There are many elements on digital platforms that help increase your visibility, including the best hashtags for social networks. But they are not just words that are put in at random, which is why it is so important to learn how to search for them and use them in the right way.
It used to seem like it only worked on some platforms, but today it is a great strategy on all of them. It’s kind of like the keywords you use for search engine optimization. So it is very important to know how to apply them in your different publications.
The good news is that today you can find the best hashtags for social networks in the apps themselves or by using specialized tools. This makes the job much easier, faster and most importantly more effective because you find exactly the ones you need.
Pros and cons of hashtags for social networks
A symbol (#) and one or more words, that’s how the best hashtags for social networks are created and they undoubtedly help in the visibility of your posts. As you already know, it is a widely used element with special potential on platforms such as Twitter and Instagram.
But before delving into the topic of how to find the best ones for your publications, it is important that you know the positive and negative aspects:
Advantages of hashtags
They allow your content to have a greater reach, as you can reach other users on the social network where you use a particular hashtag.
They are of great help in creating a trend, globally or statewide.
You can more effectively spread the contests or sweepstakes you run through digital platforms. And that in turn helps you generate more engagement.
They have a positive influence on SEO ranking because you can use the keywords that accompany a link on your website. The idea is to position the same words to support a specific content.
You can measure the hashtags you want to use against some social media metrics.
Disadvantages of hashtags
- Do not give a clear message by using too many hashtags related to the content of the post. This can cause some social networks to not position you well.
- Excessive use of hashtags makes publications less appealing, so much so that there are prestigious brands that do not use them.
- Using all words as hashtags is a mistake. Therefore, you need to research the best hashtags for social networks that add real value to your content.
Learn how to find the best hashtags for social networks
It is important to know how to search for the best hashtags for social networks. Keep in mind that in each digital platform the steps to follow are different, which is why it is so necessary to learn how to do it:
A.- Twitter
图12-4
The social network that started with hashtags was Twitter. This platform stands out for its level of information, because if you want to know the latest news, you can be sure you will find it there. Just follow these steps to see the trends:
- Go to the search engine on the right side of the screen and there you will place the hashtag you are looking for.
- Place the “#” symbol and then the subject being referenced, i.e., the word.
- Press the search button and you will be shown the list of people and portals that post on the topic of your interest.
You can also find them in the window on the left side of the Twitter screen. It can be in either “Topics of the moment” or “Trending topics” within the same application.
B.- Instagram
Basically you have to follow the same steps, in the case of the Instagram platform you should look for the magnifying glass at the bottom. It will direct you to the application’s search engine where you will see suggestions for different content.
What you need to do is to place the symbol in the search bar, followed by the word you want to search for. You will be able to observe how many publications use the same hashtag, which in turn allows you to measure how successful it can be.
It should be noted that this social network gives you the ability to “Follow” the hashtags of your choice, just as if it were an Instagram account.
Although each platform is different, with these examples you can see that the process of finding the best social network hashtags is very similar. You can do this by searching in the same application or through specialized platforms.
Keys to finding the best social media hashtags
Have a basic understanding of searching for these keywords across the two platforms where they stand out the most. The next thing you should know are some tips that will help you not only find the best social media hashtags, but also increase your visibility:
1.- Find out the hashtags your community uses.
You need to focus on your audience. Remember that by selecting the correct tags, you will be able to reach deeper connections with your community. For this reason, you should use the words and phrases that are most popular with your audience, for which you can analyze the following:
- Look at your followers’ latest posts to see what hashtags they have included in their content. In case you find some trending terms, you can add them to your word list.
- Study the hashtags used by your competitors. You will definitely find the right trending tags for your social posts.
- Influencers are another good source to learn about and get these keywords that are part of the latest trends. Find posts by top influencers in your industry and look at their recent tags.
2.- Collect hashtags from high-performing posts.
The most popular posts found at the top of the platforms’ exploration pages will be your great allies. In them you will find the best hashtags for social networks, since they are posts that have high rankings.
When creating this collection of hashtags you have to make sure that they fall within current trends, you cannot select any old words or phrases. You must always choose the most relevant hashtags within the industry you are developing in.
3.- Find related hashtags
Another good option is to type a hashtag or word relevant to your business into the search bar. You need to focus on the alternatives that will appear in the automatic suggestion box; you might find ideas you hadn’t thought of.
Of course, you need to make sure that the new tags you find are trending. To do this, you just type the hashtag in the search bar and choose the “tags” option in the drop-down menu. There you will see the ones that are best rated and related to your tag, as well as the number of people who have used it.
