Customer loyalty in the retail industry is one of the goals that every brand aims to achieve in order to sell more. Therefore, email marketing is one of the most effective strategies when communicating with customers. More and more companies are using this channel within their marketing strategies.

The industry consists of those businesses that provide a good or service to the end consumer. It is also known as retail because of its characteristics. The arrival of the coronavirus pandemic and preventive isolation have led many businesses to migrate into the digital spaces.

Being able to retain customers in retail is easier if you use Email Marketing effectively and consistently. But to achieve this goal, you need to fully understand how this strategy works. Having loyal customers is important for brands because they do not hesitate to repeat purchase the same brand when they feel an emotional connection.

Why use Email Marketing to build customer loyalty in the retail sector

To understand the value of Email Marketing in building customer loyalty in the retail industry, it is critical to understand how effective it is. It is a very important tool for implementing newsletter campaigns, mass mailings or audience analysis.

Email Marketing offers some advantages that other tools in the digital world do not have, such as visibility, being a personalized channel between the company and the customer, the cost-effectiveness of its implementation, and its ability to retain customers in the retail sector.

Similarly, it allows you to segment your audience, a very friendly option for companies interested in taking advantage of its benefits. In addition, you can choose which users receive one specific type of email for customer loyalty in the retail sector and which receive another model.

Some features of Email Marketing to retain customers in the retail sector

Once the scope of Email Marketing is 100% understood within a strategy to retain customers in the retail industry, it can be applied using different methods such as the following:

A.- Having a subscription form
Subscription forms are one of the best elements to retain customers in the retail sector. Keep in mind that finding leads in this way is a totally passive method, since it is the user who decides to register and get information from a web page or landing page.

These registration forms can be added to countless marketing campaigns, including e-mail and social media. Combining this strategy with passive e-mail campaigns enables a high loyalty rate.

B.- Mass mailing
One of the biggest problems with an Email Marketing campaign to build customer loyalty in the retail sector is that it produces hundreds of emails that may not reach their destination. That is, they end up in spam boxes or worse, nowhere because the email address does not exist.

Therefore, emails must be created under a very detailed analysis and study of the target audience, their interests, tastes, etc. The fact that an email is sent in bulk does not imply that it should not be treated in a personalized way. must think about the following:

• The information to be provided.
• Segment the audience by objectives.
• Create a design for different emails.

Review content, text, graphics and layout before sending emails.

In order to retain customers in the retail sector, it is essential to be able to apply certain factors such as automation, segmentation, and personalization.

• Email marketing campaigns to retain customers in the retail sector must be automated to increase efficiency and streamline all processes. Automated emails generate nearly 300% more revenue than non-automated emails.
• Different Email Marketing lists to retain customers in the retail sector must also be segmented to group customers into different categories such as gender, age, interests, geographic location, etc. The increase is almost 700% in segmented Email Marketing campaigns.
• The design of all emails must be adapted and optimized for any mobile device, computer or tablet. For example, nearly 60% of email opens occur on mobile devices.

However, it should be kept in mind that an Email Marketing campaign will yield the best results if you have a good quality database. The value of a customer does not depend solely on their monetary level, but on the level and quality of data you have.

Generating more personalized shopping experiences is a very important point in building customer loyalty in the retail industry.
Email marketing tips for building customer loyalty in the retail industry
There are some ways to carry out an effective Email Marketing campaign to achieve the best results in terms of sales and customer retention, such as the following:

1.- Customer acquisition

The first step to success in an e-mail campaign is to obtain customer data. To do this there are three possible places to find or look for this data: social networks, web pages, and point of sale.

In the case of the web, every visit made by a person counts, not only to increase web traffic and reach, but also to collect the email addresses of users who visit. For a visitor to decide to leave their personal information, it is necessary to show quality and engaging content, this applies to social networks and points of sale.

2.- The moment of purchase
This is a good time to capture the customer’s attention and get their personal data. They generally provide the data to receive confirmation of the purchase or to track the shipment. This is a good opportunity to include a box indicating whether they want to be part of the company’s database.

3.- The point of sale
It is not enough just to sell, another task is to collect data from customers or interested people. This is in order to provide you in the future through Email Marketing with all the information about the product or services so that eventually you can retain customers in the retail sector.

4.- Pleasant experiences

The fact that the customer can enjoy a good experience in the buying process or even in the process of learning about a product or service is crucial. For the loyalty process, it is very important that the customer feels cared for, valued and understood so that they increase the chances of loyalty to retail customers.

5.- The proper use of social media.
Never underestimate social media for the process of attracting new customers. For example, on Instagram, a newsletter can be placed in the BIO of each profile. There, interested followers can review the official profile of the account and sign up.

Another good use of networks to retain customers in the retail sector is to hold a contest on social networks in which, to participate, the consumer only needs to leave his or her email in the brand’s contact base. This is a very original way to attract people’s attention.

6.- Take care of the content

Once you have a fully complete and quality database, it is time to look at the content and the message. For this you need to understand what each individual’s needs are and whether the products can or do effectively meet them. Knowing the content that customers might be interested in is critical.

It is very useful to know that this kind of quality content that meets needs can be used to give the feeling of limited opportunity. In short, an opportunity not to be missed.

7.- Email subject matter: customer loyalty in the retail sector.

This is the first contact between the customer and Emails to retain customers in the retail industry. Therefore, it must be appealing in the eyes of potential customers. Email content must also offer quality information that provides content of interest.

8.- Don’t focus on a single message format.

It is critical not to focus on a single type of message, but to vary until you determine which one produces the best results in terms of reach and visibility. Trying different ideas is one way to vary content and experiment. Some of the content that can be used in the strategy to retain customers in the retail sector include:

• New Products.
• Promotions.
• Corporate announcements.
• Reviews and suggestions.
• Special offers.
• Special celebrations (birthdays, holidays, etc.).

9.- Timing of sending a message.
To determine the best time to send a message, it is essential to know the brand’s followers or potential customers. What time do they work? What time do they arrive home? What days are they available? Often the most effective days to launch an Email Marketing campaign are Thursdays.

As for the schedule, the best times are mornings from 8:00 to 9:00 a.m. and afternoons from 3:00 to 4:00 p.m. Likewise, guessing the exact time and date to send an email marketing is not an exact science and the key is to keep testing.

The post How to use email marketing to build customer loyalty in the retail industry appeared first on Noodrestans.com.

Email marketing in 2022 will continue to be one of the most important communication strategies for businesses. The effectiveness, speed, reach and visibility it offers can rarely be compared to other types of strategies. Brands have learned to use it as an integral part of their marketing efforts and it will continue to reign in 2022.

Having Email Marketing strategies in 2022 will be critical to achieving all business goals. But to get results, you have to consider several factors. And it is that in 2022 there are elements that can significantly affect the performance of any email campaign.

Reputation, deliverability, and profitability are just a few of the factors that need to be considered in order to have a good Email Marketing strategy in 2022. As in 2021, different marketing teams in companies are looking for ways to differentiate themselves from the competition.

The real value of email marketing in 2022

Email marketing in 2022 is loaded with news. The aim will be to acquire new customers but, more importantly, to build loyalty among existing ones. In fact, it is one of the most efficient channels to develop a good relationship with customers, create loyalty, interact, increase sales and build trust.

The famous emails are important for brands or companies because they provide the opportunity to send newsletters and are an essential point in the growth and management of a business. In 2021, it has established itself as one of the most important customer-brand communication channels.

Why prioritize an Email Marketing strategy in 2022?
Despite its long history, Email Marketing is still very relevant to businesses because of several factors. The most important of these is the accessibility it offers. The messages a company sends reach recipients’ inboxes on their mobile devices, which allows them to be close to them at all times.

The use of smartphones in 2022 will increase the presence of this marketing strategy to unprecedented levels. Email marketing in 2022 will be in direct contact with every stage of the customer relationship, such as contact consolidation, conversion, and loyalty to a brand.

Among the goals that a good Email Marketing strategy can achieve in 2022 are:

• Brand awareness or advertise the business.
• Sell and offer the products and services.
• Position yourself as an expert in your niche, which promotes brand image.
• Convert much more than traditional social networks.
• It is a fully customizable strategy, making it adaptable to any situation.
• Increase cross-selling or upselling.
• It is a fully accessible communication strategy for most users worldwide.
• Keep the brand in consumers’ minds longer.
• Although it is not a fast strategy as SMS Marketing can be, it is very fast in its delivery and response.

News that could affect email marketing in 2022
At this point the main news that could affect Email Marketing in 2022 will be gathered. Some are new regulations, others, key aspects of effectively reaching readers’ inboxes. All of these can affect open rates, profitability, delivery, and sender reputation.

1.- IP reputation.
Reputation is the extent to which that IP address acted in sending e-mail or not. In other words, it determines whether or not you are responsible for sending e-mail. Mail managers measure the capability and relevance of IP addresses, as well as whether they are secure and have a good reputation.

When sending Email Marketing campaigns in 2022 you can choose between a shared or a dedicated one. The shared address is the sum of the reputation of all senders, so a bad reputation from one will affect Email Marketing.

Dedicated IP means there is only one owner of that address, so it will only be harmed by that single person’s practices.

2.- Sender Reputation.
This is a composite result of IP address, domain reputation, SPF authentication and bounce rate to date.

It also measures the actions of the user who is willing to engage a relationship and this can be measured by how many times the email is opened, a link is clicked, a CTA is followed, the email is forwarded, etc.

3.- The subject and content

Paying attention to content and subject line is the key to success in Email Marketing strategies in 2022. You need to avoid certain keywords such as offer, discounts, etc., which can hurt emailing.

Getting the recipient’s attention from the beginning and piquing their interest is essential. Try to find an appropriate language for each type of customer.

A message that is quick and easy to read is better received. The central idea must be summarized in a few words, and this is the key to Email Marketing in 2022. Texts in topics that may seem highly suspect can send mail to the spam tray.

4.- Database quality
A very important factor in emails not reaching their destination are databases with incorrect information such as email addresses. A single typo can bring down the entire strategy.

Sending emails in this situation greatly affects email marketing in 2022 because it increases bounce rates and poor engagement.

Also, at this point it depends on good customer segmentation as well as a good brand database. The key here is to ensure that all the data we have on customers comes from reliable spaces. One key is to constantly update customer information.

5.- GPRD Update in Email Marketing

Likewise, the introduction of updates to the GDPR regulation on Email Marketing also brings with it new responsibilities in the handling of personal data by companies. If commercial or other communications are sent without the user’s informed permission, they will likely end up in the trash without being opened.

Database quality is critical for email marketing in 2022. But it is even more important to keep users informed about how their data will be used. Above all, let them know what rights they can exercise if you are willing to receive email from a company or not.

Sending messages to people who are unknown or who do not want to receive our messages is counterproductive to brand interests. This is why purchased or rented databases should be avoided at all costs.

6.- The mailing time and frequency

Among the changes affecting Email Marketing in 2022 are those related to email open rates. A good open rate will be determined by several reasons. For example, the frequency and time of communications. This is a relative aspect that can change from customer to customer. And each person has their own schedule.

Ideally, send them content when they are free from their daily activities so as not to disturb them. There is no fixed rule here, but it is possible to study customer behaviors so that Email Marketing strategies in 2022 are applied correctly.

Sending emails unreasonably is not highly valued. You must have a strategy behind every email sending, not sending to send.

The post Learn what’s new for 2022 that could affect your email marketing strategy appeared first on Noodrestans.com.

Strengthen your marketing automation strategy for the hotel industry, especially on dates so in demand by tourists. The idea is that all the processes you go through will be much simpler and faster, thanks to automated methods.

Maintaining efficient customer service has never been an easy task, but it is now possible through digital channels. A good example is email marketing that helps you establish effective communication with the user.

And with marketing automation for the hotel industry all the efforts made have been simplified. Because with this process you can not only segment your target audience correctly, but you can also plan your communications.

Benefits of marketing automation for the hospitality industry

Knowing the best marketing automation techniques for the hospitality industry will help you structure your strategy more efficiently. But before we delve deeper, it is important that you know how implementing this process can benefit you:

You can plan smart campaigns based on your guests’ traveler journey and tailored to their needs at every stage of their buying cycle. With automation tools you will be able to update valuable data in your CRM to perform advanced segmentation based on your customers’ preferences and behavior.

It gives you easier monitoring of your campaigns, working with a quality system built into the automation software. You will be able to determine which direct marketing campaigns are working and which types of contacts are working. This way you will create detailed reports and know where to focus your efforts.

It helps to optimize the Lifetime Value (LTV) of your guests, and it is that automation along with good data allows you to devise the appropriate retention strategy and implement it.

Ideal for improving marketing and sales profitability because you don’t waste time on manual processes. It gives you the opportunity to be more productive and devote your efforts to other types of activities. You would not only save time but also money, and if you apply it in the right way you will get a positive ROI.
Increase your hotel’s revenue, if you use automation correctly in strategic terms and do the proper communications, you can improve your revenue.
Marketing automation techniques for the hospitality industry
You may know what you can achieve if you implement a good hotel marketing automation strategy. Now is the time for you to learn some tactics you can use to get the attention of your target audience.

1.- Study the strategy of competition
It is no secret to anyone that the tourism industry is very competitive, especially the hotel niche. When the holiday season approaches, the great battle to offer the best prices and unbeatable reservations begins, which makes everything complicated.

That’s why it’s critical that before you launch your strategy you do a competitor analysis. Look at what they are doing on their web pages, and you can also subscribe to their databases. This way, you will have the opportunity to see in which areas they are implementing marketing automation and improve your strategy.

2.- Track the customer journey

While you observe your competitors’ steps, it is equally or even more important to follow your buyer’s journey. That way, you not only get to know your potential guests, but you also better understand how they move through the decision-making process.

You can follow it from the initial identification of your need or preference to the final choice of a solution that satisfies you. For some, mapping the consumer journey is a difficult task, but if you work with marketing automation for the hospitality industry, it is easier.

You need to know how consumers behave when they realize they have a need and what steps they take to satisfy it. Once you’ve done that, you need to find out how they found you, that is, through what channel and whether they visit your website looking for answers.

Then find out how they get in touch, it should be noted that they usually do this through a CTA button. It can be on your website, in a landing form or in an e-mail. Analyze the possible questions or concerns they might have so that you are ready to respond.

With all this information, you can already have a much clearer idea of where your content should appear, i.e., digital channels. In addition to the kind of information you need to provide to your users, this is valuable content.

3.- Segment your audience
You now know more about your consumers’ behavior through tracking their journey. Now the next step you need to take is to segment your audience, consider that there are different groups within it with different needs. Therefore, the content you provide them cannot be the same.

What you need to do is to segment based on their behavior, products they like, previous purchase history, interactions with the brand, etc. This information will give you the ability to create communication flows tailored to each segment for greater effectiveness.

You can choose between 3 and 5 main groups, all depending on the variety of audiences you will receive in your hotel. In this way, you can develop a strategy for each and offer personalized information. You must always consider the type of content that attracts the most to place it on the most used channels.

4.- Establish the channels you will automate

Just as you have segmented your audience, it is equally important to determine which channels you will apply your hotel marketing automation strategy in. This information can also be obtained by tracking the user journey.

Likely, each segment of your audience has a favorite platform for learning all about your hotel. If you use social networks, you need to make sure in which of your accounts users have the most interaction and engagement. Or if they prefer communication through email marketing.

But the best thing is that either way, you have the opportunity to schedule your content and even answers to frequently asked questions. For example, you can automate marketing and sales as follows:

By sending automated confirmation emails for groups, they should have information tailored to their needs.
Retargeting groups that have expressed interest through your website.
Requesting reviews during or after the stay.
Offer promotions or discounts tailored to different groups.
Giving information of interest to the group before their accommodation, may be weather forecast, answers to common questions, etc.

5.- Automate discounts and promotions.
There are seasons and special dates that you can make the most of. And what better way to do that than by offering exclusive discounts and promotions that customers will surely love. Moreover, they can lead to increased interactions and sales.

And it’s normal for consumers to make purchases they weren’t planning to make until they saw an attractive discount. Best of all, it can be content of interest to most of the groups you segmented in the beginning. With automation, this process is easier because you can schedule an e-mail that is sent to your users.

Not only that, you can also make individual offers for each service you offer in your hotel and for each consumer. This way you can get a better match between your business strategy and the needs of your guests.

6.- Identify and reward loyal customers

Another good marketing automation strategy for the hotel industry is to identify the most active customers in order to retain them. These are those people who tend to visit your hotel frequently, the ones who inadvertently become your brand ambassadors.

Having loyal customers is always an investment worth considering, as the lifetime value of these consumers can be very high and beneficial to your business. So take full advantage of automation to identify them and send them offers that make them feel special.

Now that you know all the marketing automation techniques needed for the hospitality industry, you can start working on your strategy. There are many alternatives that automation can offer you today, you just need to be clear on your goals and work toward them.

Remember that you can leave scheduled posts on both social networks and blogs. Send personalized, automated emails as well. You can even use the popular autoresponders on different instant messaging platforms.

But if you need more specialized strategies in addition to this, we at Antevenio can help you. You can work with our Email Marketing and Marketing Automation service offered by our partner platform MDirector. So you can make your mailings easier and faster, avoiding tedious manual handling.

The post 6 marketing automation strategies for the hospitality industry appeared first on Noodrestans.com.

Using Email Marketing to build customer loyalty in banking is critical in any strategy that wants to achieve good results. Email marketing is one of the most effective forms of communication in existence today. For the banking sector, it is very important to have fast, direct and simple systems for interacting with its customers.

The banking sector moves millions every day, so it is essential to maintain effective communication between the brand and customers. Email marketing to retain customers in banking has a lot to do with trust, the same trust that users leave behind when they deposit their money in these banks.

Email in banking is about creating important interaction, strengthening ties, generating closeness and credibility. Keeping the customer informed about everything going on with your company is critical to cultivating the relationship. Likewise, it offers an important position in people’s minds.

Advantages of email marketing to retain customers in the banking industry

If you want to attract new customers or strengthen the relationship with those who are already part of the brand, Email Marketing to retain banking customers is key. Email is the best ally for banks as it enables direct, personalized and private communication.

A.- Attracting new customers: email marketing to retain customers in the banking industry
Not all contacts in a database are customers, but if a good Email Marketing strategy is executed to build customer loyalty in banking, those contacts can be converted into real customers. A very effective way to do this is to select a certain type of campaign and have each piece play a different role.

Welcome communications can serve to warm up and get closer to the end user. For their part, information campaigns serve to publicize the opening of new branches, financial services, new products, etc. Special dates in the year are also important and can be taken advantage of.

B.- Building customer loyalty
Even more important than attracting new customers is being able to retain existing ones. Keep in mind that it takes far more resources to attract new consumers than to try to retain existing ones.

To build customer loyalty, you simply need consistent, valuable, interesting content tailored to each recipient’s profile. Email marketing to retain customers in banking allows you to build a long-term relationship with consumers.

C.- Measuring results in real time.
Email marketing to retain customers in banking is characterized by its measurability or what in other words would be its ability to measure results. Constantly evaluating the shipments you make of emails will let you know how a marketing strategy is working.

D.- Customize your dispatches
In the world of Email Marketing, there is nothing worse than receiving an email that people are not interested in. Personalized emails have been proven to have a better open rate than those that are not. To create personalized emails, you must first study and segment your databases.

Criteria for segmenting a contact list can be age, gender, geographic location, interests, etc. Being able to include the name of subscribers is important for Email Marketing to retain customers in the banking industry, as it provides relevant information.

E.- Increase the reach of offers.
If you have a good email marketing strategy to retain customers, it is important that all subscribers have access to it. It is estimated that more than half of the emails received are opened from mobile devices. For this reason, emails need to be optimized.

Why Email Marketing is Essential for Banking
Email marketing to retain customers is critical as it provides vital and relevant information about the status of your bank account, new products or services, alliances, etc. Important points of Email Marketing include the following:

• Financial customers check email every day.
• The cost of Email Marketing is quite low in relation to the benefits it offers.
• Email offers the opportunity to automate and l sales cycle, increase Web site traffic, and cultivate useful content for your audience.
• Creative campaigns help break the monotony of the financial industry.
• It serves as a direct means of communicating with target audiences, and you can access a lead with a single click.
• More shares and alliances are formed with other sectors of the economy.
• The overall user experience is improved.
• Sales and loyalty gradually increase.

Email marketing tips for building customer loyalty in the banking industry

Getting the attention of potential customers is the key to later trying to retain these people through email marketing. The following are some tips that will help you get good results and gain the trust of your customers.

1.- Strategy first
To have at hand an email marketing strategy to retain customers in the banking industry, it is necessary to brainstorm to determine which ideas will yield good results. Among these, one that stands out is the analysis of the brand’s strengths, threats and weaknesses.

You need to differentiate yourself from the competition, and for that, you need to know for sure about the company, the competition, and the market.

2.- Brand personality: email marketing to retain customers in the banking industry

Finding a tone that fits the personality of the brand is important and one of the essential steps in an Email Marketing strategy. The voice should be honest, authentic and transparent. Financial services anywhere in the world should inspire trust and peace of mind.

In these times it is more important to be close and engaged with the people who are part of a brand than to show a remote, inaccessible, sober or overly corporate stance.

3.- Have an attractive design

Creating an eye-catching design that goes hand in hand with the brand is essential. Getting users’ attention is critical, and infographics can serve this purpose perfectly, as they explain all the ins and outs of a program or financial strategy in a visual and easy-to-understand way.

You can also use Email Marketing to create tutorials to advertise a new service. The most important thing is not to sound boring. While it is true that some people know about the topic, others know little about finances.

For example, if the audience you want to reach is younger and not as interested in saving money, you can create an Email Marketing strategy to retain customers with a more informal tone, but showing them the benefits of saving money.

4.- Interesting but transparent

Using attractive arguments is essential but never misleading, much less within this sector of the economy. Misleading offers generate rejection and are a blow to the corporate image of brands at all levels. An important point here is to leave the standards of each service or product in lower case letters within emails.

Companies in the financial sector are both educators and service providers. Most people are confused when it comes to financial matters, and email marketing for customer loyalty is an important source of educational information.

5.- Personalized and closed emails

Creating personalized content will enable the company to reach people more efficiently. Being close to people is vital, but you must have courage, patience and a close relationship. Therefore, segmenting database lists well provides good results.

For example, you can create a personalized newsletter for the press, a much more generic one for the environment, regulations, etc. You can create another list to attract customers and another to capture the attention of nearby customers.

6.- Create content for mobile devices
The use of mobile devices is increasingly widespread in all parts of the world. Therefore, it is necessary to have Email Marketing strategies to retain customers in banking adapted to these devices.

Therefore, optimized content must be created so that it can be viewed properly on cell phones such as charts, statistics, analytics, summaries, accounts, etc.

The post Learn how to use email marketing to build customer loyalty in the banking industry appeared first on Noodrestans.com.