Digital platforms offer great opportunities, and one of them is lead generation campaigns on YouTube. The idea is that you can use high-potential tools to get future customers. For this you need to know several key strategies.
Why is it so important to use this channel? Consider that according to figures from the platform itself, every month more than 2 000 million users access YouTube from their accounts. It should be noted that this is equivalent to almost a third of all Internet users. They also watch over a thousand million hours of video daily, generating millions of visits.
This is the best proof that companies need to launch lead generation campaigns on YouTube. There is no doubt that Google’s video platform is the best showcase to showcase your content to thousands of potential customers. They also help you optimize and build loyalty to your brand image.
Tips for your YouTube lead generation campaign.
For any campaign you need to have a planned strategy, and YouTube lead generation is no exception. And what better way to start structuring it than through these tips:
1.- Focus on SEO
Do you want to generate potential customers on YouTube? Then the first thing you need to do is to focus your efforts on SEO. Search engine optimization has the same dynamic on sites or blogs or video platforms.
But you have to consider that it is a practice that thrives on change. The idea is to create content in video format that you can optimize and highlight for it to be visible in YouTube searches.
You can start by making a list of the most relevant keywords in your industry or market niches. The next step is to use best practices to optimize your videos in YouTube search:
- Use the main keyword in your title because it is one of the most important ranking factors and therefore must be interesting.
- Include a detailed description of your YouTube campaign video. It must include the main keyword and a variety of supporting keywords. But it does not have to be a list of keywords. Be sure to tell a story about the video material.
- Use transcripts and subtitles since they are powerful elements for your SEO. This can help you run your YouTube lead generation campaign at the top of search pages.
2.- Think about the user’s search intention.
It is not enough to have good keywords. If you want to create an effective YouTube lead generation strategy, you need to think about the user’s search intention. Before launching any campaign on this platform, it is important to determine what you want to achieve.
This aspect can help you create video content that is relevant to the audience. But why is it so important to focus on the customer’s search intention? Because Google’s main goal is to provide users with the most relevant content on its platforms.
Consider that the Internet giant analyzes how users respond to videos on your channel to see if your content is relevant or not. This is why it is critical to track metrics, especially the following ones:
- Viewing time: you will know how much time the user spends on your videos. The more it grows the better your ranking will be because this aspect signals to Google that your audience finds your content useful and relevant.
- Session view time: deals with measuring user engagement. The more viewers there are on your channel, the better ranking you will get.
3.- YouTube link embedding.
Another great technique you can use for your lead generation campaign on YouTube is to use the sharing and link insertion tools, to be placed at the end of videos to insert links.
You have to remember that the platform allows you to insert up to 5 links in each video. What you need to do is to place them strategically i.e. in the middle or at the end. This way they will attract the audience and prevent them from abandoning the video quickly.
Now it is essential to find out what content you can promote:
- Content related to your blog.
- Content that entices users to fill out a survey.
- You can require users to make a donation.
- It allows you to direct your audience to a specific landing page.
- They can serve as additional call-to-actions to push users toward a decision.
Or if you prefer then use cards from your YouTube videos. Like standard platform cards they appear as icons at the top of the screen and are visible throughout the video. Once the user clicks on the icon additional content will appear.
4.- Use the playback list
Opting for a playlist is a good way to generate potential customers. It is simply a collection of videos on your channel. This makes it easy for your users and engines to find relevant content.
They are also ideal for keeping your videos organized and preventing your channel from being cluttered. It should be noted that they are crucial in any YouTube strategy. They ensure that your content is indexed twice which makes it more likely that more viewers will discover your videos.
But that is not all because they also help make sure that viewers stay on your channel for longer. This happens due to the fact that they do not have to do any manual form search and they click on the videos to see them.
So the playlist is a great opportunity to increase participation. And also they are an effective way to nurture potential YouTube customers by showing that the brand has knowledge and experience regarding the topic.
5.- Work with YouTube ads
Among the lead generation tips on YouTube are ads. Consider that this is a good investment since this network is linked to millions of viewers.
Using ads to promote your content can help you maximize the reache of your videos. You have the opportunity to run specialized ads that offer a higher ROI at a lower cost.
You just need to start with creating ads for You Tube and then you need to collect leads. Then you need to use a CRM or free sales funnel to collect and target your prospects.
If you want to use ads within your strategy you need to keep these tips in mind:
- Videos should be 15 to 60 seconds long. 30-second ads have the highest viewing.
- Create your video ads for mobile devices, rcember that most viewers access content through these devices. This way you can ensure that your ads in this format are geared toward a mobile audience.
- Make sure your videos have brilliant scenes, keep your features adaptable, and leverage text and graphics to convey your message effectively.
- Add a clear and compelling call-to-action in your YouTube lead generation video campaign.
- The idea is tell the user what to do.
