counter. It is recommended to rely on other supplementary methods.

C.- Surveys
This is the first choice for marketing teams wishing to initiate market analysis. They have several advantages since they are versatile and useful for any context.

But it is not all positive in this methodology, since if the interviewer does not have a proper brief, he/she may misanalyze the results during collection.

The disadvantages of this method have been solved by online interviews. They have a lower cost and better results are obtained.

The post Market analysis: where to start before launching a product appeared first on Noodrestans.com.

Trends in influencer marketing 2022 will change significantly from the previous year due to the advancement of technology. Companies around the world have realized the importance of influencers in their content strategies to generate visibility and sales.

Trends in influencer marketing 2022 will focus on changing people’s habits to make them more familiar with a brand’s interests. These are new techniques and ways of communication that will be in the limelight in the year 2022. It is clear that the creativity of these personalities will lead to new forms of communication.

Influencers have proven their importance in current marketing strategies. Social networks are where these influencers thrive. As of today, 1.2 billion people worldwide have at least one account on some of the major social networks. This makes them a target for many companies and influencers.

Know influencer marketing in depth

Followers in different social networks are a favorite target for companies that want to sell their products. Over time, brands have wondered how to reach those people. Thus the figure of influencers was born. Trends in influencer marketing 2022 are just around the corner, but you need to understand where they originated.

Nearly 7,000 million followers have to do with all the social networks that currently exist. This number increases the likelihood of having an audience almost indefinitely. Influencers are recognized figures in the digital world who lend their image to convey a message in support of a company’s marketing campaign.

Trends in influencer marketing 2022 are to achieve a collaboration between the influencer and the brand so that they promote products and services through digital channels. This strategy can be beneficial for both the influencer and the brand. One of the most important points is to know how to choose which influencer should be the visible face of the brand.

The added value of knowing how to choose an influencer in marketing trends 2022

For the B2B strategy to be effective, brands must choose and identify the right people and platforms to share this content. The best influencers are those who know the company and its products firsthand. Therefore, they are best suited to promote them to their audience.

Forty-seven percent of marketing teams worldwide said they have worked with influencers and said it is one of the strategies that has given them the best results. Using trends in influencer marketing 2022 can be as effective as email marketing or SMS Marketing.

In the year 2019 alone, 64 percent of people who used this strategy planned to increase their budget in their campaigns because of its positive results. Trends in influencer marketing 2022 only indicate that this strategy will increase next year, and it is important to know how to master it to get the most out of it.

Trends in influencer marketing 2022

The following are just some of the trends that will be handled in this upcoming year 2022. Influencers will have an even more pronounced presence in the world of digital marketing, and this is evidenced by the new formats and forms of communication coming up.

1.- Natural connections with followers.
The coronavirus pandemic forced millions of people to take refuge in their homes, which made them change their consumption habits. Everything began to be managed digitally through mobile devices. Influencers took advantage of this situation to show themselves as they are. This made them a favorite target of fans for their charisma, personality, etc.

Reaching an approach through these values such as charisma and personality allows them to reach more people without the need to invest large sums of money. As predicted by influencer marketing trends in 2022, reaching out to followers is essential.

2.- The video format

The video format is experiencing an exponential increase in influencers’ use of it today. Just look at the likes of The Rock or publisher Cristiano Ronaldoffer products via video on their personal social networks. Video is the most attractive format for audiences.

Video is needed because more and more people are using a mobile device with features that encourage video enjoyment. Platforms are also increasingly dedicated to this format such as YouTube, Twitch, etc.

3.- Brand in favor of social inclusion.

Various social movements around the world also play their role within influencer marketing trends 2022. The use of influencers can greatly benefit the message you want to convey to these people.

And there is evidence that people prefer brands that engage in the moral and social values of communities. By embracing different cultures, political trends, and lifestyles, influencers have much to offer.

4.- More real influencers: trends in influencer marketing 2022
Another trend in influencer marketing 2022 is to have more real personalities, as they attract more people within a special theme.

Showing aspects of influencers’ daily lives is a good option to be close to the audience and generate empathy with them. Talking, asking questions, answering questions is another way to generate a strong community within influencer marketing 2022 trends.

5.- The use of podcasts: trends in influencer marketing 2022

The popularity of podcasts is increasing, and in this year 2022 they will be viewed much more due to the incredible arrival of this format. In addition, there are many platforms that allow the use of podcasts such as Google, Apple, Spotify. Likewise, it is considered one of the best ways to broadcast quality images and audio content.

The spread of podcasts around the world has to do with the ease of watching these videos and being able to broadcast them online through various channels. There are thousands of podcasts being produced every day, you just need to have a suitable theme and a well-prepared script to be successful.

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