Google Ads optimization for e-commerce is crucial if you have a brand or e-commerce business. With this type of business, it is important to be able to have as much Internet and social media presence as possible, as it will allow you to reach many more people effectively, increase coverage and web traffic.

Google Ads optimization for ecommerce is one of the goals of all marketing teams of companies that want to increase sales. Achieving optimization will make the task of gaining greater visibility within the digital space more economical. E-commerce companies have a lot of competition today and, therefore, it is essential to stand out.

Google Ads optimization for e-commerce is one of the most important activities that will enable you to convert brand and e-commerce customers into loyal consumers. It is difficult to find digital marketers who have not worked with Google Ads at some point, since it is a basic tool.

Despite popular belief, not all Google Ads strategies applied work properly. The reason is that many continue to make basic mistakes and do not plan enough for their campaigns. Here you will find 7 essential tips for the success of your marketing efforts.

The power of Google Ads for e-commerce

To understand how Google Ads can help an e-commerce business, it is necessary to know exactly what this tool is all about. Google Ads is the largest ad network in the world and the one that collects the largest number of advertisers on its platform.

Likewise, in terms of investments made, it is the number one in the world, so optimizing Google Ads for e-commerce is crucial. Any business that wants to stand out from the competition can advertise on the Internet and social media.

It is divided into multiple networks that are used to place ads according to the desired goals and configuration. Ways to place ads in Google Ads include:

A.- Search network
These are the ads that appear on Google’s search network under the word “ad.” It has a great advantage over other advertisers and appears when you search for a product or service.

This is why the results obtained are so important for businesses because of the likelihood of reaching people at the right time.

B.- Display Network
These are ads that will appear on portals associated with Google or on the same brand platforms such as YouTube or Gmail. They are a very effective way to advertise and expand the reach of ads to generate Branding in brands.

How Google Ads works

Google Ads optimization for e-commerce depends on a few factors, such as geographic location, visibility, budget, type of bid, e.g. pay per click, schedule, age and gender of the target audience, etc.

1.- According to geographic location
At this point it is a matter of deciding where the corresponding ads will be displayed. This is used to optimize Google Ads for ecommerce by targeting people who are near a certain geographic location.

For example, if you are a deli business, ads will be displayed in a range where delivery or takeout can work. It also allows you to segment users based on their interests.

2.- Based on keywords
It is not useful to show only to all users within a specific area. To achieve good visibility, it is necessary to focus all resources on people who are really interested in the products or services.

The main formula is the use of keywords that are entered into different search engines and bring interested parties to the products and services they are looking for.

3.- Budget
Google Ads optimization for e-commerce also has to do with your budget. It used to be that only large companies could afford to pay to be promoted, but with Google Ads this is not the case.

Now you can access Google Ads with any kind of budget. This has allowed some brands with limited revenue to have some degree of visibility.

4.- Type of bid: pay per click.
Search campaigns focus only when a user performs an action on a particular ad. In this case you pay only for each user who clicks on the company’s ad and visits a web page.

This guarantees a certain type of performance within the platform. Therefore, if the page is interesting to users, the chances of them making clicks are higher.

5.- Age, gender or household income
Google Ads optimization can also be achieved by segmenting the audience by age, gender or economic level. In this way, people closest to the intended target are selected, as well as young people for sports products and video games.
Tips for optimizing Google Ads campaigns for your e-commerce
The following are some tips for optimizing Google Ads for e-commerce:

1.- Focus your goals

The first step is to have a goal to achieve with a Google ad campaign. At this point, you need to determine the right type of ad, your target audience and whether or not to use conversion rate as a key indicator. Google Ads allows the creation of campaigns through goals.

Goals can include getting more sales, achieving more coverage, engagement, getting more leads, increasing web traffic or simply increasing awareness of a particular brand. At this point, conversion rate is a good indicator of KPI performance metrics.

2.- Optimize keywords

Being able to optimize Google Ads for e-commerce has to do with planning another aspect: keywords. They are essential for improving the visibility and reach of your ads and web pages. Therefore, it is important to constantly monitor how your Keywords are performing.

Improving and positioning your keywords will greatly improve your click-through rate depending on the number of times an ad is shown. This also has a positive effect on your conversion rate.

By better and more accurately defining searches to display ads, users are more likely to purchase a particular product or service.
Among the most important keyword actions are:

• Analyze performance reports to detect new keywords.
• Include reverse match keywords.
• Implement brand keywords.
• Use short or short-tailed keywords.

3.- Target segmentation.

For Google Ads campaigns, one may think that the greater the coverage, the better the results will be but this is not always the case. Even if a large number of people are reached, this does not guarantee success. Therefore, specific audiences must be reached to increase the chances of having an increase in leads, visits, traffic, etc.

The ability to segment is critical for any online advertising. An important fact is that if strategic factors are used to determine and segment the audience, the results will be infinitely better.

Another important point has to do with the type of devices the target audience uses to view different advertisements. If, for example, it is found that there are more clicks on ads on cell phones, then all resources should be directed to cell phones to effectively improve this statistic.

4.- Impression or click-through rate
You should always keep in mind that Google Ads optimization for ecommerce has to do with increasing brand awareness or increasing visits to an ecommerce. Impressions are the number one indicator to pay attention to. So click-through rate is the second indicator to consider.

5.- Automatic bids from Google Ads

Selecting the bid type correctly is another way to optimize Google Ads for ecommerce, as they are of great help for campaign performance. You can take advantage of the full potential of Google’s algorithm. Automatic bids will focus on achieving several goals:

• Increase visibility.
• Increase web traffic.
• Get more conversions.
• Get a higher ROI.
• Have more value in conversion than budget spent.

Personalize messages in Google Ads.

Another way to optimize Google Ads for e-commerce is to customize the messages for different customers. This can be done even if a campaign is directed to a different country or region. One example is the migrant community, which has great power in many parts of the world.

Many, despite being mostly bilingual, use their browsers in their native language. If you can’t customize them and make them friendly, you can miss many sales opportunities.

7.- Use remarketing listings for Google Ads searches.

Remarketing will allow you to reach users who have already visited a website with personalized messages. Most Internet ads can have a second life with remarketing, and the fact that users already know a brand will make them react differently.

You can activate different strategies such as the following:

• Personalize the message to reach users who have already seen a product. The personalized ad will highlight the benefits it offers and remove some barriers to purchase.
• Retrieving shopping carts is another way to get good results and optimize Google Ads for e-commerce. Remarketing campaigns on search can be a huge sales boost.
• Remarketing and matching can go hand in hand and provide good results. It is well known that generic matching costs much more, but combined with remarketing it can increase profitability.

The post 7 tips for optimizing your Google Ads e-commerce campaigns appeared first on Noodrestans.com.

There is currently a real pitched battle between Amazon Ads and Google Ads to see who gets the top spot of the most widely used platforms for online advertising. The reality is that Google Ads dominates the market, but Amazon Ads is hot on its heels. It is no coincidence that companies today want to advertise in one of these two ways.

The Amazon Ads vs. Google Ads competition is very strong and it can be said that both dominate the digital advertising market on the Internet and social networks. They are the two largest sales channels in the world today.

Therefore, the two have introduced several improvements in the use of their platforms to offer attractive packages to the general public. Here, increasing sales is the ultimate goal
Learn more about Amazon Ads and Google Ads
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Google Ads is the type of campaign offered by the North American company to advertise products and services. It is characterized because each ad has an image of the product, name, price, and store name. It also offers additional data such as user reviews and ratings.

When a person clicks on the displayed ad, they access the product file on the seller’s Web site.

For its part, Amazon Ads is Amazon’s advertising platform, and in it you can see sponsored or branded ads of different products. As in Google Ads, you can see the product image, price, seller’s name, reviews of the same, and the shipping value of the product.

When you click on the link, the person is sent to Amazon’s central page where the item is displayed with its most important features.

How are Amazon Ads and Google Ads the same?

In this battle between Amazon Ads and Google Ads, there are some factors in which both platforms are similar and not much difference is observed:

• Amazon and Google advertising works the same way as a user uses the search engine to find a product: both offer the most relevant results.
• On both platforms you will pay per click. Normally the cost per click is not very high and it will all depend on the competition the product has.
• Both focus on 100% sales.
• Both have the same structure having to do with displaying the image, description, price, etc.
• Both appear in organic search engine results.

Differences between Amazon and Google

These are some differences between Amazon Ads and Google Ads. It is important to take them into account as it may be important to opt for one or the other platform. These include the following:

• In Amazon Ads, if a campaign has an end date, it cannot be reactivated and, therefore, the history of that campaign may be lost.
• To be a professional seller on Amazon you have to pay a price of about 39 euros.
• Ads in Google Ads take the person to the product listing page. For his part, on Amazon the user will always remain within the Amazon platform.
• In Google Ads, you cannot control the different ads by keywords.
• In Amazon, you can do a manual campaign segmented by keywords, and you can control the keywords
• With Google, you will be able to advertise a particular brand, since the ad redirects to the central web page.
• On Amazon, ads are not available to everyone. In Google Ads all companies have access to the different campaign types.
• The metrics obtained in Amazon use ROAS (ratio of revenue generated to ad spend) and ACOS (total ad spend to total ad sales). In Google, only ROAS is used.
• Google Ads collects demographic data that can be critical. Amazon, on the other hand, uses only the data it has on its website, such as purchase history, returns, complaints, etc.
• On Amazon, keywords are not enough and there are other factors that play a central role such as price, product reviews, people’s opinion, shipping and returns.

Why digital advertising is the battleground between Amazon Ads and Google Ads

People have always used Google as a search engine to find products and services and solve their needs. On Amazon, on the other hand, they have come to buy directly.

Studies show that nearly 56 percent of people go directly to Amazon to search for a product or service before searching for it on Google. Therefore, the battle between Amazon Ads and Google Ads has become stronger as companies have figured out what people need and what they are doing.

Types of advertising in Amazon Ads and Google Ads
Regarding advertising between Amazon Ads and Google Ads, there are a few types that use both platforms and give excellent results in terms of visibility and reach of the information provided. They are as follows:

A.- Google Ads

• Google’s search advertising produces 64 thousand searches per second worldwide. This makes businesses available to millions of users through their chosen keywords, an advantage in the struggle between Amazon Ads vs. Google Ads.
• Google Shopping is another type of advertising you can find in Google Ads. It is a tool for all advertisers who have an e-commerce site. With it you can promote each product independently without setting up keyword auctions.
• YouTube video advertising. It has opened the door for thousands of advertisers to the most visited website today, generating millions of dollars in revenue. It offers variety in its platform such as TrueView in stream, TrueView video Discovery, Bumper Ads.
• It also offers mobile advertising that reaches more customers worldwide because of the massive use of these devices, a significant advantage between Amazon Ads and Google Ads.
• Display advertising is another widely used type of advertising. Google’s network is the largest site in the world that accepts Adwords and allows advertisers a variety of different formats such as images, text, rich media, and video.

B.- Amazon Ads

• Sponsored products. These are the ads most in demand by consumers. So you can increase sales and visibility of certain products, which can appear on the first search pages or product detail pages.
• Sponsored brands are great for raising awareness and increasing sales. They appear at the top of search results and include the company logo, title and up to three promoted products.
• Sponsored displays, which are advertisements available to professional sellers who are part of Amazon. It allows you to create ad campaigns in very few clicks, a point in favor of Amazon Ads vs. Google Ads. It does not segment by keywords, but by products, categories and interests.
• Amazon Store: these are web pages with more options and are totally free for Amazon members only. With this tool you can increase the visibility of the brand and products offered. They include various metrics to support said campaign such as web traffic and sales.

How to combine social ads into an effective strategy

When it comes to combining an Amazon Ads and Google Ads strategy, using both can be very helpful in achieving different results. Once you understand their differences and similarities, you can decide where to place an ad or not.

Although the Google platform accumulates many more people worldwide, Amazon shows exponential growth in recent years that does not stop. Therefore, it can be seen as an incomparable opportunity for many.

On the other hand, statistics and numbers do not lie. Amazon has a higher cost per click and conversion rate than Google. Despite this, Amazon is not useful for all businesses, but for those that are already on the platform; the others have to pay a very high fee.

Display ads on Amazon can cost around $35,000, making small businesses unable to afford such prices. These display ads are only for the largest companies in the market. Google for its part offers online advertising to everyone.

Do you want to get the best results in your advertising strategy on platforms like Amazon? At Antevenio we know how to build an Amazon Ads strategy that allows you to find active users interacting, browsing and buying in the Amazon environment.

The post Amazon Ads vs. Google Ads. How to combine them in your strategy? appeared first on Noodrestans.com.

Digital platforms are launching new features to benefit brands, such as Live Shopping that will help you promote your business effectively and, most importantly, positively affect your sales.

That’s why Live Shopping on social networks has become popular and has established itself in the world because of the great ability it has to sell, which is obviously very attractive to businesses. For this and other reasons it is so important today to have a digital presence.

Undoubtedly, the confinement due to the pandemic forced brands to reinvent themselves, since it was almost impossible to go to physical stores. So many have turned to e-commerce. This also further enhanced the famous Live Shopping. The goal? To facilitate the consumer’s online shopping process.

Generate real-time purchases with Live Shopping

As you already know, Live Shopping is about generating real-time sales among a target audience to expand the market. Its main value is to get massive sales for new brand-related targets. In addition, it can help you in terms of loyalty and renewal of the shopping experience.

But this is not new, since in 2016 Alibaba launched Taobao Live for the Chinese market. This innovative idea evoked the concept of teleshopping, which marked the 1990s and early 2000s. It consisted of a live Internet and TV broadcast with a virtual store where users could view products and buy them at the same time.

In view of this, additional components arose to provide “shoppertainment” (shopping + entertainment). These included reactions and chat, as well as various product reviews, demos, Q&As, and influencer marketing options.

It did not take long for Alibaba’s rivals, Mogujie and JD.com, to also use the Live Shopping strategy. In fact, in 2018 Tabao Live reached $15,000 in sales, bringing with it 400 percent annual growth.

In 2020, platforms such as TikTok and Pinduoduo joined in. According to Statista, the number of Chinese Live shopping users exceeded the shocking 600 million this year. In addition, Live Shopping has reached 20 percent of the e-commerce market share in China.

Benefits of Live Shopping

Now that you know more about Live Shopping, it is time to find out its positive aspects. You need to make a decision based on what can benefit your business:

1.- You don’t need a big investment
Many businesses, especially small ones, worry about initial investment. But the good news is that for live purchases, you don’t need to invest more in production costs. Rather, you should focus on being more strategic when you invest.

This is because nowadays the production quality of influencers and celebrities on social has improved a lot. Which makes it equal to professional production companies, but at a lower cost, benefiting brands.

It is enough to have good lighting, as this increases the quality of a video. In addition, the vast majority of consumers are waiting for nothing more than to see a live video to sell products. Their goal is content and a good experience.

2.- A large audience is not everything
Some companies believe they need thousands of followers for their live buys to take effect. But the reality is that the important thing here is that you have a good number of consumers interested in the products you offer.

Campaigns through social networks have the ability to attract customers to a company’s home page because of their high reach. It is not a matter of having a thousand people connected during the broadcast, but that at least 50 actually buy your product.

3.- Allows you to measure several indicators
When talking about the benefits of Live Shopping, one cannot fail to mention that it offers the possibility of measuring various KPIs. For example, the open rate and comments before, during and after the live broadcast. Likewise, you will be able to monitor active visits, the number of products added to the shopping cart, and the most successful products.

All of these indicators can help you better assess the impact Live Shopping has on your sales. This process would be very complicated to perform if you use other tools.

What products you can sell during Live Shopping

If you want to try your luck with shopping via live broadcasts, you should inquire about product selection. Consider that this sales strategy gives you the highest return in compulsive buying, that is, the one where the price does not force you to think much about the final click on the promoted item.

So in which industry is this feature best suited? In fashion and accessories, costume jewelry, beauty, small appliances. As well as hobbies, DIY, food, beverages, education, among others.

Another key you should keep in mind when selecting the products you offer in Live Shopping is that you can show the benefits of using them live. For example, with makeup you can do this perfectly.

Find out how to select the right influencer

A key element in your live buying strategy is the influencer who will present your business live. For this, it is essential that you know some of the requirements you need to consider when selecting the influencer:

He or she must be very in tune and consistent with your brand, so that he or she can comfortably and naturally advocate for it.
He must have the ability to attract a good amount of audience to make it profitable. And have a profile in accordance with the goals you set for yourself, as well as the type of product.
You must know how to behave well in front of the camera, because live sales can take you out of your comfort zone.
You shouldn’t be afraid of the sale, because if you don’t give it the right feel, the campaign may fail.
You have to consider the influencer’s cache, which is the amount to which training costs can be added.
It should be noted that currently one of the most effective ways to develop this strategy is through influencers. But over time, SMBs that cannot afford them may look for other low-cost formulas more suited to their budget.

Platforms where you can do Live Shopping
Knowing the platforms on which you can implement this strategy is essential. In the case of China, it has experimented with Live Shopping on Taobao, Douyin or Kuaishou, where it has been very successful. In general, then, Instagram would be the perfect network for its trendy vocation.

You can also leverage this format to test a multichannel experience. This means you could consider working with other platforms such as Facebook and TikTok. Keeping in mind that the latter social network (also Chinese) has become one of the most engaging in the past two years.

As if that were not enough, some companies have tried their luck by creating a space from their own website. But in this case, you should know that there must always be an open channel of user interaction and effective product exposure. Through which the purchase can be made conveniently, as in the RR.SS.

Incorporate Live Shopping into your strategy
Knowing both the benefits and the platforms you can use, the next step is to learn how to apply Live Shopping in your marketing strategy. To do this, you just need to follow a few simple tips:

A.- Choose the right platform

It is true that you already know some of the platforms you can use, but you need to learn how to choose the one best suited to your target audience. In case you want to target Generation Z, you can opt for live broadcasts on the Chinese social network, TikTok.

But if you want to reach a more diverse and broad audience, we recommend using Instagram Live Shopping. It has the advantage that you can direct your followers or those of the influencer, directly to the Instagram Shop. In more specific words, it takes them directly to purchase the product.

B.- Find influencers for Live
Influencers are a key element, since they are the ones who usually run Live Shopping. Therefore, it is extremely important that you are sure that this influencer belongs to the same industry as your business. Keep in mind that both his or her followers and yours will be interested in what you offer.

Although Live Shopping is most widely used in the fashion, beauty and personal care industries, this does not mean that other niche markets cannot apply it. The important thing is to find a good influencer who matches your brand values.

C.- Create a live interactive

Finally, you have to design a live show where you show the product and its use, where consumers can interact and be redirected to buy. These three aspects are essential if you want to be successful.

In addition, you need to know the process you need to follow to achieve what you set out to do:

Before the live broadcast you need to invite your followers to pay attention to the broadcast. You can do this through a post or by using Stories.
During the live broadcast you must show the products in their original packaging so that consumers can understand how they would receive their order. Also, answer any questions the viewers may have.
Then you need to direct them to visit your website or e-commerce and use discount codes or promotions. In this way, your company will get higher sales conversions.
Now you know all you need to do to incorporate Live Shopping into your strategy. But if you need support with the whole process, don’t hesitate to turn to Antevenio. We will help you have a proper presence on social networks as well as attract users that will generate sales through an effective Social Ads strategy.

The post Live Shopping: discover the power of streaming to boost sales appeared first on Noodrestans.com.

Social media advertising has become an important part of the advertising campaigns of various brands around the world. Getting placement, reach, and visibility is the key to increasing sales, and that is why the use of these ads has grown a lot in recent times. One of these is these is Twitter Ads.
Twitter Ads is one of the most widely used today and offers excellent benefits to all who use it. In order to achieve good results in terms of sales, it is necessary to have a good Twitter Ads strategy that reaches potential customers efficiently. Knowing the pros and cons of this platform can be crucial.

Learn more about Twitter Ads

Twitter Ads or Twitter Advertising is a very useful way to promote a particular brand’s content to a specific audience on the Twitter platform. The use of Twitter Ads can increase user interaction with the brand itself.

Among the goals pursued by Twitter Ads is to get the tweets sent by the company to be seen by as many people as possible, which in turn generates the possibility of getting more sales.

Likewise, Twitter Ads seeks to make sure that the messages reach an increasingly segmented audience along with the advantages and disadvantages that this entails. Tweets that carry a Twitter Ads campaign will be labeled “promoted.” However, the behavior of these messages will be the same as any other tweet.

A point in favor of Twitter Ads is that it allows people to view, share, retweet, reply, and even mark these ads as favorites. This gives them a very important interaction compared to other social networks.

A guide to using Twitter Ads effectively

There are some important steps that need to be considered in order to create and implement an effective Twitter Ads campaign, which are as follows:

A.- Set up your Twitter Ads account.

The first step in creating Twitter ads is to log into the account you want to work with and go to the Ads section. If you can’t get into this section in the first few days of editing, you can try in subsequent days. This is because new accounts are constantly being reviewed.

The main functions of Twitter Ads include the following:

Create Ads. You can create tweets from scratch which in turn will be the ones to be sponsored. To create them, all you have to do is click “write.”
Develop Twitter Ads Campaigns. In the Create Campaign button you can set up a campaign step by step.
Measure performance to determine whether or not a campaign is working. These results will be displayed in the Twitter Ads panel screen.
B.- Add a payment method.
In order to publish a Twitter Ads campaign, you must choose a payment method, which generally must be a credit card. If you’re running a campaign with a large budget, you can request a purchase order to prevent your ads from stopping when you reach your credit limit.

C.- Create Twitter Ads

At this point, you have to choose the tweets you want to promote in the different Twitter Ads. There are two very good options which are as follows:

Sponsored tweets created specifically for the campaign and will not be displayed on the profile.
Organic tweets are used within the tweets that have already been published on the account.

D.- Configure the campaign
To develop a campaign in Twitter Ads you need to choose a goal, so a campaign will be optimized to generate the most relevant shares. In order to choose a clear goal, you must select “Create Campaign” in the drop-down menu of the ad manager.

Among the goals of a Twitter Ads campaign are:

Reach.
Video replays.
Pre-roll reproductions.
App downloads.
Interactions with publications.
Increased followers.
Website clicks.

E.- Measuring the results of Twitter Ads campaigns.

Once the campaign is published, the results can be measured in a real way from the ad manager panel. Among the results that can be found are:

The campaign level which measures the number of results and the cost per result or CPR.
The ad group level which is a comparison of the performance of different ad groups and then determines if there are some that stand out significantly from the others and why.
Ad level: is used to know which tweets perform best and what common characteristics they share to be ranked that way.
Measures audience level in tweets. It measures the behavior of the target or audience of each tweet launched. This information is essential for boosting a certain group over the rest.

What types of formats does Twitter Ads offer?

The American social network offers very important advertising products available to all people and businesses. They are all easy and very intuitive for advertisers to use. This allows them to create and have quality content to develop the best possible format.

1.- Sponsored ads

The Twitter Ads promoted ad offering is very diverse and can be used in many ways within the digital marketing funnel. Among its advantages is the fact that it can be integrated with polls, questions, and conversation buttons. Among the best known are videos, which help bring the publications created to life and serve to direct a person to a web page or app.

Illustrated ads are another way to promote a product or service. Carousel ads also work very well as a source of engagement for up to six horizontally scrolling images or videos. They serve to promote products or offers and develop a narrative through images.

Moment Ads help companies create, curate and promote an entire collection of Tweets to tell a story that goes well beyond 280 characters. There are also text ads that contain all the elements of a standard tweet and allow the reach of tweets to be extended beyond the target audience.

2.- Ads by followers
This format is designed to increase visibility and can be used to promote an account to a targeted audience to increase recognition and placement in the minds of consumers. Another of its great goals is to capture people’s attention.

3.- Twitter amplify

This Twitter Ads format allows you to align or place different ads with the video content of different publications. They are divided into two different formats which are as follows:

Amplify Pre-Roll allows advertisers to select the content categories in which a video will be published.
Amplify Sponsorships gives individual advertisers individual links to a single publisher for a period of their choice. It also gives control over tweeting for the duration of a campaign. This tool is only available to advertisers who do not use the self-service option.

4.- Twitter TakeOver.
Take Over products are those that have the best performance of the social network and in particular Twitter Ads. This occurs because they occupy the top spots in the Timeline and Explore tabs. They grant brands exclusive ownership of the most important areas of Twitter.

Take Over products are offered in two different types that are the Timeline Take Over, which is the one that places brands at the beginning of the conversation as the first topic of the day. It will be the first thing people see when they access Twitter, so it is very interesting as a strategy to attract attention.

5.- Twitter Live

This is another Twitter Ads tool that is used to broadcast the most important moments of an activity to the world and allows users to participate in real time. It helps improve the reach, visibility and engagement of content.

In addition, Twitter Ads offers another set of tools that can be applied to the five formatting strategies, which are:

Polls
Conversation buttons that generate interactions and conversations about the brand’s content. Buttons can include CTAs and hashtags.
Website buttons are those that allow you to click on illustrated and video landing ads.
Buttons on the app allow you to click on ad creative
Branded Hashtags that serve to express a personality and provide a visually interesting creative element.
Branded Notifications: allows you to receive valuable content directly from brands and at the most opportune times.
Want to leverage Twitter Ads for your brand and don’t know how? Don’t worry. At Antevenio we are specialists in managing social Ads campaigns, enhancing their optimization to get the best conversions.

The post Twitter Ads: a guide to all formats appeared first on Noodrestans.com.

Having a good strategy is essential but so is knowing the results, so you need to measure programmatic buying KPIs. This will help you know exactly what you are doing well and what you need to improve in case something is not working.

More and more companies and brands are using this type of advertising, as ad spaces can be acquired in an automated way. If you use them you will have the opportunity to place ads on different Web sites, online newspapers, blogs, and many others.

Therefore, if you are going to work with this type of advertising, it is very important to know the most relevant KPIs for programmatic buying. That way you can know if your ads are meeting the goals you set from the beginning of the campaign.

Learn about programmatic buying KPIs
The perfect complement to a good strategy is the final analysis of the results obtained, and in the case of advertising this is no exception. Therefore, you need to be clear about the most important programmatic buying KPIs so that you can focus on them:

1.- Impressions

One of the main metrics you should analyze is impressions, which help you know how many times your content was shown in your inventory. They do not relate to who saw your ad, but they do relate to whether your ad was seen.

This means that you cannot assign a reliable quantitative weight to these metrics. Keep in mind that it is not action-based, but serves as a valuable part of the calculation of other programmatic buying KPIs. Which will lead you to better campaign performance.

Now, it is important for you to know that there are two types of ad impressions, namely:

Published: when the published content is broadcast, it already counts as an impression.
Visible: when more data is used to understand whether or not a user has seen the ad content.
It should be noted that published impressions are not reliable and viewable impressions are more accurate. Therefore, the latter are more relevant, as they allow usable performance data analysts to have clearer information to improve the campaign.

2.- Conversions
Every ad campaign has goals to be achieved through the actions consumers have to take in the ad you have directed them to. This is where another critical performance metric comes to the fore; it is neither more nor less than conversions.

It covers any action you want the user to take, i.e.: buy, register, download, comment. It is important for you to know that the actions mentioned are measurable. Conversions tell you if your ad is working because people are taking interest.

You can calculate conversions based on a specific goal of your campaign, such as free trial registrations or actual product sales. For example, if you are looking for sales, conversions, or customer acquisition, it is good to focus on retargeting ads. This will bring users back to the Web site.

Do you have a high CR (conversion rate)? This means you have a successful design and landing page. It indicates that users are interested and want the products or services you offer. So you need to make sure your landing page is optimized and your offer is solid so that it attracts visitors.

2.- Click

When you talk about performance metrics, you can’t not mention clicks. This is one of the most revealing programmatic buying KPIs, so you can’t skip them in measurement. If you think all clicks are intentional, you are wrong and should consider that not all of them generate conversions.

Keep in mind that if you combine click and impression metrics, you will be able to calculate usable percentages. They will be of great help when you need to make campaign budget decisions and improve the ROI of your ad.

But surely what you’re interested in knowing is how you can calculate this important rate; Simply divide clicks by impressions and multiply by 100. This will help you better understand the success of your ads when combined with other metrics.

Think that the more users click on your ad, the greater the interest in your offer. You can try a video or mobile app campaign to get people to click to get more information. Keep in mind that clicks bring visitor traffic to your website, which helps improve your site’s ranking on Google.

If you have a low CTR compared to high impressions, it means that users see your ad but do not click on it. So if it is lower than average, it is better to run an A/B test of your ads to see what your audience responds best to.

4.- Cost
Among the KPIs of programmatic buying is cost, a financial metric. As you already know, you need money to run these types of ads, so you need to set a budget that ensures the right inventory and target audience.

This means you have to measure cost in relation to many other advertising metrics. How can you do this? CPM, cost per click, cost per share, cost per display. A host of other financial metrics essential to understanding campaign success.

Consider that cost KPIs directly influence how you invest in your next ad campaign. Knowing these results gives you the opportunity to work with better quality inventory.

The idea is that you keep testing until you find the correct cost levels and this will help you determine your overall ROI.

5.- Income

Continuing with financial metrics, there is income. To get there you have to go from gross income to net income. It is important that you know that along with cost metrics you can calculate and refine media, data, agency, technology and other fees.

It will also help you optimize the profit margins of your campaigns over time. Keep in mind that the most relevant income here is the overall income generated by your ad. So is the revenue generated per visit and the revenue generated per page RPM (Revenue Per Thousand).

6.- Coverage
Another of the programmatic buying KPIs is coverage; it is a brand metric. This is the perfect time to ask how many unique users your ad campaign has reached. And with this indicator you will be able to know exactly.

Unlike impressions, coverage is calculated per person, not per potential view. This metric can be compared with other key metrics such as CTR, frequency and impressions to better understand the success of your programmatic ads.

You must keep in mind that paid coverage often increases the viral and organic coverage of your non-paid content. Also, estimating reach can be a great help in controlling the parameters of a new ad campaign.

7.- Return on advertising investment (ROAS)

To finish with programmatic buying KPIs, there is another performance metric, ROAS or return on advertising investment. It should be noted that it is an indicator specific to this type of campaign that is usually used in the same way that return on investment (ROI) is used.

The difference here is that ROAS measures the gross revenue of your advertising spend and determines the current effectiveness of your advertising. Whereas ROI tends to focus more on the big picture.

Know that a good ROAS ratio is based on your niche, investment and target audience. Therefore, it is important to plan your strategy very well so that you can get the results you were expecting.

Measure your programmatic buying KPIs!
You already know the 7 main KPIs of programmatic buying that you need to measure if you want to find out the results of your advertising campaigns. Remember that this is what will let you know what you need to improve and what is going well.

Each of these metrics will be very useful, not only for the campaign you have launched, but also for analyzing your strategy and optimizing it for the next ones. This is why it is so important to always measure results, knowing that the indicators place you in the reality of your ad.

And if you need help finding advertising space, at Antevenio we can help you expand your brand’s reach through appropriate programmatic advertising strategies.

The post Most relevant KPIs to measure if you use programmatic advertising appeared first on Noodrestans.com.

There are many elements on digital platforms that help increase your visibility, including the best hashtags for social networks. But they are not just words that are put in at random, which is why it is so important to learn how to search for them and use them in the right way.

It used to seem like it only worked on some platforms, but today it is a great strategy on all of them. It’s kind of like the keywords you use for search engine optimization. So it is very important to know how to apply them in your different publications.

The good news is that today you can find the best hashtags for social networks in the apps themselves or by using specialized tools. This makes the job much easier, faster and most importantly more effective because you find exactly the ones you need.

Pros and cons of hashtags for social networks
A symbol (#) and one or more words, that’s how the best hashtags for social networks are created and they undoubtedly help in the visibility of your posts. As you already know, it is a widely used element with special potential on platforms such as Twitter and Instagram.

But before delving into the topic of how to find the best ones for your publications, it is important that you know the positive and negative aspects:

Advantages of hashtags

They allow your content to have a greater reach, as you can reach other users on the social network where you use a particular hashtag.
They are of great help in creating a trend, globally or statewide.
You can more effectively spread the contests or sweepstakes you run through digital platforms. And that in turn helps you generate more engagement.
They have a positive influence on SEO ranking because you can use the keywords that accompany a link on your website. The idea is to position the same words to support a specific content.
You can measure the hashtags you want to use against some social media metrics.

Disadvantages of hashtags

• Do not give a clear message by using too many hashtags related to the content of the post. This can cause some social networks to not position you well.
• Excessive use of hashtags makes publications less appealing, so much so that there are prestigious brands that do not use them.
• Using all words as hashtags is a mistake. Therefore, you need to research the best hashtags for social networks that add real value to your content.

Learn how to find the best hashtags for social networks
It is important to know how to search for the best hashtags for social networks. Keep in mind that in each digital platform the steps to follow are different, which is why it is so necessary to learn how to do it:

A.- Twitter
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The social network that started with hashtags was Twitter. This platform stands out for its level of information, because if you want to know the latest news, you can be sure you will find it there. Just follow these steps to see the trends:

• Go to the search engine on the right side of the screen and there you will place the hashtag you are looking for.
• Place the “#” symbol and then the subject being referenced, i.e., the word.
• Press the search button and you will be shown the list of people and portals that post on the topic of your interest.

You can also find them in the window on the left side of the Twitter screen. It can be in either “Topics of the moment” or “Trending topics” within the same application.

B.- Instagram

Basically you have to follow the same steps, in the case of the Instagram platform you should look for the magnifying glass at the bottom. It will direct you to the application’s search engine where you will see suggestions for different content.

What you need to do is to place the symbol in the search bar, followed by the word you want to search for. You will be able to observe how many publications use the same hashtag, which in turn allows you to measure how successful it can be.

It should be noted that this social network gives you the ability to “Follow” the hashtags of your choice, just as if it were an Instagram account.
Although each platform is different, with these examples you can see that the process of finding the best social network hashtags is very similar. You can do this by searching in the same application or through specialized platforms.

Keys to finding the best social media hashtags

Have a basic understanding of searching for these keywords across the two platforms where they stand out the most. The next thing you should know are some tips that will help you not only find the best social media hashtags, but also increase your visibility:

1.- Find out the hashtags your community uses.

You need to focus on your audience. Remember that by selecting the correct tags, you will be able to reach deeper connections with your community. For this reason, you should use the words and phrases that are most popular with your audience, for which you can analyze the following:

• Look at your followers’ latest posts to see what hashtags they have included in their content. In case you find some trending terms, you can add them to your word list.
• Study the hashtags used by your competitors. You will definitely find the right trending tags for your social posts.
• Influencers are another good source to learn about and get these keywords that are part of the latest trends. Find posts by top influencers in your industry and look at their recent tags.

2.- Collect hashtags from high-performing posts.

The most popular posts found at the top of the platforms’ exploration pages will be your great allies. In them you will find the best hashtags for social networks, since they are posts that have high rankings.

When creating this collection of hashtags you have to make sure that they fall within current trends, you cannot select any old words or phrases. You must always choose the most relevant hashtags within the industry you are developing in.

3.- Find related hashtags

Another good option is to type a hashtag or word relevant to your business into the search bar. You need to focus on the alternatives that will appear in the automatic suggestion box; you might find ideas you hadn’t thought of.

Of course, you need to make sure that the new tags you find are trending. To do this, you just type the hashtag in the search bar and choose the “tags” option in the drop-down menu. There you will see the ones that are best rated and related to your tag, as well as the number of people who have used it.

The post How to find the best hashtags and increase the visibility of your social posts appeared first on Noodrestans.com.

Achieving e-commerce ranking should be one of the big goals of today’s marketing teams. You can have an online store with hundreds or thousands of products, but not ranking well in Google is synonymous with not selling. If you don’t have a presence in the digital world, you are missing out on great potential.

SEO positioning is critical, and when it comes to Google it is even more so. The American company comprises nearly 75 percent of Internet users worldwide. This is a very large number to take into account, as there are millions of potential customers for a brand. Being able to position e-commerce is the key to generating sales.

The e-commerce industry has a lot of competition nowadays as well as big brands in the market such as Amazon, Alibaba, MercadoLibre. That is why positioning e-commerce on Google is crucial for small and medium-sized businesses. There are some important techniques that will help to position an e-commerce in the first pages of Google.

The added value of positioning ecommerce on Google

Ranking in the top five on Google is one of the goals of businesses. The visibility, reach and engagement offered by search engines are key to positioning e-commerce and generating profit or sales. Google receives more than four million searches per minute, and 90 percent remain on the first page.

This is why appearing on the first page of Google is so important. According to an Ecommerce KPI 2020 study, 33 percent of sales worldwide are made through organic traffic. This puts you ahead of other sales channels such as SMS Marketing and Email Marketing.

If you want to increase sales of an online store, you need to position ecommerce. SEO for ecommerce is critical to increasing traffic to a website and one of the best marketing strategies to grow sales of an online store.

Advantages of e-commerce positioning on Google

Some of the reasons for applying an e-commerce strategy for an online store include the following:

A.- Attract quality organic traffic.

Placing an ecommerce on Google will increase the chances that more people will visit a website and buy. Being at the top of SERPs will cause more people to come naturally and learn about your products. It is estimated that 94% of online activity begins with a search.

In fact, nearly 45% of people who make an online purchase start their search on Google. Therefore, the greater the traffic, the greater the likelihood of a sale.

B.- More sales are closed
Optimizing an ecommerce space is important to attract audiences, but the important thing is to get these people to exercise the buying action. As SERPs are more visible, users most interested in purchasing a product or service will land in the online store.

A key point is to have well-optimized and structured web pages with catchy descriptions and a layout that helps one’s Google ranking. With Big Data analysis, it is possible to predict certain consumer behaviors and then offer them an appropriate solution at the best time.

C.- Improve page CTR.
Ecommerce ranking is important because it improves the CTR, which is a metric for assessing how well web pages respond to a specific user’s search intention. This metric is related to keywords and other aspects such as SEO title and meta descriptions.

Using Google Search Console is one factor that can provide the brand with important data on click-through rate trends in relation to the number of people visiting a digital space. With this information, you can know what people are interesting in and can apply strategies to capture their attention.

Factors that help to rank e-commerce in Google

Achieving SEO ranking is a matter of a lot of effort, work and dedication. Having a defined strategy that follows the following premises will undoubtedly yield positive results for a brand or company.

1.- Identify 10 keywords in business

This is the first step that must be taken to achieve success in e-commerce positioning. The keywords of the store will usually be the categories of the products being sold. Google’s keyword tool helps find the most important keywords.

Much of the web traffic will reach the brand’s digital spaces for those keywords. There are companies such as Ikea that give their products their own name, but for SEO purposes it is better to identify product terms such as “black dining table,” for example.

Another factor that plays an important role here with keywords is having the product sheet well structured, the right images, creative text, and metadata.

2.- Map of categories

It is critical to positioning e-commerce that the web page is well structured to get good results on Google. A good way to do this is to locate your products and services in browseable categories. In many cases you don’t create categories and just think about search engines, but it has been shown that people are driven by this tool.

If an entire category tree is created in which all content is grouped, keywords can be placed. This type of structure allows the brand Web site to have a customized URL. These elements are key to positioning the e-commerce in Google.

3.- Select what Google should index

If you have an e-commerce business you will know that many URLs can be generated depending on the number of parameters that are used to filter products and services. The sizes, colors, shapes, textures, everything takes up a different URL. It is important to define what Google will index.

There are many URLs that are necessary to improve the user experience, but in turn will be irrelevant to Google. Always keep in mind that having more URLs will not generate more organic traffic. The following are some data that are not important to be indexed by Google:

• Filter URLs.
• Orders
• Reviews.
• Purchase processes such as product carts, payment page, etc.
• Search result pages.

4.- Testi nelle schede prodotto

Texts play a central role in e-commerce positioning. Many times stores insert the description that the supplier of the product or service has sent them. The truth is that the supplier does not create text that catches people’s attention.

You may also have problems because the same text may be on other competing pages. That is why you have to be original in terms of mastering the text. They must be personalized and optimized for keywords. Remember that text is the best ally for selling and is essential.

5.- Product Images
An image is important for e-commerce positioning and selling. It is proven that people’s first impressions come in through the sense organs, particularly sight. You need to be creative when designing images for each product being sold. Adding a personal touch can pay off.

Every detail of the images plays into the positioning of the e-commerce in Google. From photo size, to quality, to pixels, to ATL attribute and image name. The key is to make sure that the maximum size is what the web page allows and that its loading does not affect speed.

6.- Social networks and link baiting
The success of a website does not come only from the website, but also from social networks and a link baiting strategy. Even if you have a catalog of products, it is important to promote these products on social media through engaging posts. Creating viral content about these products is crucial.

The post The most important factors if you’re trying to position your e-commerce business on the first page of Google appeared first on Noodrestans.com.

Whenever you start working with a strategy, it is important to know what to avoid, such as mistakes in Amazon Ads. You can have the best techniques to advertise and sell your products on this platform, but if you do something wrong, all your efforts will be lost.

The digital world evolves over the years, which is why it is always innovating. And the most famous American e-commerce company of all is no exception. That is why there are constant updates on its platform in order to provide a better shopping experience for its customers.

But to make the most of this platform you need to structure a good strategy and most importantly know all the mistakes in Amazon Ads that you should avoid. This will help you reach all your consumers much more effectively.

The 8 Amazon Ads mistakes to avoid

Some people believe that it is enough to have a good plan to get your brand known and promote your products. But the truth is that you need to go further, be aware of the best tactics to apply, but also know the mistakes in Amazon Ads to avoid:

1.- Thinks that Amazon is run like Google

One of the most common mistakes people who use Amazon Ads often make is that they tend to program it as if it were Google paid ads. Certainly, the terminology and general principles are very similar, however, the ads on this e-commerce platform are structured differently.

In fact, the types of matching, although labeled as in Google, have very different definitions. In the case of the Internet giant, these are close variations of the keyword, related searches and other relevant ones. And keywords do not necessarily have to be in a user’s search.

Whereas for Amazon sponsored products, generic matching refers to the customer’s search term. It must contain all keyword terms or similar variants. And the words can be in any order and contain additional words.

2.- Does not work with ASIN codes.
Keep in mind that campaign structure is essential in order to expand your ads. And other mistakes that are made in Amazon Ads are that many do not work with the Amazon Standard Identification Number (ASIN).

For this reason, it is important that when you create product group campaigns you use one ASIN per ad group. Because there is no breakdown in the reports showing which search term converted to which product. But you can see the performance of each search term.

If you have multiple related ASINs in the same ad group, there are likely to be high-performing keywords. And at the same time, low-performing keywords will appear to have acceptable performance.

3.- Bypass the structure of your ads

Another of the big mistakes in Amazon Ads that newbies make is that they think that because they are paid campaigns they don’t need structure. The reality is that any campaign requires a well-planned strategy to be successful.

A good way to structure your ads without all the complications is to keep two key goals in mind:

• Promote profitable sales: consider that sellers who focus on profitability make sure they don’t overspend to make the sale profitable.
• Improve organic placement: it works to drive keyword sales to increase organic placement, and this is one of the best ways to position your listing for sales.

The best thing you can do to effectively structure your ads is to work with only one goal at a time. Because one is not compatible with the other, so you have to work them separately so you can see results.

4.- Make changes and reduce the advertising budget.

People who have worked with ad campaigns on Google or Facebook know that there is a learning phase. And although each platform works differently, don’t forget this point when you start running your ads on Amazon.

Typically there is 7-14 days of lead time before significant changes are made. And this is also where the traditional learning phase enters, through which a campaign starts running with optimized potential.

It should be noted that Amazon Ads reports have a 48-hour delay to most reports. Why is it important to keep this information in mind? Because by knowing this lag you can make the necessary changes to your campaigns.

Also, it is known that in general, manual campaigns on Amazon can take 30 days to mature. Therefore, if you have keywords in a campaign that are not getting any impressions, you should perform the following steps:

• Check if the keyword is relevant to the product.
• Assign a month to the campaign so that it can optimize and start showing all keywords in a specific ad group.

5.- Do not do exhaustive keyword research

Among the mistakes in Amazon Ads is one that is clearly related to keywords, as some people do not check them. Think that if you work with a lot of keywords without analyzing them properly, this can affect your budget and you will lose a large amount of sales.

This is why it is so important to use the correct number of keywords. And the beauty of running ads on Amazon is that you can test which end-of-channel keywords are converting for your product.

We recommend that you test at least 50-500 keywords per ad group. But it is imperative to run tests and it is a mistake to assume that exact or broad is the best solution.

Keep in mind that different products work better with different media. So what you need to do is test all types of matches before you make the decision to increase the size of your ads.

6.- Skip your inventory management

As in any campaign, conversions are one of the goals to be achieved, and in the case of Amazon Ads it is no exception. Therefore, keep in mind that the organic ranking and effectiveness of your campaigns depend largely on the management of your inventory.

A good example, when a specific product is completely sold out, all possible conversion events are stopped. And this in turn opens the door for competitors to win back sales and market share.

What happens if you run out of stock on Amazon? Simple, your ads will stop running automatically. This will cause the loss of any improvement in organic search ranking gained through advertising.

So, if you realize in time that you are running out of inventory, we recommend that you reduce your ad spend. This way, you are slowing down your sales and can prevent them from running out before your supply reaches Amazon.

7.- Wasting Amazon’s resources.
For some people, Amazon is a new world they need to explore, so you should avoid getting started on your campaigns without knowing it. Don’t make the mistake that many people fall into by not taking advantage of all the resources offered by the platform itself.

Amazon has a wide variety of resources available so you can stay up to date. For example, there is the Learning Console, it’s a course and test that gives you the ability to get certified by Amazon to publish ads.

These courses are detailed and are responsible for analyzing a lot of details and definitions that you will need to publish ads on this platform. And it also offers tips for optimizing your advertising for both Amazon Ads and for posting ads in Seller Central.

The post Mistakes to avoid if you use Amazon Ads appeared first on Noodrestans.com.

The use of Telegram Ads goes hand in hand with the popularity that the Russian-born platform is gaining in the world of communications. In the face of the latest crashes of Facebook Inc’s servers and affecting WhatsApp, Instagram, etc., many companies have gained prominence.

One of those that has grown the most in recent years is Telegram. Even Republican candidate Donald Trump’s ban on posting on social media has grown millions of Telegram followers just to follow him. Along with this, TelegramAds, a new way of communicating through advertising, has begun to be used.

Brands and companies are starting to use Telegram Ads as a way to get less congested spaces. And this is how you can better reach your potential customers.

Telegram Ads

Telegram is a messaging application very similar to WhatsApp or Signal. It allows people to communicate via text messages, video exchange, audio notes, calls or even video calls. It may look very similar to its main competitor, but the truth is that it handles other important aspects such as the following:

Telegram is cross-platform and can be downloaded from any device used.
Telegram ads can be used on one device without having previously downloaded it on another.
It has an application that allows you to use Telegram through a web page without having downloaded the application.
The only thing required to use Telegram ads is to have an active phone number. And it is that to register in the application will arrive a text message to that number to confirm the registration.

The data speaks for itself: use Telegram Ads

Recently, the Telegram application surpassed 500 million users worldwide. Although it is not as well known as its competitors Facebook Inc, it has a good active user base across the planet. Because of this, using Telegram Ads has become a very popular way to reach target audiences among brands.

For different brands, using Telegram Ads is a strong marketing channel. It works not only to establish close communication with the target audience, but also to increase sales, improve the attention paid to customers, and at the same time increase web traffic.

Telegram is much cheaper in terms of data consumption than its counterpart WhatsApp. In a study conducted, out of 100 messages sent, 100 messages received, 50 images received and 20 sent, 3.74 MB were consumed. For its part, WhatsApp consumed almost twice this amount of data, 7.5 MB.

This is a very important point in favor of using Telegram Ads for any marketing and advertising strategy in the future. Being cheaper makes it a perfect target for companies that do not want to invest a lot of money.

Relevance of using Telegram Ads in business marketing

Telegram now has business-related functions. The ability to create public channels gives it significant potential that other applications do not have in the current market. This is why using Telegram Ads is so important today.

Any user or company can create a channel and form an entire community that wants to participate in brand communication. This is a unique opportunity for companies to make their products or services known to interested people. Using Telegram Ads will allow you to manage these ads and launch important campaigns within these communication channels.

Tips for using Telegram Ads as a marketing tool

If you want to get the most out of your messaging app, the following are just a few tips that can be very helpful for this purpose:

1.- Public channels for greater visibility
With 500 million active users worldwide, the percentage of people who can start a public channel on Telegram is almost infinite. Important information about a company’s products and services can be conveyed through these channels. This will be the main means of communication between customers and the brand

2.- Take advantage of bots to improve user experience and customer service

Being able to use Telegram Ads increases the chances of communication with the target audience. This is where bots come in, since it will be almost impossible to be aware of all the messages that are entering the inbox. Bots can be configured to provide specific, random responses on any topic.

This significantly reduces the response time for each user on Telegram. Keep in mind that a well-managed and modified bot can easily produce a sale. It is recommended to work on this strategy well in advance for good results.

3.- Do not focus only on products and services.
By using Telegram Ads, the messages will arrive in a big way, but you have to be careful not to be invasive with the content you send because it can end up tiring the target audience. You need to make sure that the content shown in the ads is of interest to the audience.

4.- Survey channels
To learn about the likes and interests of people within a Telegram channel, it is important to take surveys. These help provide relevant information about the behavior of the target audience. With surveys you get a more realistic idea of the buyer person you are working with.

5.- Build customer loyalty
Having good customer service on these channels will increase the chances of generating visits and customer loyalty. Using Telegram Ads will increase the number of messages received, so it is essential to have good service with answers to customers’ needs to meet their needs.

Use Telegram Ads: how to create ads

It was not until 2020 that it was announced that Telegram would have the function of using Telegram Ads to expand the range and scope of advertisements on its platform. These ads were intended to appear on the various channels meant for people to interact.

The idea is to use Telegram Ads only on public channels and not on private channels, as this could harm the application. Although ads on Telegram already existed thanks to the participation of third-party companies, a simpler and more practical way of using them is now offered in the application itself.

To create ads you just need to follow the following steps:

Log in and click on “Create Ad”
Customize the message or use a default Telegram template.
Complete all data such as title, copy, etc.
Set the CPM or (Cost per thousand). The minimum that can be entered per sponsored message is 2 euros.
Set the budget for the campaign. The message will be displayed until the budget is exhausted.
Advertising in Telegram ads: aspects to consider
The main new features using Telegram Ads funding include the following:

1.- Monetization

It has been determined that Telegram will keep all advertising profits made on the platform, but Telegram founder Pavel Duvov said they will share the benefits with the administrators of the channels where the ads are displayed. This is once the trial period has passed.

2.- It is administered by the same platform
It will be the same Telegram platform that will be used to manage, control, and modify everything related to the use of Telegram Ads in the future. This is progress as everything will be centralized in one place for the maintenance of these ads.

3.- Sponsored messages

The format that will be used to implement Telegram Ads is the sponsored message format. A maximum of 160 characters are allowed and will appear simultaneously on channels of more than 1000 people. The same message will be shown to the whole channel and will not be personalized.

4.- Non-intrusive advertising: use Telegram Ads

Telegram wanted it that way from the beginning. Telegram Ads is not intrusive at all. The ads will appear in the form of a message on public channels. From the app they report that Telegram Ads will not appear in personal chats or personal groups.

The post How to use Telegram ads effectively in your business appeared first on Noodrestans.com.

There is always more competition in the digital world, which is why it is so important to optimize Google Ads for dealers. Keep in mind that the success of your strategy depends on the effectiveness of your campaigns, especially for an industry where big brands compete.

If what you are looking for is to get new customers for your business, Google Ads campaigns are ideal. Considering that this is the Internet giant through which thousands of users search for information every day. This is why pay-per-click campaigns are used by businesses in different industries.

You have the opportunity to create ads that really reach a wide audience and allow you to get more sales for your business. This is why it is so important that you spend time working on your strategy so that you can optimize Google ads for dealers.

Tips for optimizing Google Ads for dealers

The idea is that you can create an advertising plan so that you have a chance to work on your campaigns. You need to make every aspect of them as effective as possible. But for this it is essential that you first know how you can optimize Google ads for dealers:

1.- Manage keywords carefully
For your Google Ads campaigns to bring customers to your business at an affordable cost, it is essential to work with the right keywords. It’s not just a matter of putting in automotive-related words that you think might work.

You need to optimize them as much as possible so that every click you get turns into a sale. And to achieve this you have to focus on concordances, positive and negative keywords; and you have to carefully configure your ad extensions.

A highlight of Google Ads is that it gives you the ability to see what phrases users have accessed your website with. All you have to do is go to the “Search Terms” tab. There you can see which phrases trigger your ads and add more positive or negative keywords.

Keep in mind that reverse match keywords are just as important and sometimes even more relevant than positive keywords. This is because they indicate when your ads should not be shown, so you’ll be able to eliminate irrelevant visits. Which in turn helps you reduce costs because you get much more accurate searches.

2.- Use keyword matches and long-tail words

Keyword matching will also help optimize Google ads for dealers, you should know that there are 4 types. And that each of them has its own technique to work it in the most appropriate way. That is why it is essential that you know them:

• Generic matching: allows the ad to be displayed in general searches related to the industry or topic of the ad. Many people make the mistake of using very generic words such as “automobiles,” which are not very effective.
• Modified Wide: makes the ads appear in Google searches when the user uses the selected keywords, but without setting the order in which they appear. For example, if the offer “Red car” is proposed, your ad may appear when a user “washes the red car.”
• Phrase matching: ads are displayed in searches that use the chosen keywords in the exact order. If you use the word “Hyundai sports car,” the ad may be triggered when a person searches for “Hyundai sports model new” or “Hyundai sports model used.”
• That’s right: the ad will be displayed only when the user searches for the exact keyword phrase or read variations of the exact phrase. For example, “Latest car model” or some variation such as “Latest car model.”

So if you only bid with generic match words in your ads, this could be the reason for their low profitability. What we recommend is that you test until you find the ones that only cost you money and the ones that are really successful in generating relevant visits.

3.- Focus on campaign structure and segmentation
Remember that optimizing Google Ads for dealers also improves the performance of your campaign. However, to achieve this, you need to segment it correctly and adjust the positions where you want users to go.

Why is this so important? Because if your dealership is in Madrid, you don’t want your ads to show up when they perform a search for “dealership in Barcelona.” A well-segmented campaign does not run this risk.

You should also consider that the more precise and brief your ad is, it will be more likely to appear in the top positions. An ad specifically for “Jaguar car sale,” instead of a generic phrase such as “Concesionario en Madrid,” offers greater profitability.

4.- Delving into places

It is true that locations are a covered point in segmentation, based on the locations where you want your ads to be shown. But to best optimize Google Ads for dealers, it is essential to combine the above with excluded locations, i.e., those you do not want to show.

It should be noted that this adjustment in locations will also depend on the type of product you are offering. For example, if they are high-end dealers, you should not invest in areas where the buying power is low.

You have to fine-tune the positions and other details, so the statistics will tell you whether you should increase or decrease your investment based on what works for you.

5.- Adjust the bid manually
We recommend that you start by setting the maximum cost per click for the entire ad group. However, it can also be of great help if you consider manually setting the cost per word.

It is not just a matter of setting the maximum daily cost per click for the entire campaign. You also have the ability to identify which words provide the safest visits with the most conversions to allocate part of the budget to them. This will give you confidence that they will bring you real sales.

6.- Combine SEO and SEM

The Internet giant never stops paying attention to SEO, so if you want to optimize Google Ads for dealerships, it must be there. Remember that the search engine takes into account the quality of the web page when displaying ads.

This is why landing pages are increasingly optimized, which over time allows you to moderate your investment in Google Ads and improve CTR and conversions. But you should also consider SEM, since that is what gives you the opportunity to appear in the top positions.

What should be noted is that SEO is organic placement, which is maintained even if you are no longer running ads. While you are in SEM you have to pay for these ads. Therefore, it is a good idea to combine both techniques to get better results.

7.- Get rid of irrelevant metrics
It is extremely important that you know that not all metrics will be useful to you and that you should not pay attention to them. So start by eliminating columns of data that you don’t use on a daily basis or that don’t add value to your optimizations.

Everyone wants to monitor and optimize their campaigns, however, this does not mean you have to analyze a large amount of data, focus on the relevant ones. One you can’t lose sight of is CTR, but you can omit other metrics such as “Search Imp. Share.”

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